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Uptown Correspondent – Iman R. Abdulfattah – Gaylord’s Discount Department Stores – Sherwin Williams Paints – Cleveland, OH

© Iman R. Abdulfattah

Bass-Hueter Paint Co. – Seattle, WA – Oscar Maurer, Pictorialist photographer

© Frank H. Jump

“Make that ‘ugly duckling bathroom’ the pride of your LITTLE GAY HOME IN THE WEST” – Sunset Magazine 1932 – CLICK FOR PDF – Ebay

Oscar Maurer (1870–1965) was a nationally recognized Pictorialist photographer based in California. His photographs appeared in Camera Work, Camera Craft, The Camera, and other photography journals. His studio in Berkeley, designed by Bernard Maybeck and built in 1907, is an architectural landmark.

Oscar Maurer was born in New York City and moved with his family to San Francisco in 1886. His uncle, the lithographer Louis Maurer, encouraged him to take up photography as an important new artistic medium. The teenaged Oscar got a box camera, set up a darkroom in the basement, and was soon selling a line of San Francisco scenes to local art stores. He studied chemistry and physics at the University of California but didn’t pursue a scientific career. Between 1891 and 1898, he worked as a salesman for Bass-Hueter Paint Company. By 1897 he had become a member of the California Camera Club. – Wikipedia

© Frank H. Jump

G. Carwich Hardware – Wallpaper & Paints – Pawn Shop – Richmond, VA

© Frank H. Jump


© Frank H. Jump

Benjamin Moore Paints – The Silver State Laundry Co – Walnut & Broadway – Denver, CO

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Founded in 1883, Benjamin Moore is based in Montvale, New Jersey. The Moore Brothers founded the company in Brooklyn, New York, with one product, “Moore’s Prepared Calsom Finish”, and only sold their paints through independent retailers. – Wikipedia

A.W. Hengeveld – Glas en Verfwaren – Huis en Decorschilder – Kadijk, Amsterdam NL

Glass & Paint Wares - House & Decor Painter © Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Dutch Boy Products – National Lead Co. – Portland, OR

© Frank H. Jump

See unmarred shots from 1996 on Portland Building Ads!

Previously posted on FAB:

Featured Fade – Duco-Dulux – DuPont – Brussels, Belgium – Kovel/Son

Bergense Steenweg/Chaussée de Mons © Kovel/Son

© Kovel/Son

© Kovel/Son

DuPont has been using Dulux enamel in automotive coatings since 1926. Dulux actually owes its existence to a flaw in its more famous cousin, Duco. This nitrocellulose lacquer first brought color to automobiles when General Motors used it in 1923. It was thick and quick drying, which pleased carmakers, but frustrating for consumers who couldn’t apply it like the oil-based paints they were used to. So DuPont researchers tried mixing synthetic alkyd resins with oil and found that the resulting enamel’s drying time was slower than Duco but faster than that of traditional oil paint. Dulux alkyd resin, named in 1926, also had a pleasing high-gloss look. By the early 1930s it won over consumers under the label Dulux “Brush” Duco.

Dulux high-gloss enamels were also used widely in the 1930s on refrigerators and washing machines, outdoor signs, gasoline service stations and pumps, and railroad cars. Once tried as an undercoating for Duco auto paint, Dulux also found a niche as a low-cost alternative to Duco auto finishes. In 1954 some automobile manufacturers chose an improved Dulux alkyd enamel over Duco, and over DuPont’s new water-based Lucite® acrylic lacquer. However, Lucite® soon pulled ahead in household sales, and after DuPont developed a new acrylic polymer in 1957, Lucite® also outshone Dulux in the appliance and industrial markets. DuPont sold its consumer paint business in 1983. – DuPont dot com

Featured Fade – F. Weber – Manufacturers of Artists Colors – Philadephia, PA – Triborough

Supplies for Architects Draughting - Blueprints - Flickr Photostream © Triborough

Multi-Use Enamel Paint – Give Your Home The Magic Touch – Nanton, AB Canada – Kevin Millar

© Kevin Millar

Featured Fading Ad Artist: John Baeder – Vita-Var Paints – Fischer & Kaufman Housewares – Standard Gasoline – West Orange, NJ

Main Street - West Orange, NJ - July 2010 © Vincenzo Aiosa

Collage by Frank H. Jump - CLICK FOR LARGER PDF

Vita-Var logo - Trademark info @ Trademarkia

On Monday, August 02, 1976, a U.S. federal trademark registration was filed for VITA-VAR. This trademark is owned by ELT, Inc., BALTIMORE , 21230 . The USPTO has given the VITA-VAR trademark serial number of 73095244. The current federal status of this trademark filing is EXPIRED on 12/9/1997 – Trademarkia

Vita Var Paints Tin Flange Sign - Proxibid

Artist: John Baeder - Title: Vita Var Paints, Delaware, N.J. Work Date: 1980 Medium: watercolor on paper - Image courtest of the artist © John Baeder 1986

John Baeder is one of the best known of the Photorealists. His popular paintings and prints of roadside diners so capture the pulse of America that his images have entered the secondary market as reproductions on posters, calendars, and postcards (here the energy comes full circle, as old postcards were an important source of inspiration for the paintings). – Virginia Bonito

SIGN LANGUAGE, Street Signs as Folk Art”, Abrams, 1996 – John Baeder – Amazon Books