{"id":20535,"date":"2025-01-23T16:23:13","date_gmt":"2025-01-23T21:23:13","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=20535"},"modified":"2025-01-23T16:27:54","modified_gmt":"2025-01-23T21:27:54","slug":"looking-back-on-a-fading-ad-review-daily-news","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2025\/01\/23\/looking-back-on-a-fading-ad-review-daily-news\/","title":{"rendered":"Looking Back on a Fading Ad Review – DAILY NEWS"},"content":{"rendered":"\n
\"\"<\/a>
Pearl Gabel for New York Daily News<\/strong> Author Frank Jump in front of one of the \u201cghost signs\u201d on Archer Ave. in Jamaica, Queens that he writes about in his new book, \u201cFading Ads of New York City.\u201d<\/figcaption><\/figure>\n\n\n\n

<\/a>New book \u2018Fading Ads of New York City\u2019 chronicles ghost signs as street art<\/strong><\/p>\n\n\n\n

By NICHOLAS HIRSHON<\/strong><\/p>\n\n\n\n

UPDATED: January 10, 2019 at 8:00 PM EST<\/p>\n\n\n\n

Mr. Peanut stands, white-gloved hand on shell-covered hip, in a fading ad painted on a brick building in Ridgewood.<\/p>\n\n\n\n

\"\"<\/a>
\u00a9 Frank H. Jump<\/figcaption><\/figure>\n\n\n\n

At first glance, it seems like a wonderful remnant of a bygone era, perhaps from the 1930s, sure to stoke nostalgia among strap-hangers at the nearby Seneca Ave. subway station.<\/p>\n\n\n\n

Frank Jump knows better.<\/p>\n\n\n\n

The Queens-raised shutterbug, whose photos form the new book \u201cFading Ads of New York City,\u201d is adept at tracking so-called \u201cghost signs\u201d \u2014 and spotting the fakes.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Jump, who will sign his tome at the Queens Historical Society in Flushing on Jan. 26, pointed out a few problems with the Planters sign.<\/p>\n\n\n\n

\"\"<\/a>
Frank Jump prepares to read and showing slides from his book \u2018Faded Ads of New York City\u2019 in an appearance at the Queens Historical Society in Flushing \u2013 ROBERT MECEA FOR NEW YORK DAILY NEW<\/em>S<\/figcaption><\/figure>\n\n\n\n

First, it faces the rising sun but still seems remarkably colorful. And Mr. Peanut doesn\u2019t look as lanky as in other early Planters ads.<\/p>\n\n\n\n

Conclusion: The ad probably dates back only to the 1980s, when it was created, some believe, for the movie \u201cBrighton Beach Memoirs.\u201d<\/p>\n\n\n\n

No minutiae about such ads escapes Jump\u2019s analysis.<\/p>\n\n\n\n

His work is valuable to urban historians due to the fleeting nature of ads he photographed years ago. Many of the buildings on which they were painted have since been demolished.<\/p>\n\n\n\n

\u201cI\u2019m just glad I caught some of them when I did,\u201d said Jump, a Far Rockaway native who grew up in Belle Harbor, Laurelton and Howard Beach.<\/p>\n\n\n\n

Jump began pitching a book on ghost signs after a 1998 exhibit of his photos at the New-York Historical Society garnered attention from literary agents.<\/p>\n\n\n\n

Random House came close to offering a deal before a top executive shot down the project, Jump said. He eventually signed the contract for \u201cFading Ads of New York City\u201d with the History Press.<\/p>\n\n\n\n

The book provides insight into what drives Jump\u2019s seemingly obsessive quest to document ghost signs.<\/p>\n\n\n\n

When Jump was diagnosed at age 26 with AIDS, he became \u201cacutely aware of himself as a body that might disappear,\u201d anthropologist Andrew Irving wrote in the book\u2019s foreword.<\/p>\n\n\n\n

So Jump photographed ads that seemed, like himself, to be slowly fading.<\/p>\n\n\n\n

Jump, who teaches technology at a public school in Flatbush, Brooklyn, snapped many signs in the book by climbing fences and walls.<\/p>\n\n\n\n

The hardcover features a mix of fading ads across the city. Jump said he may compile another book devoted to Queens given the strong appeal of his work.<\/p>\n\n\n\n

\u201cIt hits people on many different levels,\u201d he said. \u201cIt has a broader audience than people who are just interested in New York.\u201d<\/p>\n\n\n\n

nhirshon@nydailynews.com<\/p>\n\n\n\n

Twitter.com\/nickhirshon<\/p>\n\n\n\n

Originally Published: December 26, 2011 at 2:11 PM EST<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

New book \u2018Fading Ads of New York City\u2019 chronicles ghost signs as street art By NICHOLAS HIRSHON UPDATED: January 10, 2019 at 8:00 PM EST Mr. Peanut stands, white-gloved hand on shell-covered hip, in a fading ad painted on a brick building in Ridgewood. At first glance, it seems like a wonderful remnant of a bygone era, perhaps […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[643],"tags":[],"class_list":["post-20535","post","type-post","status-publish","format-standard","hentry","category-ghost-signs-ghost-ads-other-phantoms"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-5ld","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/20535","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=20535"}],"version-history":[{"count":4,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/20535\/revisions"}],"predecessor-version":[{"id":20545,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/20535\/revisions\/20545"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=20535"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=20535"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=20535"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}