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February 5th, 2012:

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Belvedere Apartments – Ocean Parkway – Brighton Beach, Brooklyn

From the roof of 3017 Ocean Pkwy © Frank H. Jump

© Frank H. Jump

After being told about this painted ad on many occasions (recently by Ellen Levitt and Faded Past’s Vlad Iorsh, where it is also featured) for an apartment building on Ocean Parkway, south of the Belt Parkway and across the street and a block or so south of Jesus Shuttlesworth’s (He Got Game) alma mater – Abraham Lincoln High School – I decided to shoot this before it was too late. Totally obscured by arboreal foliage in the warmer months, this sign is best shot from atop another apartment building just a few addresses south. A handsome older Russian chap with shopping bags was fumbling for his keys and I was kind enough to hold the door for him and let myself in. Thanks Vlad for your urgings. On Vlad’s Then & Now pages on Faded Past, he includes this image from the New York Public Library’s Digital Collection:

Brooklyn: Ocean Parkway - Seaside Boulevard - ID: 706119F - NYPL Digital Gallery © NYPL Digital Collection

Street View © Frank H. Jump