Fading Ad Blog Rotating Header Image

Happy Flag Day!

I was never a flag waver, but a flag wearer.

As Fading Ad Blog Approaches One Million Visits…

Reckitt's Blue - March, 1998 © Frank H. Jump

I’ve been working on transferring FAB to my own domain (fadingad.com/fadingadblog). Not broke, why fix it you ask? Well, it is time to make the switch as we approach our millionth viewer. This summer, I am also planning to begin the process of self-publishing the Fading Ad Campaign – a collection of the original images that launched this project in 1997. Shortly after the exhibition in 1998 at the N-Y Historical Society, I launched the websites at frankjump.com and fadingad.com and now feel the need to document this in print. Hopefully, this will be the first in a series of books documenting the project’s evolution in cyberspace. Please continue to send your comments and feedback about the new site. Thank you for your commitment and continued readership.

Loans – I. Golden – On Diamonds, Jewelry, Clothing, Etc – Gravesend Neck Road – Gravesend, Brooklyn

Gravesend Neck Road & East 15th Street © Frank H. Jump

This originally was a guest contribution from Lisanne Anderson, but unfortunately the file had been corrupted by my webhosting service. I replaced hers with mine.

Dunn's Liquors – Delicatessen – No. Arlington, NJ

© Frank H. Jump

Old-time sign painted over in Hoboken – Hudson Reporter

© Vincenzo Aiosa

HOBOKEN — Like many old cities, Hoboken still has some painted signs from the past coating the brick walls of its buildings — including one for Goodman’s Haberdashery at First and Washington streets (that store ran from 1923 until the 1990s) and one for Doc Izzo’s TV and Radio Repair at Seventh and Wash.

But another old-timey painted sign, for a commercial stationery store at Fourth and Washington streets, was painted over last week — disappointing at least one local resident.

Hoboken resident and writer Jack Silbert happened to snap a shot last week of someone working on scaffolding near the sign, but he wasn’t sure if they would really paint over the whole thing. Days later, he saw the same sign — covered up in white, with stenciling for a beer ad to come. He expressed some sadness that this piece of history is gone. (For another view of the sign, check out Frank H. Jump’s ‘Fading Ad Blog.’)

© Jack Silbert

Previously posted:

Patron Tequila Ad – 34th Street Megawall – Midtown, NYC

© Frank H. Jump

© Frank H. Jump

Riker & Co, Inc. – Canal Street, NYC

Lofts for Rent - JUdson 6 - 0800 © Frank H. Jump

Harts Printers Rollers – Greene Street – Soho, NYC

© Frank H. Jump

Internet references:

Mrs. William C. Hart was born May Gleason in New Orleans but grew up in New Jersey and was married there, in Jersey City. The Harts lived in Rochester, where her father-in-law established a factory to manufacture printers’ rollers. When a branch was opened in New York, they moved, in 1914, to Kew Gardens. She and her daughter, Jeanne, live in the same Kew Gardens house, the sole remaining original residents on the street, at 119 82nd Avenue.A Picture of Kew Gardens

In 1813, printer Robert Harrild (1780-1853) joined the debated raging inside the London printing community as to the use of rollers rather than balls to ink a printing plate. The majority of hand-printers preferred inking balls but Harrild’s demonstration of his new roller was so successful that rollers became compulsory in every print shop throughout the city. Harrild established a company, located at 25 Farringdon Street, to manufacture the rollers and eventually all kinds of printing equipment. – Harrild & Sons Printing Machinery – Graphic Arts  – Princeton University Blog – July 2, 2009

I was lucky to get a shot of this without the revolting Aesthetic Realism flag flying underneath.

Shoprite – Interstate 280E – Newark, NJ

© Frank H. Jump

© Frank H. Jump

WMCA Radio 570 AM – Kearny, NJ

© Frank H. Jump

© Frank H. Jump

    WMCA, 570 AM, is a radio station in New York City, most known for its “Good Guys” Top 40 era in the 1960s. It is currently owned by Salem Communications and plays a Christian radio format. Its three-tower transmitter site (easily visible from the northbound New Jersey Turnpike) is located on the Hackensack River, in Kearny, New Jersey. – WMCA RadioWikipedia

Brilliant!