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Featured Fade – Fletcher’s Castoria Ad Revealing Itself – Park Slope, Brooklyn – One More Folded Sunset

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Hi Frank,

You’ve probably seen this one. It’s been slowly revealing itself over the last several years, but it’s still hard to read. Pretty sure it’s ASTORIA at the bottom, so maybe it’s for the Astoria Savings Bank (there used to be one nearby on Fifth Avenue)? And you can see “… you have bought” at the top. There’s also some writing farther along the building but it’s impossible to decipher. No help from the 80’s tax photos – they only show the front of the building.This is at 12th Street & Sixth Avenue in Park Slope.

Great find! It’s a Fletcher’s Castoria ad revealing itself, probably the most prolific ad in the NYC area. These ads were everywhere. In a Thomas Edison film of a subway train trip over the Brooklyn Bridge in 1899, this ad is clearly visible. Thanks for sharing this with FAB!

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