
© Frank H. Jump
vintage mural ads & other signage by Frank H. Jump & friends

© Vincenzo Aiosa

© Vincenzo Aiosa

© Vincenzo Aiosa

© Vincenzo Aiosa

West 148th Street & Frederick Douglass Boulevard (taken March 1997). Originally posted @ Fading Ad Campaign Website © Frank H. Jump
See Kevin Walsh’s Forgotten-NY for more in-depth historical context of Macy*s early ventures.
Around seven years ago, I waiting in a queue at Zabars (a famous NY Delicatessen retailer) and standing behind me with a quarter of a pound of Nova Scotia lox and some bagels, was Odetta. Well I couldn’t believe my eyes since she was dressed as she was in a recent coffee-table book of Fran Lebovitz pix or someone like her- a gorgeous silver and stone pendant dangling between her breasts. Odetta! I exclaimed. She seemed utterly surprised that anyone would recognize her. She then flattered me by saying I looked too young to know who she was. When I told her I was over 40, she said “OK maybe you are old enough.” I let her get ahead of me at the register and no one blinked an eye.

Hunter Baltimore Rye - April 2002 - © Frank H. Jump

Hunter Baltimore Rye - April 2002 - © Frank H. Jump
Immediately when I saw this sign revealed, it solved a big mystery. I had shot a similar ad downtown between two buildings on Broadway and Bond (see map & image of man below).
David W. Dunlap (NYTimes) and I tried to decipher what product was being advertised for his December 10, 2000 NYTimes article: Olde York. Two years later, the mystery was solved when a building came down in the Lincoln Center area, east of Broadway.

666 Broadway & Bond - March 2000 - NY Times © Frank H. Jump

courtesy of David W. Dunlap, NY Times
Originally posted on the Fading Ad Campaign Website

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