{"id":10820,"date":"2012-05-09T01:36:37","date_gmt":"2012-05-09T01:36:37","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=10820"},"modified":"2013-11-16T22:46:13","modified_gmt":"2013-11-16T22:46:13","slug":"painted-ads-resurface-in-nyc-as-urban-modern-art-verena-dobnik-associated-press","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2012\/05\/09\/painted-ads-resurface-in-nyc-as-urban-modern-art-verena-dobnik-associated-press\/","title":{"rendered":"Painted ads resurface in NYC as urban &#8216;modern art&#8217; &#8211; VERENA DOBNIK, Associated Press"},"content":{"rendered":"<p><span class=\"embed-youtube\" style=\"text-align:center; display: block;\"><iframe loading=\"lazy\" class=\"youtube-player\" width=\"580\" height=\"327\" src=\"https:\/\/www.youtube.com\/embed\/dCfG5Fxpy9k?version=3&#038;rel=1&#038;showsearch=0&#038;showinfo=1&#038;iv_load_policy=1&#038;fs=1&#038;hl=en-US&#038;autohide=2&#038;wmode=transparent\" allowfullscreen=\"true\" style=\"border:0;\" sandbox=\"allow-scripts allow-same-origin allow-popups allow-presentation allow-popups-to-escape-sandbox\"><\/iframe><\/span><\/p>\n<blockquote>\n<p style=\"text-align: justify;\"><em>New York is sprinkled with barely visible old ads painted on the sides of buildings \u2014 remnants of lost eras of urban life. Now, they&#8217;re making a comeback as a nostalgic art form.<\/em><\/p>\n<div style=\"width: 528px\" class=\"wp-caption alignnone\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" alt=\"\" src=\"https:\/\/i0.wp.com\/www.fadingad.com\/blog\/guests\/bebeto_matthews-AP.png?resize=518%2C328\" width=\"518\" height=\"328\" \/><p class=\"wp-caption-text\">Photo: Bebeto Matthews \/ AP<\/p><\/div>\n<p style=\"text-align: justify;\"><em>Painters known as &#8220;walldogs&#8221; work on scaffolds, dipping brushes into a lineup of open paint cans. Then come the details, carefully brushed in gleaming color onto walls that are sometimes hundreds of years old.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;So it&#8217;s like, `Make me a bucket of soup,'&#8221; says Art Pastusak, 61, a master mentoring apprentice walldogs. &#8220;Slap it on the wall, and let&#8217;s crank.&#8221;<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Paul Lindahl co-founded the company leading the comeback, Colossal Media. He hired Pastusak to teach what he&#8217;s been doing for three decades to a younger generation.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Though computers have taken over, ad painting fascinates people, says Lindahl, who likens the craft to performance art.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;People really stop and they watch, and they want to know what&#8217;s going on, and they want to know what it is that you&#8217;re painting,&#8221; Lindahl says.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Apprentice Liam McWilliams, 23, says it&#8217;s &#8220;very exciting&#8221; to work with people who have been doing this their whole lives &#8220;through the snow, the heat, day in and day out.&#8221;<\/em><\/p>\n<p style=\"text-align: justify;\"><em>On a recent day, they made a beautiful, red-lipped woman a brunette in an ad for the social network Badoo as they stood suspended five stories above the street.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Painting ads is one method of promoting products that dates to the 1800s, when advertising murals were painted by hand on blank brick side walls.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Hand-painted wall advertising peaked in the early 1980s and faded in popularity as computers made large-scale vinyl printing possible. But &#8220;the respect for a hand-painted sign is still there,&#8221; Pastusak says.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>So it&#8217;s comeback time for a job that&#8217;s not easy.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;At the end of the day you have to be able to meet a deadline, and you have to be able to make it look like it wasn&#8217;t painted,&#8221; Lindahl says.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>Fans like Frank Jump, author of the new book &#8220;Fading Ads of New York City,&#8221; says hand-painted wall ads are close to modern art.<\/em><\/p>\n<p style=\"text-align: justify;\"><em>&#8220;The best thing about a hand-painted sign,&#8221; he says, &#8220;is it&#8217;s hand-painted.&#8221;<\/em><\/p>\n<\/blockquote>\n<p>Leave it up to me to state the obvious.<br \/>\nSee <a href=\"http:\/\/news.yahoo.com\/painted-ads-resurface-nyc-urban-modern-art-070227674.html\" target=\"_blank\">slideshow<\/a>\u00a0on Yahoo NEWS.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>New York is sprinkled with barely visible old ads painted on the sides of buildings \u2014 remnants of lost eras of urban life. Now, they&#8217;re making a comeback as a nostalgic art form. Painters known as &#8220;walldogs&#8221; work on scaffolds, dipping brushes into a lineup of open paint cans. Then come the details, carefully brushed [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2033,643,1612],"tags":[],"class_list":["post-10820","post","type-post","status-publish","format-standard","hentry","category-fading-ads-of-nyc-the-book","category-ghost-signs-ghost-ads-other-phantoms","category-wall-dogs"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-2Ow","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/10820","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=10820"}],"version-history":[{"count":1,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/10820\/revisions"}],"predecessor-version":[{"id":14241,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/10820\/revisions\/14241"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=10820"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=10820"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=10820"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}