Fading Ad Blog Rotating Header Image

Iman R. Abdulfattah

Upper West Side Delicatessen Sign Exposed! – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

A grocery store on Broadway between 103rd and 104th street in front of a subway entrance closed recently, and construction workers stripped off the sign in front to reveal the name of a bygone delicatessen and sandwich shop. At first glance, it looks like it was called “Bruder’s,” but the B is actually from another sign underneath the sandwich shop’s. The “ders” or “des” appears to be intact, but the first letter in the name is tough to decipher. An H? A U? – West Side Rag

Maggi Billboard – Olympic Electric – Sayyidah Zaynab Square, Cairo – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

IMAN: My final contribution from Cairo: the ads are rather dull (both the typography and companies advertised), but the high concentration of ads in this area is visually interesting and says a lot about cityscape.

FAB: Just got your upload. So, the Maggi ad is self-explanatory. What does the other one say? I see “olympics” or is that a car logo?

IMAN: The ad on the right is for an appliance company called Olympic Electric, but it is also a palimpsest as the black text is an ad for an advertising company called Diana.

Laughing Cow – Appliance Store Palimpsest – Sayyida Zaynab Square, Cairo – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

A nice palimpsest for you: La vache qui rit/Laughing Cow trademark is at the top; and an ad for a company that specializes in household appliances, where you can pay in cash or by installments, is at the bottom. – Iman R. Abdulfattah

Pepsi – Abbasiyya, Cairo – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

BIC Ballpoint Pens & Razors – Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

Corniche al-Nil Street, Maspero, Cairo © Iman R. Abdulfattah

Elsewhere on FAB – Featured Fade – BIC Ballpoint Pens & Razors – Cairo, Egypt – Alexandria D’Onofrio – July 28, 2012

Coutarelli Cigarettes – Maden Supérieur – Alexandria, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

 I had totally forgotten about it until my friend mentioned it yesterday. I love researching the old companies that are being advertised and reflecting on how much the city has changed over time.  Iman R. Abdulfattah

Fratti Auctions dot com – CLICK FOR LINK

© Iman R. Abdulfattah

According to Relli Shechter in Smoking, Culture & Economy in the Middle East- The Egyptian Tobacco Market 1850 – 2000, Coutarelli was the only large-scale Greek producer for the Egyptian tobacco smoking market, opening its business immediately after 1890 [p.80, Shechter].  In early February 1918, cigarette roller strikes occurred in Alexandria where the company was located [p.89]. According to Shechter, Coutarelli…

…began machine production in 1922, when it bought its first three cigarette-making machines. In 1945, an article in La Reforme suggested that Coutarelli employed more than 5,000 persons in production and distribution, thus putting the percentage of persons employed in Coutarelli at slightly less than a third of the total number employed in the business.

© Delcampe dot com – CLICK FOR LINK

Delcampe dot com

Former U.S. Diplomat Henry Precht, who was chief of the Iran Desk at the US State Department during the years of the Revolution and the hostage crisis said the following in a March 8, 2000 interview conducted by Charles Stuart Kennedy for The Association for Diplomatic Studies and Training Foreign Affairs Oral History Project:

Coutarelli had been the cigarette king of Egypt and had died after marrying a rather disreputable, it was said, Italian lady whom the family disapproved of. She was afraid that her huge house with an immense garden right around the corner from the consulate would be taken away either by the Egyptian government or by her husband’s family. So, she rented it to an American vice consul for his housing allowance in order to safeguard it. And it worked, at least for us certainly.

Orange Crush Soda – Alexandria, Egypt – Uptown Correspondent, Iman R. Abdulfattah

Saad Zaghloul Square © Iman R. Abdulfattah

© Iman R. Abdulfattah

7 Up – Ceramic Store – Alexandria, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

Looks like two superimposed ads: the Arabic on the left is for a ceramic company; then there is a 7 Up ad in the upper right corner, plus more Arabic that seems unrelated to 7 Up but possibly the beginning of the ceramic company ad. – Iman R. Abdulfattah

Off Gumhuriyya Square
Alexandria, Egypt

7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1929. The product, originally named “Bib-Label Lithiated Lemon-Lime Soda”, was launched two weeks before the Wall Street Crash of 1929. It contained lithium citrate, a mood-stabilizing drug, until 1950. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries.Wikipedia

Covertina Chocolates – Dokki Street – Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

© Iman R. Abdulfattah

Covertina Website – CLICK

Imprimerie Wahba – Coptic Printing House – Nubar Street – Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah