
© Vincenzo Aiosa

© Frank H. Jump

© Vincenzo Aiosa
vintage mural ads & other signage by Frank H. Jump & friends

© Frank H. Jump
Mrs. Stewart’s Bluing (MSB) is a brand of fabric bluing agent which whitens fabrics with a dye called Prussian blue (ferric hexacyanoferrate). – Wikipedia
Mrs. Stewart’s Bluing was born in the early 1880s. “MSB” owes its existence to a peddler and his mother-in-law, a marginally successful Five and Ten Cent store, and a fireworks explosion. From the beginning, Mrs. Stewart’s journey has been an interesting one!
In the late 1870s, Al Stewart, a traveling salesman for a Chicago wholesale grocer, was a familiar figure in Iowa and southern Minnesota. In his market basket full of samples, he always carried a bottle of Mrs. Stewart’s Bluing, which he made in his home with his family assisting him according to a formula he had acquired. – Mrs. Stewart’s Bluing Website
Posted in: Laundry Products.
Posted in: Brooklyn, Greenpoint, Tool & Die.

© Anne Cohen
On a bright, crisp morning in February, Frank Jump is zooming around the streets of Flatbush, Brooklyn, on a bright yellow Vespa, dodging death.
Jump has spent much of the last 15 years preserving what he can of a disappearing vestige of New York City’s past. He scours the city finding and photographing old advertisements, hand-painted decades ago on the sides of buildings, and now fading away.
It’s a race against time—a race he knows all too personally. Jump has been living with HIV since 1986. It was his diagnosis at the age of 26 that prompted him to spend $80,000 of available credit on things he had always wanted, including the Minolta X-700 SLR camera that has been his constant companion on his long urban archaeological journey. “I was documenting things that never expected to live so long, and I had never expected to live so long,” he said. – Anne Cohen, Starring NY – CLICK HERE TO READ ENTIRE ARTICLE
Gloria Steinem on “Nostalgia”
“Nostalgia is a form of obstructionism.”
September 15, 2006 Friday
Bill Maher’s HBO Real Time
episode 82
Premiering September 15, 2006
Guests: Michael McKean, Clark Kent Ervin, Gloria Steinem, Pat Buchanan and Christiane Amanpour

Anne Cohen photographing the monument of the Friel Family burial plot © Frank H. Jump
Posted in: Fading Ad Campaign, Fading Ads of NYC - the book, Ghost signs, ghost ads & other phantoms.
Posted in: Gevelstenen, Maastricht NL.

© Frank H. Jump

Florist & Nursery © Frank H. Jump

© Frank H. Jump

Seed Trade & Garden Store © Frank H. Jump

© Frank H. Jump

© Frank H. Jump
Posted in: Florists, Flowers, Ghost signs, ghost ads & other phantoms, Maastricht NL, Nursery.
Posted in: Ghost signs, ghost ads & other phantoms, Maastricht NL.
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Posted in: Ghost signs, ghost ads & other phantoms.
Tagged: fading ads
Posted in: Bakeries, Ghost signs, ghost ads & other phantoms, Graffiti, Molens.
Celebrate Friday! …with our “Free Book Friday” giveaway, of course. To win today’s critically acclaimed giveaway, comment at the end of this post by Sunday, April 22 (at 12 AM EST) and we’ll enter your name into a random drawing on Monday morning.
Today’s featured book, Fading Ads of New York City, comes from Frank Jump, whose name is synonymous with chronicling New York’s urban development, decline and renewal.
As a prolific blogger and well-known New York City writer, Jump’s work has commanded the attention of the New York Times, Leonard Lopate Show (WNYC), Wall Street Journal, New York Post and numerous other publications.
From its iconic skyline to its side alleys, New York City is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. For nearly twenty years, Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life, according to Jump:
“Images in this book provide a visual archeology that reminds us of a bygone era in advertising and illustrates the past lifestyles, commercial tastes and social trends of New York City […] the images provide a priceless historical context.”
SoHo Coca-Cola—Grand Street facing West Broadway, New York City. Taken September 1998. Ad circa 1910.
These massive vintage mural advertisements were hand-painted on brick buildings throughout all five boroughs, touting all-purpose medicines, horseshoeing services, cigars and more in the late nineteenth and early twentieth centuries. In a city changed by endless development, the iconic ads helped shape an unforgettable urban landscape for New Yorkers who gazed up at them from the streets. The ads, preserved through Jump’s evocative photography, uniquely provide a window into New York’s past.
Jump, who has been living with AIDS since 1986, draws thoughtful comparisons between the fading ads and his own life while offering a meditation on how both have refused to succumb to the pressures of time.
Complete with an introduction by world-renowned visual anthropologist Andrew Irving, Fading Ads pays tribute to the colossal graphic landmarks as part of an ongoing effort to foster interest towards their significance.
As always, we leave you with an excerpt and a question for thought: when you see fading historical landmarks, do you believe they should be preserved or allowed to age naturally? We’ll see you on Monday and good luck!
Meet the author at VAVA VOOM: A Night of Cabaret!
Posted in: Fading Ads of NYC - the book.

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