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Fading Ad Campaign

Fading Ad Campaign: The Chrome Age – and the future of the Fading Ad Blog

prototype book cover prior to 2011 History Press publication © Frank H. Jump

This was the first design I worked on before getting the publishing deal with the History Press, now bought by Arcadia Press. For the first nine years of the Fading Ad Blog, I posted obsessively daily and enjoyed a large following of over 500 visitors a day. The past year has been a rough one personally and I have posted more sporadically. I am also contemplating the future of blogging in general.

As this year draws to an end, I am self-reflective and open to suggestions from my audience and collaborators. The social media explosion has certainly impacted blogging and I have enjoyed my forays into Instagram and Twitter. But where do we go from here in an era of uncertainty where the Internet is about to undergo an overhaul by service providers with the end of Net Neutrality. So please feel free to express your opinions about the future of blogging, this blog and how you would like to see this project transform in the coming year. Thank you for all of your support and contributions from all of my guest featured contributors and followers. Happy New Year and keep looking up!

Sincerely yours,
Frank H. Jump

Fading Ad Blog Celebrates A Decade of Blogging!

M. Rappoport’s Music Store – Jamaica Avenue, Queens – taken August, 1997 – “4109 Jamaica Ave. near Woodhaven Ave.” © Frank H. Jump, Fading Ads of NYC (History Press, 2011)

Since I launched this blog in March of 2007 as an assignment for my second Masters program in Instructional Technology (initially as an addendum to my Fading Ad Campaign website which launched in February 1999), I didn’t expect to have continued blogging for ten years. Granted, I have shifted from a compulsive daily photo blogger to an occasional poster. Much of this relaxed posting schedule was a result of Enzo and I selling our home last June in Flatbush and moving into an apartment. Also, the daily stress of being a care-giver to two aging parents while balancing a career and a fulfilling marriage has also become a challenge. I have refrained from posting with frequency the political content as I have in the past, while other formats like Twitter and Instagram have also diverted some of my attention from the blog – although all of my social media activity can be viewed on FAB.

After my first Internet presence started getting noticed in February 1999, blogs soon became the rage. Now, the proliferation of Tumblr is starting to wane while other social media platforms like Pinterest, Instagram and Twitter have continued to flourish. Still looking forward to future collaborations with other urban documentarians here at FAB and your insightful and supportive comments are always welcomed.

Bendix Home Laundry – Enlarged & Cropped

PHOTO BY CHRIS GLANCY taken on February 17, 2005 for the Spring issue of SWINDLEMAGAZINE QUARTERLY.

Previously posted on FAB:

Meet the ghost-sign hunters | Cities | The Guardian | Melbourne – Nick Gadd

The Omega Oil sign in New York. Often these adverts are hidden for decades by buildings, billboards or trees – reappearing briefly during a construction project, before they are destroyed forever. Photograph: Frank Jump

READ MORE: Meet the ghost-sign hunters | Cities | The Guardian.

ALSO CHECK OUT: Ghost signs from around the world

The Man Who Would Not Fade: A Survivor’s Refusal to Be Forgotten by Sion Fullana – Beacon Reader



© Sion Fullana

Finally!!!! Here’s my 2nd story on my “Extraordinary Everyday New Yorkers” on Beacon Reader. And I’m truly proud of it!

It is an absolute pleasure to be able to share the inspiring story of Frank H Jump, artist, teacher, activist, SURVIVOR… 30 years living with HIV, a situation he turned around from the start to inspire him to live life fully and create, which he did with his extraordinary project “The Fading Ad campaign”. And how great to be able to publish today… on Frank’s actual 54th birthday. Thank you, dear Frank, for opening the door and your heart to me and let me tell your story. Thank you to our common darling friend, Ruth, who made it possible for our paths to cross. You are such an inspiration.

Much love and happy birthday, Frank!!! To many many more (healthy and creative) years!!! – Sion Fullana


Not Fade Away – Fading Ad Campaign – by Jim Sayegh – December 31, 2009

Signs and vines weather and grow.
Brick, pigment, plant and lime-
Tenuously intertwined through time.
As paint degrades and image fades,
Soft tones evolve
From salmon pinks and jades-
Into sand and grime.

– Frank H. JumpFading Ad Campaign

Highly skilled television director with wide-ranging experience • Multi-camera studio drama • Live, multi-camera news, talk, and lifestyle • Single camera location drama • Single camera news and sports features • Extensive special effects and post-production • Production and technical systems consultant • Control Room and post-production AD


  • multi-camera studio directing, control room and post-production AD  –LinkedIn

Mr. Sayegh has a BA in Journalism from New York University and is currently an adjunct professor at Brooklyn College where he is completing his Masters in Fine Arts.

