Fading Ad Blog Rotating Header Image

Baby Ruth Candy Revisited – Butterfinger Candy – Delancey Street 1997

Fading Ad Campaign © Frank H. Jump

Taken March 1997 for theFading Ad Campaign © Frank H. Jump

I found scans of the original Ektachromes of several of my original Fading Ad Campaign images and have been updating the website. Here is one.  The sign under Baby Ruth is for another Curtiss Candy product – Butterfinger.

Saturation and Hue alterations © Frank H. Jump

Saturation and Hue alterations © Frank H. Jump

Baby Ruth was developed in 1921 and named after President Grover Cleveland’s daughter, who died at the age of twelve.

Curtis’s Candy of Chicago [1921-1964] sold Baby Ruth to Standard Brands when they dissolved, then bought by Nabisco, and in 1990, the candy bar was acquired by the Nestle Food Corp.

Ad circa 1930.

Originally posted at the Fading Ad Campaign website in 1999
Other Baby Ruth Candy postings

LAVA – We Become @ the Brooklyn Lyceum – February 12 thru March 1, 2009

DY Greiner & Frank H. Jump @ ACT UP Oral History Project Fundraiser 1/23/09 © Brian Zabcik

DY Greiner & Frank H. Jump @ ACT UP Oral History Project Fundraiser 1/23/09 © Brian Zabcik

Frans Broekveldt III – 2 Oktober 1940 – 9 Februari 2009 – Amsterdam – Badhoevendorp, NL

Frans as a child.
Frans Broekveldt III - Adolescent in the Dam Square

Frans Broekveldt III – Adolescent in the Dam Square

Frans as a young adult.

Frans as a young adult.

Rekening from our last meal together with my mother at a local Chinese restaurant.

“Rekening” from our last meal together with my mother at a local Chinese restaurant.

My maternal uncle, Frans Broekveldt III died in his sleep over the weekend in his new home in Badhoevendorp, Amsterdam. Frans was survived by his wife Dickey Broekveldt, two daughters Susan & Sonia, and his grand daughter Linsey and grand son Rick and his only sister Willy Broekveldt-Jump. Condolences may be sent to the family Broekveldt – Azaleastraat 38, 1171WV, Badhoevendorp, Amsterdam, NL and Willy Jump, 1445 Geneva Loop 17E, Brooklyn NY 11239. 

I’ll always remember him listening to his Ben E. King albums up in the attic bedroom on the Geuzenstraat. On occasion he would read to me from his thick oversized book about evolution or rail against the evil imperialist and racist America. He loved his motorcycle when he was riding it. He cherished his grandchildren and family. 

Flatbush Lazarus in the Snow

© Frank H. Jump

© Frank H. Jump

Orchid & Vanilla Vine – Brooklyn Botanic Gardens

Orchid © Frank H. Jump

Orchid © Frank H. Jump

Vanilla Vine © Frank H. Jump

Vanilla Vine © Frank H. Jump

Vanilla Vine © Frank H. Jump

Vanilla Vine © Frank H. Jump

Vanilla – Wikipedia

Urge For Going – Joni Mitchell

Thank you henhenstoll for posting this on YouTube! It is a remarkable glimpse into the early years of Joni on TV when even TV was young.

Urge For Going by Joni Mitchell

I awoke today and found
the frost perched on the town
It hovered in a frozen sky
then it gobbled summer down
When the sun turns traitor cold
and all the trees are shivering in a naked row

I get the urge for going
But I never seem to go
I get the urge for going
When the meadow grass is turning brown
Summertime is falling down and winter is closing in

I had me a man in summertime
He had summer-colored skin
And not another girl in town
My darling’s heart could win
But when the leaves fell on the ground
Bully winds came around
Pushed them face down in the snow

He got the urge for going
And I had to let him go
He got the urge for going
When the meadow grass was turning brown
Summertime was falling down and winter was closing in

Now the warriors of winter
They gave a cold triumphant shout
And all that stays is dying
And all that lives is gettin’ out
See the geese in chevron flight
Flapping and racing on before the snow

They got the urge for going
And they got the wings so they can go
They get the urge for going
When the meadow grass is turning brown
Summertime is falling down and winter is closing in

I’ll ply the fire with kindling now
I’ll pull the blankets up to my chin
I’ll lock the vagrant winter out and
I’ll fold my wandering in
I’d like to call back summertime
Have her stay for just another month or so

But she’s got the urge for going
So I guess she’ll have to go
She gets the urge for going
When the meadow grass is turning brown
All her empire’s falling down
And winter’s closing in.
And I get the urge for going
When the meadow grass is turning brown
And summertime is falling down.

Copyright © 1966; Siquomb Publishing Company
Printed from the official Joni Mitchell website: JoniMitchell.com
Please respect the copyright owner by not profiting from this document.

Shoes Shined & Repaired – While You Wait – 95th Street Station – Bay Ridge, Brooklyn

© Frank H. Jump

Shoes Repaired While You Wait © Frank H. Jump

© Frank H. Jump

Hats Cleaned © Frank H. Jump

© Frank H. Jump

Shoes Shined © Frank H. Jump

Featured Fade – Gowns & Wraps – Lexington Avenue – Valerie Landriscina

© Valerie Landriscina

© Valerie Landriscina

Altered in Photoshop

Altered in Photoshop

© Valerie Landriscina

Lexington & 65th Street © Valerie Landriscina

Google Maps

Google Maps

Hi Frank-

Saw your blog recently for the first time and took this picture on Friday.  It may not qualify as a good picture because of the angle. Maybe someone else can visit it.  I also attached a comparative view of pre-demolition. I can’t imagine how old the sign is.

Best,

-Valerie Landriscina

Dear Valerie-

The only way to tell the age of this ad is from finding out when the building that was demolished was originally built – first obscuring this image. My guess would be 1890-1900. The images are great. Would like to take a trip uptown and get some shots before it gets covered again. Thanks so much and glad you enjoy the blog.

Frank

Valerie Landriscina is a 26-year old graduate student studying architecture at Pratt Institute.  A Brooklyn native, Landriscina currently works at Rand Engineering in Chelsea.

Drugs – Nostrand Avenue & Cortelyou Road

© Frank H. Jump

© Frank H. Jump

Featured Fade – No Parking Sign in Montreal – Jaron Whittingham

© Jaron Whittingham

© Jaron Whittingham

It’s not an ad, but a no parking sign in Old Montreal. Just started reading your blog a few weeks ago, saw this in my collection of photographs from last summer and thought I’d submit if you take them. You can credit the image to Jaron Whittingham.

Keep up the good work!
http://magnetiquemtl.wordpress.com