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January 17th, 2014:

Will The Real Santini Bros Moving & Storage Company Please Stand Up! – S. Santini – Mayflower – Moving & Storage – Bronx, NY – Fabio Aiosa

4770 White Plains Road – Bronx © Fabio Aiosa

Hue & Saturation by FHJ – © Fabio Aiosa

NOT CONNECTED WITH ANY OTHER SANTINI – Courtesy of Our Old Neighborhood Postcards – CLICK FOR LINK

Much like the “Ray’s Pizza Original” claims, and other pizza rivalries in Brooklyn & Manhattan – The Santini Brothers Saga is similar – they are the Original Ray’s Pizza of moving and storage. In the October 10th, 1942 edition of The New Yorker magazine, in  THE TALK OF THE TOWN section, an article  entitled Chaos – By Gardner Botsford & Russell Maloney  – the Santini Bros conundrum was humourously addressed.

CLICK FOR LINK

According to Shorpy,

Fleet truck [above] of Santini Brothers Storage and Warehouse (not to be confused with any other Santinis). The “square” at W 170th St & Jerome Ave in the Bronx was dedicated to the brothers in 1981. The seven brothers were Pasquale, Pietro, Paride, Rinaldo, August Godfrey and Martin who started the business in 1905. Rinaldo was the last to die in 1980.

Courtesy of TV By the Numbers – CLICK FOR LINK