43W21 Entry Door – Coca-Cola Sign – Flatiron District, 1997 – 43 West 21st Street, NYC
Frank H. Jump’s photograph – 43W21 Entry Door – Coca Cola Sign
– Flatiron District 1997 (Urban Ediglyph®)
“The surfaces of New York City combine to provide an ever-changing complexion that is made up of different hues and tones that change and offer a visible measure of time.” – Dr. Andrew Irving, Fading Ads of NYC (History Press, 2011)
New York City is eternally evolving. From its iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. But a movement to preserve the city’s vanishing landscapes has emerged. For nearly thirty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life. Often in New York City and other urban canvasses, you can see the interplay between fading ads, street art, and other texts which Jump calls urban ediglyphs. Edi- from edifice and -glyph from ancient wall markings combine to describe the dynamic between graphic street art and Coca-Cola vintage advertising that predates emoticons. Here, Jump had photographed the front door or 43 West 21st Street in the Flatiron district, knowing that this image would disappear due to the rapid development and reconstruction in this dynamic and vibrant quarter of New York City. This framed 11” x 14” Cibachrome was on exhibit at the HERE UNDER Gallery on Sixth Avenue in 1999, the Williamsburg Art & Historical Center in 2000 and at the Fading Ad Gallery in Brooklyn from 2004 – 2006.
This vibrant photographic image captures the essence of the evanescence of our urban landscape. The image, produced in 1997 using the KODAK Cibachrome technique, showcases vivid contrasts and intricate details of this front door that was later transformed into a luxury condominium. It is an excellent addition to any collection of photojournalism or street art. The photograph features an array of colors that make it a unique and eye-catching piece. Its focus on street art makes it a valuable addition to any collection of photojournalistic images. The image’s production technique adds a touch of authenticity to its vintage feel. – Frank H. Jump, author of Fading Ads of NYC (History Press, 2011)
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