{"id":10301,"date":"2012-03-05T15:29:50","date_gmt":"2012-03-05T15:29:50","guid":{"rendered":"https:\/\/www.fadingad.com\/fadingadblog\/?p=10301"},"modified":"2012-03-05T19:53:26","modified_gmt":"2012-03-05T19:53:26","slug":"buildings-fading-ads-come-with-lingering-tales-new-york-city-united-states-epoch-times","status":"publish","type":"post","link":"https:\/\/www.fadingad.com\/fadingadblog\/2012\/03\/05\/buildings-fading-ads-come-with-lingering-tales-new-york-city-united-states-epoch-times\/","title":{"rendered":"Buildings\u2019 Fading Ads Come With Lingering Tales | New York City | United States | Epoch Times"},"content":{"rendered":"<div style=\"width: 600px\" class=\"wp-caption alignnone\"><a href=\"http:\/\/www.theepochtimes.com\/n2\/united-states\/buildings-fading-ads-come-with-lingering-tales-199930.html\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/www.fadingad.com\/fadingadblog\/wp-content\/uploads\/2012\/03\/1330887762-2-2-590x412.jpg?resize=580%2C405&#038;ssl=1\" alt=\"A fading ad for Reckitt's Blue, a blue substance once used in laundry to tint whites slightly blue, which was seen as more white-looking than whites with a yellowish tint. The ad is on a building on Washington Avenue between Pacific and Dean streets in Brooklyn. (Frank Jump)\" width=\"580\" height=\"405\" \/><\/a><p class=\"wp-caption-text\">A fading ad for Reckitt&#39;s Blue, a blue substance once used in laundry to tint whites slightly blue, which was seen as more white-looking than whites with a yellowish tint. The ad is on a building on Washington Avenue between Pacific and Dean streets in Brooklyn. (Frank Jump)<\/p><\/div>\n<p style=\"border-style: initial; border-color: initial; border-image: initial; margin-top: 15px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #efefef; outline-width: 0px; outline-style: initial; outline-color: initial; color: #222222; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: -webkit-auto; border-width: 0px; padding: 0px;\">NEW YORK\u2014Famed photographer Walker Evans (1903\u20131975) saw the beauty in New York City\u2019s \u201cghost ads.\u201d The once brilliantly colored paintings advertising all sorts of obsolete wares\u2014like a fig and syrup children\u2019s laxative\u2014now fading into the cityscape.<\/p>\n<p style=\"border-style: initial; border-color: initial; border-image: initial; margin-top: 15px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #efefef; outline-width: 0px; outline-style: initial; outline-color: initial; color: #222222; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: -webkit-auto; border-width: 0px; padding: 0px;\">Evans shot some of the fading murals of his day, and a new generation of artists now captures the fading works, often delving into the stories behind them.<\/p>\n<p style=\"border-style: initial; border-color: initial; border-image: initial; margin-top: 15px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #efefef; outline-width: 0px; outline-style: initial; outline-color: initial; color: #222222; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: -webkit-auto; border-width: 0px; padding: 0px;\">Brooklyn photographer Frank Jump began documenting what he calls the city\u2019s \u201cfading ads\u201d after he learned in 1986 that he was HIV positive.<\/p>\n<p style=\"border-style: initial; border-color: initial; border-image: initial; margin-top: 15px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; background-image: initial; background-attachment: initial; background-origin: initial; background-clip: initial; background-color: #efefef; outline-width: 0px; outline-style: initial; outline-color: initial; color: #222222; line-height: 20px; font-family: 'Helvetica Neue', Helvetica, Arial, sans-serif; text-align: -webkit-auto; border-width: 0px; padding: 0px;\">\u201cI was documenting something that never expected to live so long, and I didn\u2019t expect to live so long,\u201d said Jump, who has compiled his work into a book titled \u201cFading Ads of New York City.\u201d &#8211; <a href=\"http:\/\/www.theepochtimes.com\/n2\/united-states\/buildings-fading-ads-come-with-lingering-tales-199930.html\" target=\"_blank\">READ MORE<\/a><\/p>\n<p>by\u00a0<strong>Tara MacIsaac<\/strong><\/p>\n<p>New York Editor<br \/>\nEditorial Department<br \/>\n<strong>The Epoch Times<\/strong><\/p>\n<p><a href=\"http:\/\/www.theepochtimes.com\/n2\/united-states\/buildings-fading-ads-come-with-lingering-tales-199930.html\">Buildings\u2019 Fading Ads Come With Lingering Tales | New York City | United States | Epoch Times<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>NEW YORK\u2014Famed photographer Walker Evans (1903\u20131975) saw the beauty in New York City\u2019s \u201cghost ads.\u201d The once brilliantly colored paintings advertising all sorts of obsolete wares\u2014like a fig and syrup children\u2019s laxative\u2014now fading into the cityscape. Evans shot some of the fading murals of his day, and a new generation of artists now captures the [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[2033],"tags":[],"class_list":["post-10301","post","type-post","status-publish","format-standard","hentry","category-fading-ads-of-nyc-the-book"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/pXBbJ-2G9","jetpack_sharing_enabled":true,"jetpack_likes_enabled":true,"jetpack-related-posts":[],"_links":{"self":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/10301","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/comments?post=10301"}],"version-history":[{"count":0,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/posts\/10301\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/media?parent=10301"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/categories?post=10301"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.fadingad.com\/fadingadblog\/wp-json\/wp\/v2\/tags?post=10301"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}