Cross-country trip 1999, directed to ad by Wm. Stage - © Frank H. Jump
Circa 1911
Ghost signs, ghost ads & other phantoms
Featured Fade – John A. Schwarz Furniture & Carpets – Middle Village, Queens – Caroline D. Roswell
Courtesy of Tom Tryniski’s Old Fulton History © Brooklyn Eagle
What a great font!
The sign company was owned by a Frederick W. Kurtz.
© Caroline D. Roswell
John A. Schwarz was born in New York in the late 1850’s to German immigrants. He began as a clerk in a furniture store. In 1876 He opened his first store in Brooklyn, at the 838-40 Broadway address on the ad. When he started out he only had a 20 foot space in the 838 building, but business grew until he took over the entire building and the building next store. So the 838-40 address refers to building numbers 838 and 840 Broadway.
John died in 1906 and the business was taken over by his sons, John Jr. Edward and Frank.
In 1910 they opened another location at 1321 and later 1319 Broadway.
The 334 Livingston Street store was opened in 1922 and the 16601 Jamaica Avenue store around 1925, so one can guess the ad was painted in or around 1925. (since another store was opened in 1926 at 1535 Broadway, which took over Phelan’s Furniture Company.
According to a 1921 ad from the Broklyn Daily Eagle, John was quite a friendly guy, and when his first store opened people were more than happy to buy furniture from him, which was instrumental in growth of the business. – Caroline D. Roswell as taken from My Old NY Just Ain’t What She Used to Be
CLICK TO SEE Tom Tryniski’s Old Fulton History – Brooklyn Eagle
Wagnerowicz @ My Old NY Just Ain’t What She Used to Be did a fantastic job researching this sign. I was notified by Caroline about the sign on the day I broke my ankle and was unable to get to it in time. It was covered up in just two days.
© Caroline D. Roswell
Twitter Weekly Updates for 2012-03-25
- Greenpoint Fading Ads Walking Tour – Google Maps http://t.co/8I6pHsip #
- @FrancaTwi Ciao Bella! #
- @petegenovese Sure! Did you see this? Electric Ferry Co, Inc. – Weehawken Exit of Lincoln Tunnel – Fading Ad Blog http://t.co/NiZSK5lM in reply to petegenovese #
- @petegenovese Follow me back so I can message to you my mobile number. #
- @eveensler Hey! Rosario Dawson's Uncle Frank. How are you? Followback y'all! #
- @MagicJohnson HIV+ since 1984. Followback baby! #
- @petegenovese I'm free if you are. Should I call you? in reply to petegenovese #
- @ErikaOnFire Can I feature you on my blog? in reply to ErikaOnFire #
- Featured Fade – Stables – Prospect Heights, Brooklyn – Erika Anderson – Fading Ad Blog http://t.co/1gLeh0zU @ErikaOnFire #
- @petegenovese frankjump [at] fadingad [dot] com #
- #santorum Walking on broken glass -@JHoganGidley Try quicksand! #
- @generationOn Follow back y'all- Frank H. Jump here. #
- @JosephDitta Thanks for following me Joseph! #
- Hey Homo! First of Our Kind: Could Australopithecus sediba Be Our Long Lost Ancestor?: Scientific American http://t.co/8QzVxdpN via @sciam #
- Video: Pete Shelley – Witness the change (by ArcyMTL) http://t.co/gvr3v9Fx #
- Video: PETE SHELLEY witness the change SIMPLE MINDS i travel (by SpookyKitaro) http://t.co/1Dqd6YtY #
- Video: Brian Eno – 1/1 (Full Length Version) (by ImGonnaShowYouStuff) http://t.co/X7CEXTTi #
- Video: Brian Eno Ambient 1: Music for Airports (Whole Album) (HQ) (by TheGodmonster1988) http://t.co/EUfxbdnZ #
- @66Betty Sometimes a glass of sherry and a Turner Classics does the trick. in reply to 66Betty #
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Fading Ads of Greenpoint Walking Tour – Google Maps Pin Drops – WORD Books
[portfolio_slideshow]
View Greenpoint Fading Ads Walking Tour in a larger map
What an incredible day and I have all of you who attended to thank! The turnout was remarkable and you all kept up with the pace. Keep on looking up! Addendum: Heartfelt thanks to Ms. Heather (newyorkshitty) who was kind enough to flesh out this walk with me a couple of days prior.
