{"id":18883,"date":"2017-03-31T01:31:15","date_gmt":"2017-03-31T01:31:15","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=18883"},"modified":"2017-03-31T01:31:15","modified_gmt":"2017-03-31T01:31:15","slug":"vintage-coca-cola-ad-in-aarhus-denmark-dr-andrew-irving-plus-recent-cryptic-coca-cola-advertising-in-denmark","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2017\/03\/31\/vintage-coca-cola-ad-in-aarhus-denmark-dr-andrew-irving-plus-recent-cryptic-coca-cola-advertising-in-denmark\/","title":{"rendered":"Vintage Coca-Cola Ad in Aarhus, Denmark – Dr. Andrew Irving PLUS! Recent Cryptic Coca-Cola Advertising in Denmark"},"content":{"rendered":"

\u00a9 Dr. Andrew Irving<\/p><\/div>\n

Refreshes Them Best \u00a9 Dr. Andrew Irving<\/p><\/div>\n

Altered \u00a9 Vissevasse.dk<\/p><\/div>\n

Ad of the Day: This Coca-Cola Campaign Can Be Deciphered Only by Color-Blind People
Ishihara image is cryptic to everyone else By David Gianatasio|December 23, 2015 \u00a9 Adweek<\/p><\/div>\n

Can you connect the dots?<\/em><\/p>\n

Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could actually see the message.<\/em><\/p>\n

That’s because the copy was “hidden” in an image that looked liked blobs of greenish-brown bubbles to most viewers. (Technically, they’re called reverse Ishihara images.) Color-blind people, however, saw the word “Life” nestled within the design.<\/em><\/p>\n

“Our idea is based on the premise of engaging many by targeting the few,” explains Essencius managing partner Brian Orland. “Surprising people and getting them curious about the hidden message in the campaign has had a great impact on the engagement rate.”<\/em><\/p>\n

The images appeared in digital ads, social media, outdoor installations and at department-store sampling sessions. According to the agency, the unorthodox approach generated substantial earned media, reaching more than 17 percent of the Danish population between 10 and 60 years old.<\/em> – Adweek<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

Can you connect the dots? Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could actually see the message. That’s because the copy was “hidden” in an image that looked liked blobs of greenish-brown bubbles to most viewers. (Technically, they’re […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2762,47,349,2763,643],"tags":[],"class_list":["post-18883","post","type-post","status-publish","format-standard","hentry","category-aarhus","category-andrew-irving","category-coca-cola","category-denmark","category-ghost-signs-ghost-ads-other-phantoms"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-4Uz","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/18883","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=18883"}],"version-history":[{"count":2,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/18883\/revisions"}],"predecessor-version":[{"id":18885,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/18883\/revisions\/18885"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=18883"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=18883"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=18883"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}