Optical Journal Building – Optical Journal & Review – Carl Zeiss Print Ad – 11 John Street & Broadway, NYC
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- Previously posted on FAB: Grosset & Dunlap Publishers – West 26th Street & Tenth Avenue – Feb. 5, 2008/
The Hotel Narragansett opened ca. 1902 at this location on Broadway between 93rd and 94th Streets. 1913-14 advertisements in the New York Herald referred to the Hotel as the Bonta-Narragansett (Arthur Knox Bonta, 1861?-1919, proprietor): “Handsomely Furnished Suites of One or More Rooms, with Bath.” – Walter Grutchfield
In explaining a layered fading ad, I’ve always used the term pentimento, a painterly term that describes evidence of a previous work on a canvas seen through an existing upper layer. Viewing these works under varied wavelengths of light, like ultraviolet, infrared and even X-ray scanning, can aid scientists in deciphering both palimpsests and pentimenti. The use of the word pentimento in “street and photography” has also been cited on the Internet as a term “used in a modern sense to describe the appearance of the sides of buildings with painted advertising.” Often when newer ads are painted over older ads, “the paint wears away to reveal the older layers.” Examples of this can be seen in the work I did in the Netherlands in 1998 while photographing fading ads in Amsterdam¹. – From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump