The Gulshan façade his finally fallen to reveal the Krasner sign once again.
Shifman & Bro. Mattress Company was founded in 1893 when brothers, Abraham and Samuel Shifman established a manufacturing company dedicated to superior quality bedding. Twenty-three years later, Samuel bought out his brother’s interest and changed the company’s name to Shifman Bros., Inc. when his three sons, Milton, Simon and Arthur joined the company. In 1918, the company moved to its current location at One Mott Street in Newark, NJ. Throughout the 20th century, the Shifman family was slow to adjust to changes in the industry. Consumers wanted firmer bedding, more fashionable covers and brand name recognition.
In 1985, when Mike Hammer purchased the company from Robert and Burton Shifman, grandsons of Samuel, the company had deteriorated badly. Over the next several years, Mike Hammer changed the name to Shifman Mattress Company and instituted several improvements to its manufacturing procedure. The design changes had a positive effect on consumers.
In 1994, Mike’s youngest son, Bill, joined the team and is currently the company’s president. In 2008, the company expanded its facility by 40 percent in order to enhance its manufacturing capabilities and meet the growing demand for its mattresses.
Recently, Enzo and I have been selling everything on eBay we no long use. An Apple eMac that we used at the Fading Ad Gallery is one of those things we were glad to unload. First I had to perform the painful task of extracting every meaningful piece of digital data and clear the hard drive. I came across some contact sheets of a photoshoot on Rosario’s roof I had scanned but never printed. Now to locate the originals!
On the way to visit my mom at the nursing home, we were drawn to Coney Island for some reason. Yes, I did have a craving for Nathans and that played heavily into our decision to make a detour before heading out to Manhattan Beach. When we got there we were surprised to see so many people. Apparently today was opening day! Yes, Spring is definitely here. Sorry we missed all the Cyclone drama.