{"id":9788,"date":"2012-01-02T14:27:07","date_gmt":"2012-01-02T14:27:07","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=9788"},"modified":"2012-01-04T19:54:45","modified_gmt":"2012-01-04T19:54:45","slug":"frank-jumps-fading-ads-of-new-york-city-preserves-those-signs-found-on-walls-of-old-nyc-by-sherryl-connelly","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2012\/01\/02\/frank-jumps-fading-ads-of-new-york-city-preserves-those-signs-found-on-walls-of-old-nyc-by-sherryl-connelly\/","title":{"rendered":"Frank Jump\u2019s ‘Fading Ads of New York City’ preserves those signs found on walls of old NYC -BY SHERRYL CONNELLY"},"content":{"rendered":"

Book records his life’s work of finding ads for elixirs, pain remedies and pool halls of yesteryear<\/h1>\n

BY\u00a0SHERRYL CONNELLY<\/a>
\nNEW YORK DAILY NEWS<\/p>\n

Monday, January 2 2012, 6:00 AM<\/p>\n

\n
\n
\"\"<\/a>

One of the ads from Frank Jump\u2019s \u2018Fading Ads of New York City,\u2019 this one for a pain remedy of yesteryear. <\/p><\/div>\n<\/div>\n<\/div>\n

\n
\n
Throughout the city,\u00a0Frank Jump<\/a>\u00a0sees what others don\u2019t. He sees ghost signs \u2014 those ads painted on the sides of buildings that retreat from the eye as time passes \u2014 and they leap out at him.<\/div>\n<\/div>\n<\/div>\n
\n

Then he reaches for his camera.<\/p>\n

\u201cFading Ads of New York City\u201d is a collection drawn from thousands of pics taken throughout the five boroughs. It began on a long ago day when Jump went to Harlem with a friend. At\u00a0Frederick Douglass<\/a>\u00a0Blvd. and 147th Street, he noticed the giant wall mural boasting of the powers of an elixir, Omega Oil.<\/p>\n

\u201cMy jaw dropped,\u201d says Jump. \u201cI climbed up on scaffolding and got the picture before the police told me to get down.\u201d<\/p>\n

So began a life\u2019s work.<\/p>\n

At first, Jump shot in chrome. His slide show of the tell-tale signs of a New York gone by numbers upward of 5,000. Since switching to digital, his collection of sightings has swelled to tens of thousands taken all over the world.<\/p>\n

\u201cWhenever we travel, we get a room in the seediest part of town,\u201d says Jump. \u201cUsually you find these ads in a part of town where they haven\u2019t done any renovations yet.\u201d<\/p>\n

Ask Jump what his favorite signs are in the book, and you get an idea of how he works. Capturing \u201cReckett\u2019s Blue,\u201d an ad on Washington Ave. in Brooklyn that is now obscured, came about because a relative grew bored at a family dinner. He took her out to show her how he worked.<\/p>\n

\u201cWe came on a construction pit, so I broke through the plywood and there it was,\u201d says Jump, who teaches media literacy to elementary school students. \u201cShe thought I had staged it, but neighbors told us it had just been exposed that week.\u201d<\/p>\n

One of the more difficult shoots came when the owners of an auto parts store refused him access to the roof so he could snap the \u201cHams and Capocolli\u201d sign that stared over the Brooklyn Navy Yard. They turned their backs, up he went, so they loosed the pit bulls.<\/p>\n

\u201cBut for some reason the dogs took a liking to me, which made the guys even angrier,\u201d he says. \u201cWhen they chased me out, one of the dogs followed me and wouldn\u2019t go back.\u201d<\/p>\n

Jump was 26 in 1986 and working in theater \u201coff, off, Off-Broadway,\u201d when he was diagnosed as HIV-positive. After being told he had only a few good years left, if that, his reaction was to max out his credit cards. One of those purchases was a camera.<\/p>\n

He is a survivor, he says, like the signs he memorializes. More than half of the ads he photographed for the book are gone now, but all outlived their expectancy.<\/p>\n

\u201cSo many of them outlasted the products they advertised,\u201d he notes. \u201cThey are a metaphor for survival.\u201d<\/p>\n

And brick-and-mortar proof of it, as well.<\/p>\n<\/div>\n

Read more:\u00a0<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Book records his life’s work of finding ads for elixirs, pain remedies and pool halls of yesteryear BY\u00a0SHERRYL CONNELLY NEW YORK DAILY NEWS Monday, January 2 2012, 6:00 AM Throughout the city,\u00a0Frank Jump\u00a0sees what others don\u2019t. He sees ghost signs \u2014 those ads painted on the sides of buildings that retreat from the eye as […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2033,585,1865],"tags":[],"class_list":["post-9788","post","type-post","status-publish","format-standard","hentry","category-fading-ads-of-nyc-the-book","category-frank-h-jump","category-ny-daily-news"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-2xS","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/9788","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=9788"}],"version-history":[{"count":0,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/9788\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=9788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=9788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=9788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}