{"id":9291,"date":"2011-11-20T15:02:55","date_gmt":"2011-11-20T15:02:55","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=9291"},"modified":"2011-11-20T15:27:48","modified_gmt":"2011-11-20T15:27:48","slug":"ancient-ad-%e2%80%98reins%e2%80%99-over-times-square-by-susannah-cahalan-ny-post","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2011\/11\/20\/ancient-ad-%e2%80%98reins%e2%80%99-over-times-square-by-susannah-cahalan-ny-post\/","title":{"rendered":"Ancient ad \u2018reins\u2019 over Times Square By SUSANNAH CAHALAN – NY POST"},"content":{"rendered":"
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The oldest still-standing advertisement in New York City \u2014 there for more than a century \u2014 is hidden in, of all places, Times Square.<\/span><\/em><\/p>\n

\u201cJ.A. Keal\u2019s Carriage Manufactory Repairing\u201d \u2014 at 47th and Broadway \u2014 was painted on the side of a brick building in 1874, back when horses galloped through Gotham.<\/em><\/p>\n

The billboard, now hidden at the southwest corner of Broadway that has Roxy Delicatessen on its ground floor, is featured in Brooklyn elementary-school teacher Frank Jump\u2019s new book, \u201cFading Ads of New York City\u201d (The History Press), out this week.<\/em><\/p>\n

Jump photographed the \u201cghost sign,\u201d as many of the old ads are called, when it was briefly exposed in 1998.<\/em><\/p>\n<\/blockquote>\n

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PHOTOS: FRANK JUMP<\/div>\n
WHOA!<\/strong>\u00a0Survivors of a simpler time, these ads in Times Square (pictured) and 19th-century customers who depended on horses for transportation.<\/div>\n

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An adjacent building at 1567 Broadway was torn down before a new building was erected and connected to the towering\u00a0W Hotel<\/a>\u00a0that currently stands behind it.<\/em><\/p>\n

The city\u2019s oldest still-visible ad is in Chelsea, the book says. Painted in white on a red-brick building at 109 W. 17th St. around 1900, the ad sells \u201cCarriages, Coupes and Hansoms.\u201d<\/em><\/p>\n

Jump, who teaches at PS 119 Amersfort School, has documented 5,000 ads since 1997. Only a third are still standing.<\/em><\/p>\n

These two survivors have been lucky to make it into the 21st century, as neither building is landmarked, city officials said. –\u00a0<\/em>scahalan@nypost.com<\/a>\u00a0<\/em><\/p>\n<\/div>\n<\/blockquote>\n

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CLICK FOR LARGER IMAGE<\/p><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The oldest still-standing advertisement in New York City \u2014 there for more than a century \u2014 is hidden in, of all places, Times Square. \u201cJ.A. Keal\u2019s Carriage Manufactory Repairing\u201d \u2014 at 47th and Broadway \u2014 was painted on the side of a brick building in 1874, back when horses galloped through Gotham. The billboard, now […]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2033,643,1111],"tags":[],"class_list":["post-9291","post","type-post","status-publish","format-standard","hentry","category-fading-ads-of-nyc-the-book","category-ghost-signs-ghost-ads-other-phantoms","category-ny-post"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-2pR","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/9291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=9291"}],"version-history":[{"count":0,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/9291\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=9291"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=9291"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=9291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}