{"id":8030,"date":"2011-02-13T20:11:13","date_gmt":"2011-02-13T20:11:13","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=8030"},"modified":"2011-02-14T01:16:44","modified_gmt":"2011-02-14T01:16:44","slug":"signs-of-age-all-over-town-nypost-com","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2011\/02\/13\/signs-of-age-all-over-town-nypost-com\/","title":{"rendered":"Signs of age all over town – Bygone-era billboards — By HEATHER HADDON – NYPOST.com"},"content":{"rendered":"

Signs of age all over town – NYPOST.com<\/a><\/p>\n

\"\"<\/a>

NY Post Sunday, February 13, 2011 page 16<\/p><\/div>\n

\n

These are not signs of the times. Despite the Big Apple\u2019s relentless march forward, ancient ads for long-shuttered businesses are still sitting pretty on city buildings. And one city newsstand is still hawking magazines dating back years because of a broken display case.<\/p>\n<\/blockquote>\n

\n

PHOTOS: BYGONE-ERA BILLBOARDS
\n<\/strong>
\nThe Post dug up some of the oldest and strangest relics of long-forgotten Gotham. [Fading Ad Blog was the soil – FHJ]
\n<\/strong>
\n 1. Kentile Floors<\/strong>
\nAn 8-story-tall rooftop sign looming over Brooklyn \u2014 and visible for miles around \u2014 trumpets a long-closed vinyl-floor company that opened in 1898.\u00a0Kentile Floors first lit up its purple neon sign on Second Avenue around 1950, and left it there after the Gowanus company went bankrupt in 1992. It no longer glows at night, but the building\u2019s new owners plan on keeping it.<\/p>\n<\/blockquote>\n

\"\"<\/a>

\u00a9 Frank H. Jump<\/p><\/div>\n

\u201cIt costs too much to take it down. Why bother?\u201d said a manager for Regal Home Collections, the Manhattan owners. \u201cWe will keep it there until it falls down or it causes us problems.\u201d<\/p>\n

\n

2. Brush Up
\n<\/strong>
\nThis 3-story sign has loomed over trendy TriBeCa for roughly 100 years, according to Frank Jump, a historian who chronicles old city ads.\u00a0The West Broadway billboard informs spectators to \u201cBrush Up Business With Paint, Paste, Paper, Push.\u201d City historians have been stumped by its obscure meaning, but the building\u2019s former owner just let it be.<\/p>\n<\/blockquote>\n

\"\"

\u00a9 Frank H. Jump<\/p><\/div>\n

\u201cHe didn\u2019t do anything with the building. He probably didn\u2019t want to spend the money to change it,\u201d said William Wagner, son of the building\u2019s old owner, a scissors grinder.<\/p><\/blockquote>\n

\n

3. Herald Square magazine rack
\n<\/strong>
\nA newsstand in the Herald Square subway station at Sixth Avenue has been stuck in a perpetual loop of the year 2000. The owners can\u2019t pry open the Plexiglas window that encases the vintage publications.\u00a0\u201cThe gate is stuck. We haven\u2019t opened it for the longest time,\u201d said one of the managers.\u00a0Covers on display for more than a decade include James Van Der Beek of \u201cDawson\u2019s Creek\u201d in \u201cYM\u201d magazine; Tha Eastsidaz (one-hit rap group produced by Snoop Dogg) in \u201cYo\u201d magazine; N\u2019Sync and Buffy the Vampire Slayer in \u201cTeen Machine\u201d magazine; and the 2000 car-review edition of \u201cConsumer Reports.\u201d<\/p>\n<\/blockquote>\n

\n

4. 77 WABC
\n<\/strong>
\nThe radio station that once featured on-air legends \u201cCousin Brucie\u201d and Dan Ingram still lives on a Harlem building.\u00a0The painted sign on St. Nicholas Avenue advertises Musicradio 77, which shut down in 1982 (the station is now called NewsTalkRadio 77).\u00a0Building managers weren\u2019t sure why the blocky sign has remained there for so long. The property was landmarked in 2001, and its owners would now have to fork over extra cash to scrub it off.<\/p>\n<\/blockquote>\n

\"\"

\u00a9 Frank H. Jump<\/p><\/div>\n

\n

5. Omega Oil
\n<\/strong>
\nThis company once pitched its tonic on buildings all over Manhattan. For 10 cents, the elixir promised to cure sunburn, weak backs, stiff joints and sore muscles.\u00a0The ads date back to the early 20th century, with the company folding in 1924, Jump said. The other signs are long gone, but a three-story model remains on a brick building on West 147th Street. The Brooklyn company that manages the building wasn\u2019t aware that the sign existed when asked about it, but they didn\u2019t seem to mind.<\/p>\n<\/blockquote>\n

\"\"

From the upcoming book - The Fading Ad Campaign - The Chrome Age \u00a9 Frank H. Jump<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

Signs of age all over town – NYPOST.com These are not signs of the times. Despite the Big Apple\u2019s relentless march forward, ancient ads for long-shuttered businesses are still sitting pretty on city buildings. And one city newsstand is still hawking magazines dating back years because of a broken display case. PHOTOS: BYGONE-ERA BILLBOARDS The […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[643],"tags":[],"class_list":["post-8030","post","type-post","status-publish","format-standard","hentry","category-ghost-signs-ghost-ads-other-phantoms"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-25w","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/8030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=8030"}],"version-history":[{"count":0,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/8030\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=8030"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=8030"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=8030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}