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Breweriana

The Alki Rainier Beer Palimpsest – Seattle, WA

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Vintage Seattle - CLICK FOR LINK

Scandia Hall – Butte Beer – Butte, MT

© Frank H. Jump

Copper King Saloon & Opera House – Coca-Cola – Milwaukee Tavern – Butte Beer – Butte, MT

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Featured Fade – Highlander Beer – Helena, MT – Kevin Millar

© Kevin Millar

Maisel’s Weisse Aus Bayreuth – Maisel Bräu – Amsterdam, NL

The beer on its most beautiful white © Frank H. Jump

© Frank H. Jump

Maisel’s Weisse Original

Maisel is known to some beer-lovers for an ale-like speciality called Dampfbier (“Steam Beer”) but has in recent years given more emphasis to its popular wheat beers.

While the city of Bayreuth is best known for its Wagner festival, it is also a brewing town. It is in Germany’s most breweried state, Bavaria, and in the district that makes the most colourful brews, Franconia.

Bavaria has several breweries owned by families called Maisel, not necessarily related – at least, not closely. The best known is this sizeable regional brewery, dating from 1886-7. The original Maisel brewery, magnificently castellated, is kept in working order and beautiful condition as a museum of beer-making and coopering, and is open for tours. It has a 1930s steam engine and a remarkable collection of early equipment, blueprints, and advertising enamels Next door is the remorselessly modern, 1974, premises.

The old bottling hall has been converted into a bar intended to reflect the Roaring Twenties. Franconia may be a long way from New York or Chicago, but one of the owning Maisels married an American wife.  – Michael Jackson’s Beer Hunter

Internet resources:

Brouwerij de Ridder – The Knight Brewery – Maastricht, NL

Brouwerÿ de Ridder © Frank H. Jump

Ridder - Knight © Frank H. Jump

Last of a dying brew © Frank H. Jump

Brewery De Ridder is a former brewery in Maastricht. The city’s brewery was located in Wyck, in the eastern city [east of the Maas River]. For decades, the lager Ridder Pils was brewed, and since the 80s of last century, the wheat beer Wieck White [as well]. The acquisition of the brewery by beer giant Heineken and the success of the wheat beer, have led to the production [being] transferred to other locations and a brewery on the banks of the Meuse [Maas] is now standing empty. For the monumental [historical building], plans for redevelopment are [have been] made. – Wikipedia (translated by Chrome to English)

History of the brewery – from Nederlandse Bierpaginas

Since 1857, the Brewery Knight [was] between Levee & Law Streets [Oeverwal en Rechtstraat] in Wyck-Maastricht. It was founded by the brewing family Van Aubel, when Maastricht counted more than forty breweries. Before the start of World War I, there were twenty-four. Between 1919 and 1940, the number deteriorated to nine, including two monastery breweries. These monastery breweries and brewers Eberhard, Th. Grein and Eugene Marres quit after World War II. Additionally, St. Servatius Brewery (a Heineken daughter, formerly The Black Horse) at the Anna Avenue, Marres-Ceulen in Capucijnenstraat corner of Grand Canal [also closed]. And on the east bank in Wijck: Brewery ‘The emperor’ in the NA Bosch Wijcker Grachtstraat and the Knight of the Levee. In 1971 Bosch closes, and the last brewery – The Knight goes on alone. In 1982, De Ridder continued as a family business, under the Heineken umbrella until its closing in late 2002. – for more info, click here.

European Beer Guide

Nederlandse Bierpaginas

Apparition of sign doesn't return when you paint a new one – News Tribune – Peter Callaghan

Apparition of sign doesn’t return when you paint a new one– PETER CALLAGHAN; STAFF WRITER – THE NEWS TRIBUNE

It seems like such a simple response to a careless mistake.

Rather than lament the loss of the 77-year-old hand-painted Alt Heidelberg sign on the side of the Joy Building, just repaint it.

“Do we want to preserve the sign or the paint?” wrote one reader of my column on the screw-up by the architects and contractor charged with renovating the building AND preserving historic artifacts such as the sign.

Others pointed to the “New York and Washington Outfitting Co.” sign on the exposed wall of the Knights of Pythias Temple on Broadway as an example of repainting.

© Frank H. Jump

I’m not a fan of that sign but I was having trouble articulating why. It not only looks new, which it is, it covered the actual-though-faded sign underneath. It is so bright it detracts from the real ghost signs on the walls that were exposed when the Colonial Theater was demolished in 1988.

But paint is paint. Besides, most of the prime sign locations downtown were repainted repeatedly as new products, new businesses and new fads came along.

The Alt Heidelberg sign featuring the Student Prince from the 1920s operetta and the slogan “Everybody Knows It’s Better” was itself painted over other signs now partially exposed. (And the stein he raises in a toast was originally a bottle, according to Doug McDonnell, a local historian and descendent of the brewery’s founder.)

