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Weber & Heilbroner Revisited – North of Herald Square – West 35th Street, NYC – 1998

JPEG from Hi-Res TIFF of Original Chrome Scan for Fading Ads of New York City (History Press, 2011) © Frank H. Jump

One of the original 24 images that exhibited at the N-Y Historical Society, August – November 1998 – Fading Ad Campaign

When I took this shot, I wanted to be above it (the sign) to show its scale. The trucks below give it some sense of proportion. I went to the building across the street which had a doorman. I told him I had an appointment with a woman on the thirteenth floor (lucky 13). The gentleman called up and when asked who made the appointment, I said the woman behind the desk. They let me go up.

When I got out of the elevator, I was greeted by the manager (a woman named Sharon) and the front desk manager (an African-American gay man who had a grin). The front desk manager said, “Am I the woman you made the appointment with?” Hand on hip. I laughed. We all had a good laugh. So Sharon asked, “So what do you really want?”

Well, I said, there is this great sign across the street that you probably see out your window. She gasped and said “It’s about time someone photographed this sign. I love that sign!” The company was some sort of garment import or manufacturing firm so Sharon had an interest in habadasher history. Sharon asked if I had eaten lunch yet. I said no. They ordered pizza and soda. As we waited for the food, Sharon cleared off her window sill and opened it up (I don’t think it had been opened in years). I hung out the window as she held me by my belt.

The building where I took the shot has recently been torn down. I shot this image of Atlantic Bank this past summer while walking with my friend, Dr. Andrew Irving.

Another Dead Homophobe – Billy Graham, evangelist, huckster, homophobe

My mother taught me to only say good things about the dead. So, here’s my attempt: Billy Graham’s son is worse.

Philip Morris Ad – Fifth Avenue, NYC – Twin Towers in the distance

Fading Ads of NYC, History Press, 2011 © Frank H. Jump

Beethoven Pianos Quality – Mott Haven, Bronx – Jaqui O’Shaughnessy

© Jaqui O’Shaughnessy

© Jaqui O’Shaughnessy

© Jaqui O’Shaughnessy

© Jaqui O’Shaughnessy

© Jaqui O’Shaughnessy

J.L. Mott Iron Works, N.Y. – Mott Haven, Bronx – Jaqui O’Shaughnessy

© Jaqui O’Shaughnessy

© Ebay

© Google Books

© Google Books

© Google Books

Bickford’s Under The Visitor Center

From Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Cooped Up? Cropped – Bickford’s (April 1997) © Frank H. Jump

© Frank H. Jump

Cooped up? Feeling low? Enjoy A Movie Today. 42nd Street. The World’s Greatest Movie Center.

And underneath you can see “Bickford’s.”

Little nifties from the fifties,
Innocent and sweet.
Sexy ladies from the eighties,
Who are indiscrete oh!
—Al Dubin, “42nd Street”

The former Selwyn Office Building was scheduled to be demolished in the spring of 1998. It was being used as a visitors’ center until it suddenly collapsed on December 30, 1997. – Fading Ads of NYC, 2011

On the storefront before this fading ad is a Bickford’s sign. The shot of this fading ad was taken just a few months before the building (which served as the Times Square Visitors Center) collapsed from a water leak that December.

Day & Meyer Murray & Young Corp Revisited – A Decade Ago

from Day & Meyer Murray & Young Corp website

Day & Meyer, Murray & Young Corp - Fireproof Warehouse - Second Avenue & the 59th Street Bridge, NYC
© Frank H. Jump

Day & Meyer, Murray & Young Corp - Fireproof Warehouse - Second Avenue & the 59th Street Bridge, NYC
Day & Meyer Murray & Young Corp., 1166 2nd Ave. at 61st St. (1987) © Walter Grutchfield

Another MACK sign. 


Fading Ad Campaign: The Chrome Age – and the future of the Fading Ad Blog

prototype book cover prior to 2011 History Press publication © Frank H. Jump

This was the first design I worked on before getting the publishing deal with the History Press, now bought by Arcadia Press. For the first nine years of the Fading Ad Blog, I posted obsessively daily and enjoyed a large following of over 500 visitors a day. The past year has been a rough one personally and I have posted more sporadically. I am also contemplating the future of blogging in general.

As this year draws to an end, I am self-reflective and open to suggestions from my audience and collaborators. The social media explosion has certainly impacted blogging and I have enjoyed my forays into Instagram and Twitter. But where do we go from here in an era of uncertainty where the Internet is about to undergo an overhaul by service providers with the end of Net Neutrality. So please feel free to express your opinions about the future of blogging, this blog and how you would like to see this project transform in the coming year. Thank you for all of your support and contributions from all of my guest featured contributors and followers. Happy New Year and keep looking up!

Sincerely yours,
Frank H. Jump

Flatbush Junction Gothic – Painted by John Hyland

Painted by John Hyland from a photo by Matteo Brogi

Previously posted on FAB © Matteo Brogi

Featured Fade – Middoughs’ – The Boys Shop – The Men’s Shop – Long Beach, CA – Jesse Levy

© Jesse Levy

Things I see:

Sawyer’s School of Business
All Commercial Headshots
World’s Finest Dance Instruction

Thanks Jesse!

Featured Fade – Old Reliable Store Fixtures – Refrigeration Plus – Woodhull, Brooklyn – Jordan Jacobs

© Jordan Jacobs

© Jordan Jacobs