Fading Ad Campaign

As Fading Ad Blog Approaches One Million Visits…

Jun 14th, 2010

Reckitt's Blue - March, 1998 © Frank H. Jump

I’ve been working on transferring FAB to my own domain (fadingad.com/fadingadblog). Not broke, why fix it you ask? Well, it is time to make the switch as we approach our millionth viewer. This summer, I am also planning to begin the process of self-publishing the Fading Ad Campaign – a collection of the original images that launched this project in 1997. Shortly after the exhibition in 1998 at the N-Y Historical Society, I launched the websites at frankjump.com and fadingad.com and now feel the need to document this in print. Hopefully, this will be the first in a series of books documenting the project’s evolution in cyberspace. Please continue to send your comments and feedback about the new site. Thank you for your commitment and continued readership.

Suzy Perette – the perette silhouette – Lombardy Dresses Inc. – Garment District, NYC

Nov 10th, 2009

by fadingad.

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GiGi Young Originals – © Frank H. Jump 1997

Incorporated on April 6, 1938 as Lombardy Dresses, the company became known as Perette Dresses on January 18, 1950, and as Suzy Perette from January 31, 1958 to April 14, 1960. This sign was contracted to the A. H. Villepigue Sign Company. In an interview with the NYT, the newpaper reported:

A. H. Villepigue, who has been in the building‐sign business for more than 40 years and keeps an eye peeled for likely locations, said the other day that aside from Bloomingdale’s and the American he didn’t remember the companies.

“I started in 1932 and I know that none of those advertisers was active then,” he said.

His main, problem these days, Mr. Villepigue said, is finding suitable wall space for signs rather than renting it to advertisers.

“Every time a new office building or apartment goes up it knocks out a couple of more locations,” he said.

Villepigue was sold in 1997 to Outdoor Systems.

Originally posted on the Fading Ad Campaign website in 1999.

Forbes: Artist Power by Missy Sullivan -Best of The Web, 05.22.00

Nov 7th, 2009

by fadingad.

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Photographer Frank Jump documents vintage ads on the sides of old New York buildings. He knows that little-known artists like himself need somewhere public to display their wares. They need dealers. Lotsa luck. While there’s no hard data, industry experts estimate that only about 5%-10% of artists nationally are represented by galleries. And those that are, regularly surrender 50%–or more–of the sales price.

Jump wasn’t exactly chased by dealers. So he took his stuff to the Internet. Log on to Frankjump.com, and you can see his work, e-mail him questions about it and buy it if it interests you.

“The site has acted as my press agent,” Jump says. It didn’t hurt that it was chosen as a Yahoo site of the week in early 1999. He’s now listed on nearly 80 search engines worldwide. – Missy Sullivan, Forbes Magazine

Brush Up Business with Paint, Paste, Paper & Push – Tribeca, NY

Oct 11th, 2009

by fadingad.

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Previously posted on Fading Ad Campaign website.

Taken in 1998 © Frank H. Jump

To the Editor: NY Times –

The sign uncovered at Reade Street and West Broadway in downtown New York City and described in Paul Goldberger’s May 14 appraisal of “Signs of Lost Times” may have “confounded city historians for years,” but it was clear to me the moment I saw it. “Brush Up Business With Paint, Paste, Paper, Push” is an advertisement for outdoor advertising itself — an ad for ads, if you will. In other (more modern) words: “Improve your business with outdoor billboards” (which are painted, pasted and papered). Why ‘Push’? For alliterative purposes only. “Push” means “sell.” Which is what outdoor advertising has been doing ever since, and very well at that. ROBERT REAUME President, Outdoor Advertising Association of Canada Toronto, May 19, 1994

Other references & links:

Frank H. Jump's Fading Ads For Sale! @ Philip Hone Gallery – Honesdale, PA

Jul 4th, 2009

by fadingad.

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Black & White Artist Prints

Philip Hone Gallery Website

Fading Ad Blog Hits The Road Jack – Meet Us On The Way West!

Jun 30th, 2009

by fadingad.

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Cross Country Itinerary by Trails dot com

We are planning to drive cross-country in our RV beginning tomorrow. Enzo and myself are planning to hit the northern route on the way across, going up to Vancouver – then down the west coast to Palm Springs – then crossing back doing the southern route through AZ, NM, TX, LA and up through TN.

Any fading ads you can suggest we see, please let us know – or meet us for coffee! Take it away Ray!