{"id":5260,"date":"2010-01-13T00:51:49","date_gmt":"2010-01-13T00:51:49","guid":{"rendered":"http:\/\/fadingad.wordpress.com\/?p=5260"},"modified":"2010-11-15T22:39:25","modified_gmt":"2010-11-15T22:39:25","slug":"stella-artois-commissioned-nyc-sign-painters-mural-film-project-2","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2010\/01\/13\/stella-artois-commissioned-nyc-sign-painters-mural-film-project-2\/","title":{"rendered":"Stella Artois Commissioned NYC Sign Painters Mural & Film Project"},"content":{"rendered":"
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Day 18 'Enter the knife'<\/p><\/div>\n

Just after the New Year, I received an e-mail from a spokesperson for a documentary crew in New York City called The Ritual Project<\/em><\/a>, currently working on an art and film project commissioned by Stella Artois.<\/p>\n

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The Ritual Project Painter Crew - Sky High painters are some of the last purveyors of the hand-painted advertising tradition.<\/p><\/div>\n

They’ve been working with the guys at Colossal\/Sky High Murals<\/a>, New York’s finest outdoor advertising company that “specializes in high-impact painted wallscapes.”<\/p>\n

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Wallscape<\/p><\/div>\n

As was explained t0 me,\u00a0 Stella Artois commissioned\u00a0 “the guys over at Sky High Murals” to paint the entire 9-step Belgian pouring ritual, step by step. Over 21 days of painting, the documentary team created a stop-motion film on a 20×50 wall.<\/p>\n

The spokesperson went on further to say, “As you’re quite familiar with the craft of handpainted signage, I’m sure you can image the scale of the project — and then to keep painting over it! That’s a lot of hard work, and a great effort from the painters to keep the talent and creativity going from day to day.”<\/p>\n

Beyond that, The Ritual Project<\/em> is delving into the painters\u2019 world. In the coming weeks, they will be releasing a short documentary about them online and at events around the U.S.<\/p>\n

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Belgian Pouring Process<\/p><\/div>\n

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Belgian Pouring Process close up<\/p><\/div>\n

The entire documentary process is beautifully documented with photography and videos on The Ritual Project <\/em>website. Thank you for giving us at FAB an “insider’s peek” at the upcoming project. Also featured is a great interview with our friend and fading ad enthusiast in the UK, Ghostsign’s<\/a><\/em> Sam Roberts!<\/p>\n

The Ritual Project:<\/h3>\n