© Vincenzo Aiosa

So I asked a few people with a special affection for ghost signs, such as New Yorker Frank H. Jump, who features the Student Prince sign on his website Fading Ad Blog (fadingad.wordpress.com/).

“I tend to abhor repaints,” Jump wrote back. “It is the decay of a sign I find beautiful. It is a living process in a way.

“But just like all living processes, all things must die,” he wrote. “Although preservation attempts are good for historical and tourist reasons, they can’t always be realized since buildings are at risk if they become porous.”

He [Jump] included a poem he’d written that touched on the question:

“Signs and vines weather and grow.
Brick, pigment, plant and lime-
Tenuously intertwined through time.
As paint degrades and image fades,
Soft tones evolve
From salmon pinks and jades-
Into sand and grime.”

Reuben McKnight, Tacoma’s historic preservation officer, said city policy is for ghost signs on protected buildings to be preserved. But it has no policy on repainting faded or destroyed signs.

“One issue is that for multi-layered ghost signs, restoring one layer necessarily means losing or destroying another,” McKnight wrote. “As you know, multiple shadows of signs are usually visible in the unrestored signs.”

The University of Washington Tacoma, owner of the Joy Building, will report to the city landmarks commission June 9 about the loss of the Alt Heidelberg sign. The commission may discuss the idea of repainting at that meeting, McKnight said.

Michael Sullivan, a preservation consultant and former city landmarks officer, said he thinks repainting is a bad idea.

“You can’t wind back the clock,” he said, adding that repainted signs look “hokey.”

I agree. The beauty of ghost signs is that they are an apparition. The same image that you can’t see or overlook in certain light appears when the conditions are right. To come upon them is to discover an artifact of a city’s history. And to be able to see multiple layers of advertising is a sort of visual archeological dig.

Repainting, therefore, is contrary to all that makes these signs fascinating. Acknowledging that the Student Prince is lost forever makes it an even bigger debacle. But putting an inferior reproduction on the wall would be very cold comfort.

One commenter suggested a compromise of sorts. Billyizme said a recent photograph of the sign could be projected onto the wall in the evenings. It would be clear that it isn’t original. But it would be an homage to what was the last stand of an iconic Tacoma brand and mascot.

Peter Callaghan: 253-597-8657
peter.callaghan@thenewstribune.com
blog.thenewstribune.com/politics
Read more: www.thenewstribune.com

Here I'm not making a statement about preservation, but the lack thereof. - © Vincenzo Aiosa

This wall above is opposite the New York – Washington repaint in Tacoma, Washington – a treasure trove of fading ads that now has one less gem.

UW Tacoma work erases historic icon – Peter Callaghan – The News Tribune

© Vincenzo Aiosa

The Student Prince loved his beer.

And beer lovers in Tacoma loved the Student Prince.

I say loved – past tense – because the Student Prince is dead. The last large image of the iconic advertising symbol of local brew Alt Heidelberg was washed away from the side of the University of Washington Tacoma’s Joy Building during renovation.

“We’re deeply saddened and dismayed and heartsick over this,” said UWT spokesman Mike Wark. He said the UWT strives to preserve the historic painted signs it inherited but was told by a subcontractor that the condition of this one was too fragile to withstand brick cleaning and tuck pointing.

Read more: http://www.thenewstribune.com/2010/05/27/1202505/uw-tacoma-work-erases-historic.html#ixzz0pAzk2tKK

I wrote the piece today about the destruction of the alt Heidelberg ghostsign in Tacoma. I’m now wrestling with people who say it isn’t that big a deal because it can just be repainted. I’m trying to explain why that just isn’t the same (and would be a bad idea to try). Can you give me some help? What is the beauty of ghost signs that demands that they be original, that they be apparitions that we discover? As bad as this mistake is, I think it would be made worse by some attempt to repaint the Student Prince.

Thanks. Enjoy your page.
Peter Callaghan
The News Tribune
Tacoma, WA

Previously posted:
  • Alt Heidelberg – Columbia Brewing Co – Tacoma, WAFading Ad Blog

Narragansett Beer – Ralph's Bar – Worcester, MA

© LB Worm

© LB Worm

© LB Worm

Hello – Love your blog, a fan here in Worcester, MA. My favorite drinking establishment recently had an ad for Narragansett Beer, which is making a comeback in New England, painted on the outside of the bar. I also included a shot of the front. The place features an authentic 1950’s diner and two bars, upstairs and down. The mural would be on the right side. – Thanks, LB Worm

Thank you LB. Great mural!

The Ritual Billboard – Stella Artois – Middletown, NY

© Frank H. Jump

Previous Stella Artois postings.