{"id":20925,"date":"2026-08-23T07:34:25","date_gmt":"2026-08-23T11:34:25","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=20925"},"modified":"2026-08-23T07:34:25","modified_gmt":"2026-08-23T11:34:25","slug":"sheldon-international-storage-j-roth-trucking-midtown-nyc-hells-kitchen-bill-bahlman","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2026\/08\/23\/sheldon-international-storage-j-roth-trucking-midtown-nyc-hells-kitchen-bill-bahlman\/","title":{"rendered":"Sheldon International Storage &#8211; J. Roth Trucking &#8211; Midtown, NYC (Hell\u2019s Kitchen) &#8211; Bill Bahlman"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"435\" data-attachment-id=\"20928\" data-permalink=\"https:\/\/www.fadingad.com\/fadingadblog\/2026\/08\/23\/sheldon-international-storage-j-roth-trucking-midtown-nyc-hells-kitchen-bill-bahlman\/22eeb15e50b35775a8226c8f91f4c800\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?fit=2048%2C1536&amp;ssl=1\" data-orig-size=\"2048,1536\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"22eeb15e50b35775a8226c8f91f4c800\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?fit=580%2C435&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?resize=580%2C435&#038;ssl=1\" alt=\"\" class=\"wp-image-20928\" srcset=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?resize=1536%2C1152&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?w=1160&amp;ssl=1 1160w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/22eeb15e50b35775a8226c8f91f4c800.jpeg?w=1740&amp;ssl=1 1740w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?ssl=1\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"580\" height=\"435\" data-attachment-id=\"20930\" data-permalink=\"https:\/\/www.fadingad.com\/fadingadblog\/2026\/08\/23\/sheldon-international-storage-j-roth-trucking-midtown-nyc-hells-kitchen-bill-bahlman\/3cbdeae818b036437aca9f9c00268897-2\/\" data-orig-file=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?fit=1320%2C990&amp;ssl=1\" data-orig-size=\"1320,990\" data-comments-opened=\"1\" data-image-meta=\"{&quot;aperture&quot;:&quot;0&quot;,&quot;credit&quot;:&quot;&quot;,&quot;camera&quot;:&quot;&quot;,&quot;caption&quot;:&quot;&quot;,&quot;created_timestamp&quot;:&quot;0&quot;,&quot;copyright&quot;:&quot;&quot;,&quot;focal_length&quot;:&quot;0&quot;,&quot;iso&quot;:&quot;0&quot;,&quot;shutter_speed&quot;:&quot;0&quot;,&quot;title&quot;:&quot;&quot;,&quot;orientation&quot;:&quot;0&quot;,&quot;alt&quot;:&quot;&quot;}\" data-image-title=\"3cbdeae818b036437aca9f9c00268897\" data-image-description=\"\" data-image-caption=\"\" data-large-file=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?fit=580%2C435&amp;ssl=1\" src=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?resize=580%2C435&#038;ssl=1\" alt=\"\" class=\"wp-image-20930\" srcset=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?resize=1024%2C768&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?resize=300%2C225&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?resize=768%2C576&amp;ssl=1 768w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?w=1320&amp;ssl=1 1320w, https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2026\/08\/3cbdeae818b036437aca9f9c00268897-1.jpeg?w=1160&amp;ssl=1 1160w\" sizes=\"auto, (max-width: 580px) 100vw, 580px\" \/><\/a><figcaption class=\"wp-element-caption\">images courtesy of Bill Bahlman<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">The\u00a0<strong>Sheldon International Storage<\/strong>\u00a0ghost sign is\u00a0<mark>a faded, vintage painted advertisement located near the Manhattan entrance of the\u00a0<a href=\"http:\/\/www.panynj.gov\/bridges-tunnels\/lincoln-tunnel.html\" target=\"_blank\" rel=\"noopener\">Lincoln Tunnel<\/a>\u00a0in New York City<\/mark>.\u00a0[<a href=\"https:\/\/www.fadingad.com\/fadingadblog\/2008\/12\/11\/sheldon-international-storage-lincoln-tunnel-entrance-nyc\/\">1<\/a>] Documented by urban architecture and fading-sign chroniclers (such as\u00a0<em>Fading Ad<\/em>), these types of weathered signs typically mark long-gone mid-20th-century commercial enterprises before being painted over, weathered away, or blocked by new construction.\u00a0[<a href=\"https:\/\/villagepreservation.org\/2023\/08\/29\/ghost-signs-abound-in-our-historic-image-archive\/\">1<\/a>,\u00a0<a href=\"https:\/\/www.fadingad.com\/fadingadblog\/2008\/12\/11\/sheldon-international-storage-lincoln-tunnel-entrance-nyc\/\">2<\/a>]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The\u00a0Sheldon International Storage\u00a0ghost sign is\u00a0a faded, vintage painted advertisement located near the Manhattan entrance of the\u00a0Lincoln Tunnel\u00a0in New York City.\u00a0[1] Documented by urban architecture and fading-sign chroniclers (such as\u00a0Fading Ad), these types of weathered signs typically mark long-gone mid-20th-century commercial enterprises before being painted over, weathered away, or blocked by new construction.\u00a0[1,\u00a02]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[643],"tags":[],"class_list":["post-20925","post","type-post","status-publish","format-standard","hentry","category-ghost-signs-ghost-ads-other-phantoms"],"jetpack_publicize_connections":[],"jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-5rv","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"jetpack_featured_media_url":"","_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/20925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=20925"}],"version-history":[{"count":1,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/20925\/revisions"}],"predecessor-version":[{"id":20931,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/20925\/revisions\/20931"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=20925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=20925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=20925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}