© Frank H. Jump
The R.J. Gunning Co. (Chicago) – Greatest of… At the Druggist – Cincinnati, OH
© Frank H. Jump
© Frank H. Jump
R. J. Gunning founded a firm in Chicago in 1873, while Thomas Cusack began competing against Gunning there in 1875 (Presbry 1929, p. 501). 0. J. Gude organized a billposting firm in the New York City borough of Brooklyn in 1878. The latter three companies soon became and remained for many years the leading outdoor advertising firms in the nation. – Donald W. Hendon and William F. Muhs (1985) ,”Origin and Early Development of Outdoor Advertising in the United States”, in SV – Historical Perspective in Consumer Research: National and International Perspectives, eds. Jagdish N. Sheth and Chin Tiong Tan, Singapore : Association for Consumer Research, Pages: 309-313. [https://www.acrwebsite.org/search/view-conference-proceedings.aspx?Id=12166]
May, Stern & Co. – Furniture & Carpeting – Cash or Credit – Cincinnati, OH
© Frank H. Jump
In 1906 Spiegel’s mail order sales were nearly $1 million, far exceeding anyone’s expectations. To handle the overwhelming success of the mail order operation, a new company—Spiegel, May, Stern and Company—was formed, allowing the Spiegel House Furnishings Company to devote its limited resources to conventional retailing, rather than assume the debts associated with building up the mail order segment. – Wikipedia
cropped from larger ad below – Spiegel, May, Stern, & Co. Newspaper Advertisement in The Los Angeles Herald (May 10, 1908)
The Los Angeles Herald (May 10, 1908)
1958 Spiegel Catalog Cover, open source from the Spiegel Website and Facebook group. They give open license to use on-line. – Wikipedia