The Fading Ads of Greenpoint Walking Tour - Nassau & Manhattan © B. Snow
The Fading Ads of Greenpoint Walking Tour - Nassau & Manhattan © B. Snow
The Fading Ads of Greenpoint Walking Tour - Looking Up - Nassau & Manhattan © B. Snow
The Fading Ads of Greenpoint Walking Tour - Northern Tip of Walk on Commercial © B. Snow
The Fading Ads of Greenpoint Walking Tour - After Walking Drinks with Frank Jump & Friends © B. Snow
The Fading Ads of Greenpoint Walking Tour - Frank Jump ambling along © B. Snow
The Fading Ads of Greenpoint Walking Tour - Frank Jump & Vincenzo Aiosa @ WORD Books © B. Snow
Twitter Weekly Updates for 2012-03-18
- BEATLES CONQUER AUSSIES – British Pathé http://t.co/oWrFMoxM #
- Signage Archaeology on Grand Avenue | Brownstoner http://t.co/kMf41kvI #
- BEATLES AT PALACE – British Pathé http://t.co/RT9q3rXf #
- RISHIKESH – BEATLES WITH THE MAHARISHI – British Pathé – Yeah yeah yeah http://t.co/oqQUiXCA #
- AUSTRALIAN RESORT GOES GAY – British Pathé http://t.co/MYMgfncf #
- @ScarlettMcHugh Hey- thanks Scarlett! Went to London Lennies. Hey- I'm from Queens. xo Frank in reply to ScarlettMcHugh #
- Video: Ennio Morricone – The Good, the Bad and the Ugly – Soundtrack Music Suite 1966 (by DaneTheConquerer) http://t.co/GbqaTJcJ #
- Let the peeling tain / Make you see through the mirror / Reveals illusions #haiku #
- Be nice to yourself / In an unforgiving world / There's enough cruelty #haiku #
- @cutemama007 @Unillustrated Christian Mingle gives me the willies. "When you ask God for advice, He says "You're on your own with this one." in reply to cutemama007 #
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- Video: Jack Cafferty caught picking his nose (by MOXNEWSd0tCOM) http://t.co/J0Wfpuy9 #
- Leert Vliegen http://t.co/kWvCWO4K #
- Hit-and-run trucker goes free because cyclist partly to blame: NYPD http://t.co/eHmrMuCY via @Brooklyn_Paper #
- Razed and Confused: The Chilly Fate of the National Cold Storage Warehouse – Featuring photos by Erik Lieber… http://t.co/O5vePf8O #
- Razed and Confused: The Chilly Fate of the National Cold Storage Warehouse http://t.co/0O2EYQKO via @HuffingtonPost #
- HIV transmission bill passes in Senate panel http://t.co/aRv91Ejo #
- via @TimeOutNewYork: Fading Ads of Greenpoint walking tour http://t.co/Nmp8WVEl #
- @AJEnglish @kanakulya As long as they have anti-homosexual laws, they will be considered unstable by most people from the West. in reply to AJEnglish #
- What do #MittRomney & #Tofu have in common? #
- @Dethpix Ah, another year another birthday. I am recovering from a fractured ankle from a motorcycle accident but I'm OK. Thank you! in reply to Dethpix #
- @Lost_on42ndSt @HarlemKWProject @the_seventies @AnyUrge @BloodyCinema @REDELEVENFILMS @PoeticalSongs @edinchavez @TheBroncks @cscfunkband TY in reply to Lost_on42ndSt #
- @edinchavez Great portfolio! Followback y'all! #
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Fading Ads of Greenpoint Walking Tour | WORD | Sunday, March 18th @ 2PM
Fading Ads of Greenpoint Walking Tour
Start: 03/18/2012 2:00 pm
Timezone: America/New York
126 Franklin St.
Brooklyn, New York
11222-2002
United States
Get a glimpse into Greenpoint’s history with a walking tour, led by author and photographer Frank Jump. For nearly 20 years, Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs tell the stories of the businesses, places and people whose lives transpired among them.
New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. They weave together the city’s unique history, culture, environment and society and tell the stories of the businesses, places and people–the story of New York itself. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. Experience the ads–shot with vintage Kodachrome film–and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens.
During the walking tour and book-signing, Jump will offer a glimpse into Greenpoint’s commercial advertising history through remnant fading ads. Don’t let the tour leave without you! We’ll be meeting at the store at 2 p.m., where Frank will introduce the book and give us an overview for the walk, and then we’ll head out at 2:30 p.m. Rain or shine! (If it rains, we’ll have a virtual slideshow tour at WORD instead.) Facebook RSVP appreciated!
Featured Fade – Hotel Herald – Tenderloin – San Francisco, CA – Sheryl Stark
© Sheryl Stark
1910 hotel by architect Alfred Henry Jacobs; contributing property to the Uptown Tenderloin Historic District; now a low-income public senior housing facility. – National Register of Historic Places listings in San Francisco, California – Wikipedia
M.H. Koski, Inc. – Loans – Chesterfield Cigarettes Ad – Brooklyn Eagle Want Ads “Ask For Miss Turner” – Clinton Hill, Brooklyn – A Brownstowner Find!
© Frank H. Jump
A few weeks ago, the billboard that’s hung on the side of the bodega at Grand and Putnam avenues was taken down to reveal this old painted advertisement for M.H. Koski. As it turns out, the old-school pawn shop use to be headquartered in this very location, according to a Brooklyn Eagle ad from May 24, 1946 promoting “liberal loans on diamonds-jewelry and personal property.” If the shop had only stuck it out until the corner became a hotbed of the drug trade in the 70′s and 80′s it could have really cashed in. GMAP
By Brownstoner | 03/09/2012 12:00 PM
© Frank H. Jump
© Frank H. Jump
© Frank H. Jump
Brooklyn Eagle - Tom Tryniski's Fulton History dot com
Want Ads - Young Men Single & Free - Brooklyn Eagle - Old Fulton N.Y. Postcards by Tom Tryniski
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