Fading Ads of the Village: A Lecture by Frank Jump @ Greenwich Village Society for Historic Preservation

Fading Ads of the Village: A Lecture by Frank Jump

Wednesday, November 28
6:30 – 8:00 p.m.
Washington Square Institute, 41-51 East 11th Street, 4th Floor
Free; reservations required
RSVP to rsvp@gvshp.org or 212-475-9585 ext. 35

From New York’s iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. During this presentation that will focus on the fading ads of the Village, experience the ads–shot with vintage Kodachrome film–and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens. His book,Fading Ads of New York, will be available for sale and signing. 

Nostalgic New York: An Urban Adventure by Anne Cohen

© Anne Cohen

On a bright, crisp morning in February, Frank Jump is zooming around the streets of Flatbush, Brooklyn, on a bright yellow Vespa, dodging death.

Jump has spent much of the last 15 years preserving what he can of a disappearing vestige of New York City’s past. He scours the city finding and photographing old advertisements, hand-painted decades ago on the sides of buildings, and now fading away.

It’s a race against time—a race he knows all too personally. Jump has been living with HIV since 1986. It was his diagnosis at the age of 26 that prompted him to spend $80,000 of available credit on things he had always wanted, including the Minolta  X-700 SLR camera that has been his constant companion on his long urban archaeological journey. “I was documenting things that never expected to live so long, and I had never expected to live so long,” he said. – Anne Cohen, Starring NY – CLICK HERE TO READ ENTIRE ARTICLE

Gloria Steinem on “Nostalgia”

“Nostalgia is a form of obstructionism.”

September 15, 2006 Friday
Bill Maher’s HBO Real Time

episode 82
Premiering September 15, 2006
Guests: Michael McKean, Clark Kent Ervin, Gloria Steinem, Pat Buchanan and Christiane Amanpour

Anne Cohen photographing the monument of the Friel Family burial plot © Frank H. Jump

Fence-Hopping Blogger Chronicles Fading ‘Ghost Signs’ Across New York City

January 26, 2012 1:24pm | By Nick Hirshon, DNAinfo Reporter/Producer

Teacher Frank Jump, who profiles “ghost signs” on his blog, will sign copies of his new book on Thursday night at the Queens Historical Society in Flushing. (Frank Jump)

FLUSHING — Frank Jump has hopped fences, begged his way into strangers’ apartments and even trespassed in pursuit of his art.

Jump, who teaches technology to second – fifth graders at Public School 119 in Brooklyn, has long photographed fading ads on brick buildings across the city, known to aficionados as “ghost signs.” His exploits, chronicled on his blog and recently compiled into a book, have led him to restricted areas and garnered weird looks, but his drive to document an overlooked element of Big Apple art has always guided him through.

“I never really worry, I never think,” Jump said. “I really felt like I was some guerrilla tactic photographer where I had to do these things stealth. Get in, get out.”

Jump will present a 120-image presentation of his fading ad photos Thursday at 6:30 p.m. at the Queens Historical Society, taking visitors on a virtual tour of the fleeting historic treasures across New York City.

Snapping the images is something of a cathartic process for Jump, who began photographing the ads when he was 26 years old, after being diagnosed with HIV. Now 51 and healthy, Jump still feels a lasting connection to the signs that he felt drawn to initially because he thought that they were, like him, fading away.

The lecture will mark a sort of homecoming for Jump, who lives in Flatbush but has deep Queens roots. He was born in Far Rockaway and grew up in Belle Harbor, Laurelton and Howard Beach.

Jump said he gets requests to tag along on his adventures from the unlikeliest of places.

In the summer of 1997, Jump was at a family function when he noticed that his husband’s niece, who was visiting from Italy, seemed bored.

Jump said she asked to go with him as he tracked down the ghost signs in the adventurous fashion she had heard so much about.

He took her to Jamaica Avenue in Woodhaven, an area he suspected had ghost signs but had never fully inspected. Sure enough, he spotted what appeared to be a fading ad beyond a plywood fence of a construction site. The fence was padlocked, but he smashed the wood and entered, and found an ad for a local business named M. Rappoport’s Music Store that was revealed after an adjacent building had been knocked down.

“It just seemed like I was being filmed, like it was a reality TV show,” he said, adding that the adventure was so smooth, his husband’s niece thought it was a setup.

Marisa Berman, the historical society’s executive director, said she has already fielded numerous phone calls inquiring about Jump’s lecture. She said the fading ads appeal to people in almost every neighborhood since they pass them so often.

“It’s something you may have noticed but not something you would have absorbed,” she said.

Jump said that while many New Yorkers don’t appreciate the ads, they would miss them if they were painted over or destroyed.

“If it was missing from the landscape, it’d be like going to the Grand Canyon and it’s filled in,” Jump said.

Read more: http://www.dnainfo.com/20120126/flushing/fencehopping-blogger-chronicles-fading-ghost-signs-across-new-york-city#ixzz1kbSPRvSm

Frank Jump with Bobby Rivers on Metro @ Large: with Dave Frieder & Gerard Suarez – Parts One & Two – August 1998