© Frank H. Jump
I Dream of Jeannie bottle © Vincenzo Aiosa
- On Flickr – Mélanie
Ghost signs, ghost ads & other phantoms
Edifice De La Sauvegarde Cie D’Assurance Vie – Dupuy-Ferguson – Place Jacques Cartier – Montréal, CA
© Frank H. Jump
In the nineteenth century, French Canadian businesses that offer life insurance were mutual. These companies do not have shareholders, they belong to the policyholders. Founded in 1902, The Backup is the first company life insurance share capital under the control of French Canadians. Under the impetus of economic nationalism, William Narcisse Ducharme gathered around this project a team of politicians and businessmen, including Henri Bourassa, federal politician and future founder of Duty, Hormidas Laporte, Mayor of Montreal from 1904 to 1906 and President of the Provincial Bank, Senator Raoul Dandurand and Narcissus Pérodeau, later Lieutenant Governor of Quebec. Safeguard in 1914 moved into a new building at 150 Notre-Dame, she holds up in 1976.
In 1915, it is the fifth financial institution private French-Canadian behind the three chartered banks and Mount Royal Insurance Company against fire. But it is far behind the major companies in Quebec mutual aid: the Society of French-Canadian artisans, St. Joseph Unions and the National Alliance. Safeguard growth will be slow but steady. In 1962, the family sold its controlling interest Ducharme movement Caisses populaires Desjardins. From 1965 to 1978, the Maison des arts Safeguard house built in 1811, adjacent to the headquarters, will be dedicated to the dissemination of the arts. – Old Montréal
© Frank H. Jump
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Seed companies played an increasingly important in Quebec in the mid 19th century. Before 1850, farmers produced their own seed. The importation of new plant species included the United States and Europe (France, England, Netherlands …) which made you gradually put aside traditional varieties. Many of these companies became successful and brought exotic new flavors and diversity to farmers but also for families who often had a [household] garden. As they were an important link in the introduction and evolution of tastes [and variety], we thought it was relevant to paint a picture of them: Dupuy & Ferguson. – Gardens of Yesteryear
At 38 Place Jacques-Cartier, the grain trade commanded a notable presence with Dupuy & Ferguson, importers of grains, who occupied the premises from 1888 until 1964. – Old Montréal
- Gardens of Yesteryear – Dupuy-Ferguson
- Flickr – A wonderful black & white shot
Featured Fade – Birra Itala Pilsen – Via Angarano, Bassano del Grappa (VI) – Diego D’Alba
Bassano del Grappa – Vicenza © Diego D’Alba
Birra Itala Pilsen
[Founded] in 1890, Padua Beer Cappellari recognized in 1916 by Rag. Henry Olivieri. In 1919, after the merger of Cappellari beer with beer Maura, a second factory in Padua, and [with] the input of the partner Giovanni Battista Fridge, the name was changed to Birra Itala Pilsen… History of Italian Beer
Tavern Trove dot com
Super Collection – Italian Beer Part Three
“Birra Itala Pilsen,” a vintage advertising poster by Leonetto Cappiello c. 1920 – CLICK FOR LARGE IMAGE
Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster artdesigner who lived in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. – Wikipedia
Wikipedia
Germania Fire Insurance Company Bowery Building – Barber Shop Manufacturing Equipment – Pyramid Sign Co – 357 Bowery
© Frank H. Jump
GERMANIA FIRE INSURANCE COMPANY BOWERY BUILDING, 357 Bowery, Manhattan
Built 1870; architect, Carl Pfeiffer; builder, Marc Eidlitz
© Frank H. Jump
Designed by a prominent German-American architect and built in 1870, the Germania Fire Insurance Company Bowery Building recalls the time when the Bowery was a major thoroughfare of America’s leading German-American neighborhood. Known as Kleindeutschland, this neighborhood was home to hundreds of thousands of New Yorkers of German descent, and was “in fullest bloom” when this building opened.
The Germania Fire Insurance Company was founded in 1859, counting many prominent German-born New Yorkers among its executives and directors; the firm was prospering when it constructed this building to house its Kleindeutschland office, although it moved this office farther up the Bowery after little more than a decade. The building housed tenants from the time of its opening, and by 1880, its residents included Irish, German, and Chinese immigrants. Between 1900 and 1920, industrial tenants displaced its residents, and in 1929, the building was purchased by members of two families who manufactured barber-shop and beauty-parlor equipment in the building into the early 1970s. Residents started returning by the mid-1970s, and today, the building is entirely residential. – NYC Landmark Preservations Committee
Barber Shop © Frank H. Jump
Pyramid Sign Co. © Frank H. Jump
Pyramid Sign Co. © Frank H. Jump
Featured Fade – Darling Shop – Ladies Childrens Apparel – Rochester, NY – Larry Tenenbaum
© Larry Tenenbaum
Frank –
My daughter Allison and I recently joined you for the Open House New York walking tour of the fading ads of Tribeca, and we had a great time (despite the rainy weather). I don’t know if your interest extends all the way to Rochester, but I was there last week, and saw the attached fading ad from my hotel room in the Hyatt Regency. It appears to say “Darling Shop Ladies Childrens Apparel.” It’s near the corner of Main and Stone Streets in the middle of downtown Rochester.
Allison and I now regularly send each other pictures of fading ads that we happen upon. Thanks for helping to spark an interest that we can enjoy together.
Larry Tenenbaum – October 29, 2012
Thank you Larry! I’m glad you had a good time. Thank you for the pic. Give my regards to Allison and looking forward to your next pic! Best, Frank
Produits Familex – Montréal, QC – CA
© Frank H. Jump
© Frank H. Jump
© Frank H. Jump
ON SALE Familex Culinary Secrets Cookbook, c1944 – Etsy
Courtesy of Fulton History
Ebay
Antique Art Deco Belladonna Medicine Tin Box FAMILEX Montreal Co – Butter Yellow French Apothecary Pharmacy Decor Collectible – Etsy – CLICK
Familex Perfume circa 1938 – Museum of Perfume – CLICK
Courtesy of ANTIQUE QUÉBEC MEDICINE BOTTLES- Inhalant Rhumo-Vap Familex – The Familex Products Co, Montreal. – CLICK
Metal Box – Familex Thymol Throat Pastilles Gorge – Montréal
Walking Baie-Saint-Paul © Andre Vandal
Fading Ads of TriBeCa Tour – OHNY – A Big Wet Success
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
Beautiful & dubious – From Fading Ads of NYC © Frank H. Jump
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
Hey- There want a table for 150! © Vincenzo Aiosa
Groceries, Liquor, Segars © Vincenzo Aiosa
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
© Frank H. Jump
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
Instagram © Frank H. Jump
From Fading Ads of Tribeca Walking Tour OHNY © Vincenzo Aiosa
Staple Street © Frank H. Jump
Staple Street © Frank H. Jump
New York Hospital – Staple Street – From Fading Ads of Tribeca Walking Tour OHNY © Frank H. Jump
