Fading Ad Blog Rotating Header Image

Flour & Bread

Chalmers Bro’s Plumbers – Flour Ad – Orange, NJ

© Frank H. Jump

CLICK FOR LARGER IMAGE - Google Books

The Metal worker, plumber and steam fitter, Volume 72, Part 1 - July 3, 1909 - Google Books

http://img.inkfrog.com/click_enlarge1.php?image=westinghouseelectrictoaster.jpg&username=dinerdon&aid=833828151

Circa 1908 postcard - Preziosi Postcards - Ebay

January 2, 1909 - Electric World - Google Books

Electric World - May 20, 1909 Google Books

Saturated hue © Frank H. Jump

Gold Medal Flour – Liquor Store – Orange Shade & Floor Covering Co – Orange, NJ

© Frank H. Jump

© Frank H. Jump


Eventually.... © Frank H. Jump

Simply Grand Flour – White & Light – Bristol, TN/VA

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Groceries, Flour & Feed – Former General Store – Franklin Avenue, Brooklyn

681 Franklin Avenue - Building marked for demolition - August 2004 © Frank H. Jump

This building dates back to when Brooklyn was a horse town.

Bridal – King Midas Flour – Tomato Soup – Carbondale, PA

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Five Roses Farine – Montreal, QC – Canada

© Frank H. Jump

Other Internet resources:

Washburn & Crosby’s Gold Medal Flour – King Midas Flour Pentimento – Waverly, NY

Eventually ... Why Not Now? © Frank H. Jump

© Frank H. Jump

Hue saturation for detail © Frank H. Jump

"The Leading Flour: We lead: Others follow". Washburn, Crosby Co. advertisement for Gold Medal - Advertisement, late 1880s - courtesy of General Mills - Wikipedia

Internet resources:

Unknown Flour or Bread Ad – Lancaster Avenue – West Philadelphia, PA

© Frank H. Jump

© Frank H. Jump

My First Loaf – Seeded Spelt Bread

My First Loaf © Frank H. Jump

My First Loaf © Frank H. Jump

Leavening the dough / Working it with your fingers / An age-old tradition  #haiku

Leavening the dough / Working it with your fingers / An age-o... on Twitpic

My buddy Bob in Palm Springs got this great recipe for a knead-less bread. I used spelt flour and later read that spelt is a fragile grain and doesn’t produce a good gluten, so I made a second batch of dough with unbleached organic wheat flour and combined them both in the kneading process. I used caraway seeds and an “everything bagel” topping. Mmm mmm mmm.

Ingredients:

3 Cups of stone ground unbleached white flour

1/4 teaspoon of yeast

A little less than tablespoon of Salt

1 & 2/3 cup of tepid water

cornmeal

Equipement

Cast Iron or ceramic casserole pot with lid (ours is 5 inches tall by 10 inches wide)

Method:

Step 1: Mix all dry ingredients in a metal or ceramic bowl. Pour in water and mix until everything is blended. Cover the bowl with Saran Wrap and cover with a clean dish towel. Place the bowl in a place where it can sit at room temperature undisturbed for 12 hours.
(You can leave it longer if need be, it really does not matter, I have left it for 24 hours without a problem. )

Step 2: After that period of time, flour a working surface so the bread will not stick and pour the dough, which may be quite wet on to the surface. Fluff enough flour around the bread so that you can handle it. Let the dough rest for 15 minutes. Then into a clean tea towel pour about 1 1/2 tablespoons of medium or fine cornmeal. Place the bread on the tea towel, spread one more half tablespoon of cornmeal on top of the bread and fold the tea towel over the bread. Let it rest for two hours. You can also add any seeds you wish at this point, poppy, sesame etc.

Step 3 :Preheat the oven and the casserole pot to 450 degrees for a half an hour.

Step 4

After the bread has rested for a total of 2 hours and the oven and pot have been preheating for half an hour, pour the bread* from the tea towel into the hot pot. This will seem fairly slipshod but don’t worry, just dump it in the pot. Cover the pot and bake at 450 degrees for 30 minutes. Remove the lid and bake for an additional 10 minutes. Place on baking rack to cool. Admire your bread…it will look like you had an art director and a food stylist working on this while it was in the oven…no boule!

*Prior to this step you may garnish the dough with fresh herbs or sea salt or multi-grains – whatever.

Enjoy your crispy fresh bread – start the next batch the moment you take this one out of the oven! With the 12 hour turn around time you will need it.

If you are concerned about bread consumption, SLICE IT THIN! It makes wonderful little crisps. If you subtract the time you allow the bread to rise, the actual time of assembly is less than 5 minutes and the cost is about 30 cents a loaf.

This is a recipe from the Sullivan Street Bakery on 47th Street in New York City. Enjoy… try it with a some great olives a glass of earthy red wine, some virgin olive oil and sea salt and maybe a slice of great cheese….ah happiness!

Home of Palagonia – World's Finest Italian Bread – Brooklyn, NY

Junius Street - Brownsville, Brooklyn - © Frank H. Jump

Bread is one of the oldest prepared foods, dating back to the Neolithic era. The development of leavened bread can probably also be traced to prehistoric times. – Wikipedia

At one time, Palagonia was the ONLY Italian bread you could buy at a corner deli. I wouldn’t call it the best anymore. Vincenzo is a fan (see Enzo’s View) of Cityline’s Rosa Maria Bakery & Deli on 101st Avenue – if you want a really good semolina bread. Another favorite of ours is Paneantico Bakery off 65th Street & 14th Avenue in Bensonhurst.

101st Avenue - Cityline - Brooklyn/Queens - © Vincenzo Aiosa