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Great Bear – Wheel Alignment – Frame Straightening – Precision Work – Greektown – Toronto, CA

Danforth Avenue - Toronto, Canada © Frank H. Jump

© Frank H. Jump

Service Station No. 6 – White Rose Motor Gasoline – Greektown – Toronto, CA

750 Broadview Avenue – Greektown – Toronto © Frank H. Jump

In the early days of the Canadian Oil Refining Company (1901-1904) and the Canadian Oil Company (1904 -1908), gasoline was an almost useless by-product of the petroleum refining process. So much so that gasoline was only casually mentioned in their early advertising. It wasn’t even given a ‘brand’ name. However , by the time The National Refining Company (Ohio) purchased controlling interest in the company (Dec. 1908) , the automobile craze was about to boom. The new Model T Ford, introduced October 1 , 1908 at $1150 (Cdn.), would fall to a low of $395 (1925) and be within the reach of much of the population . Gasoline would no longer be that useless by-product.Canadian Oil Companies Ltd. now had Nationals, “White Rose Gasoline” brand name , the market and the product . How could they go wrong? – J. Williams – White Rose Motor Gasoline

White Rose Motor Gasoline – Vintage Signs – J Williams

The End of a Photographic Era – Kodak Files Chapter 11 Bankruptcy Protection – Kodakery – Rochester, NY

Kodakery September 1915 Cover - NWMangum dot com

© Frank H. Jump

Vintage Kodak ad - circa 1915

Kodakery, “A Magazine For Amateur Photographers“, was published from September, 1913 through 1932, at the price of 5¢ per copy. All purchasers of a Kodak or Brownie camera received a 1-year free subscription. – MW Mangum

FADING ADS FROM THE AUTOMOTIVE WORLD – AUTOMINDED DOT COM

New York City has led many lives. In a place that is famous for never resting, sometimes the only history that survives are the buildings that go quietly untouched and the painted signs that are slowly fading from their bricks.

Frank Jump has been documenting this unsung history for the last 20 years. His latest book, Fading Ads of New York City celebrates this rarely recognized piece of history. So we thought his new book would be a good excuse to ask Jump to share some of the automotive related advertisements he’s collected over the years.

He sent us an assortment of everything from carriage builders to tires. Some ads are from the book, and a few others can be found on his blog. Most of these are from the New York City area, but Jump has gone well beyond the five boroughs to find his art. For example, if the ad in the full photo gallery that simply states “Sign and Auto Painting” seems a little too small potatoes for NYC, that’s probably because it is from Evel Knievel’s hometown of Butte, Montana.

Jump’s photos are a worthwhile journey into a world of art and history that are exposed to the masses every day but are appreciated by few. Check out the full photo gallery for more auto pics, go to Jump’s blog for all types of other signs, or get the book to see them all in high-gloss glory.


PROTECT IP / SOPA Act Breaks the Internet

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CLICK FOR AMERICAN CENSORSHIP DOT ORG

Cracker Barrel Founder Dan Evins Joins Dead Homophobes’ Society

Another one bites the dust… Freddie Mercury

Featured Fade – Coca-Cola – Parsons Ford – Binghamton, NY – Nick Hirshon

Vintage Coca-Cola ad

© Nick Hirshon

January 1928 - Vintage Coca-Cola calendar ad

Previously featured on FAB:

Eventually… Why Not Now? Gold Medal Flour Ad – Greenpoint, Brooklyn

Manhattan Avenue & Eagle Street © Vincenzo Aiosa

M. Hecht Novelties (1888) – Lewis Chemicals (1936) – 232 Canal Street – Chinatown, NYC

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

We tried to decipher this sign but instead, found these sources for this address:

Illustrated New York 1888, page 230 © Google Books - CLICK FOR LINK TO SOURCE

CLICK FOR LINK TO SOURCE © Google Books

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