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Fletcher's Castoria – Broadway – Williamsburg, Brooklyn

Trommer's Genuine Ale – Fletcher's Castoria – Astoria, Queens

John F. Trommer’s Evergreen Brewery [Bushwick Ave at Conway Street, Brooklyn] The Brooklyn brewery was founded by John F. Trommer, who had emigrated from Germany. He settled first in Maine, then worked in Boston, and finally settled in New York City. After working in a number of breweries, he purchased the recently built plant of […]

Fletcher's Castoria – Spring Street – Soho, NYC

Weekend Feature Fade – Turkish – Fletcher's Castoria Pentimento – Dave Cook

Fletcher's Castoria – Double Feature – Weehawken, NJ

Other Fletcher’s postings See the Fletcher’s Fading Ad Campaign webpage!

Fletcher's Castoria/Kessler's Pentimento – East NY, Brooklyn 2002

© Frank H. Jump This lush pentimento near Liberty & Logan still bore the faded slogans “Children Cry for Fletcher’s Castoria” and the non-sequitur “Jesus Never Fails.”

Fletcher's Castoria – Fifth Avenue – Park Slope, Brooklyn 2007

© Frank H. Jump

1899 Film of Train Crossing Over Brooklyn Bridge – Fletcher’s Castoria Ad Clearly Seen – Library of Congress

This still was taken from a Library of Congress archival footage of a train crossing the Brooklyn Bridge into Manhattan. The Fletcher’s Castoria ad on the right is clearly seen in the beginning of the film. Steam billowing from what possibly was the Domino Sugar Refiner is an awesome sight. Click above to view Quicktime […]

Fletcher's Castoria – Chinatown, NYC – March 1997

© Frank H. Jump By far the most prolific NYC fading ad at one time. For more information about Castoria products, visit the Centaur Company website and the Fading Ad Campaign!

Fletcher's Castoria – Rediscovering Jamaica… Jamaica, Queens

© Frank H. Jump Archer Avenue off Sutphin Blvd. Fletcher’s Castoria is one of the most prolific and lasting fading ads in the NYC area. Originally formulated as a childrens’ laxative by the Centaur Company, the slogans often read – “Fletcher’s Castoria – Made Especially for Children.”