This has faded considerably since I first posted it over 8 years ago on this blog © Frank H. Jump
Previously posted:
Yeilding’s – Your Friendly Department Store – Established 1876 – Birmingham, AL
© Frank H. Jump
Figuring out when the Yeilding’s signs appeared on the building’s rear façade is complicated because the expansive brick wall has hosted a series of painted ads. A close inspection reveals traces of the words “Baking,” “Cake” and “Butter” in the beige paint from an early mural. By the late 1910s or early 1920s, they had been covered by a colorful ad for Snowdrift, “the perfect shortening,” that stretched two and a half stories up the wall. – Charles Buchanan, Fading Ads of Birmingham (History Press, 2012)
Baking – Cake – Butter © Frank H. Jump
© Frank H. Jump
© Frank H. Jump
