© Nick Hirshon
Nick Hirshon
Lutheran Book Concern – Church & Sunday School Supplies – German-English Bibles – Columbus, OH – Midwest Correspondent, Nick Hirshon
57 East Main Street © Nick Hirshon
1881: Lutheran Book Concern (Ohio Synod) and the Wartburg Press (Iowa Synod) are established. Both merge into the American Lutheran Church in 1930. Lutheran Book Concern was located in Columbus, Ohio, and Wartburg Press in Chicago and later in Waverly, Iowa. – Ausburg Fortress
Evangelical Lutheran hymnal : with music (1908) – Princeton Theological Seminary Internet Archive – CLICK FOR LINK
Echo Spring Kentucky Straight Bourbon – Columbus, OH – Midwest Correspondent, Nick Hirshon
West Rich Street & South High Street © Nick Hirshon
Whiskey Wikia dot com – CLICK FOR LINK
Heaven Hill was founded by several investors shortly after the repeal of Prohibition in 1935 [1934 according to the Heaven Hill website], including a prominent distiller, Joseph L. Beam, and a member of the Shapira family. As the company developed, the five brothers of the Shapira family bought out the other investors. Joe Beam remained as Master Distiller, along with his youngest son, Harry. Descendants of the Shapira brothers own and run the company to this day. – Wikipedia
Heaven Hill Distillery Website – CLICK FOR LINK
Luster, Fought & Co – Pharmaceutical Merchandisers – Athens, OH – Midwest Correspondent, Nick Hirshon
Ohio University campus, on Factory Street just off West Union Street. © Nick Hirshon
The Athena – Ohio University Yearbook 1931 – Athens OH – Ohio University Libraries – CLICK FOR PDF
Advertisement in The Athena (1931) page 323 – Ohio University Libraries
NY Central Lines Industrial Directory & Shippers Guide © Google Books – CLICK FOR LINK
National Institute of Health Archives – CLICK FOR PDF
Here is an example of how the establishment of the FDA impacted the “snake oils” industry.
For full record of lawsuit CLICK HERE
Featured Fade – Sterling National Bank – Fading Ad Underneath – Nick Hirshon
Queens Blvd & 71st © Nick Hirshon
I’m learning from you to snap these signs during their potentially brief time of exposure. Crews recently tore down a row of small businesses along Queens Boulevard between 71st Road and 71st Drive. They exposed the blue ad on the bottom of the photograph. Looks like there’s something beneath it, too, but I couldn’t see it from the street. – Nick Hirshon
Fence-Hopping Blogger Chronicles Fading ‘Ghost Signs’ Across New York City
January 26, 2012 1:24pm | By Nick Hirshon, DNAinfo Reporter/Producer
Teacher Frank Jump, who profiles “ghost signs” on his blog, will sign copies of his new book on Thursday night at the Queens Historical Society in Flushing. (Frank Jump)
FLUSHING — Frank Jump has hopped fences, begged his way into strangers’ apartments and even trespassed in pursuit of his art.
Jump, who teaches technology to second – fifth graders at Public School 119 in Brooklyn, has long photographed fading ads on brick buildings across the city, known to aficionados as “ghost signs.” His exploits, chronicled on his blog and recently compiled into a book, have led him to restricted areas and garnered weird looks, but his drive to document an overlooked element of Big Apple art has always guided him through.
“I never really worry, I never think,” Jump said. “I really felt like I was some guerrilla tactic photographer where I had to do these things stealth. Get in, get out.”
Jump will present a 120-image presentation of his fading ad photos Thursday at 6:30 p.m. at the Queens Historical Society, taking visitors on a virtual tour of the fleeting historic treasures across New York City.
Snapping the images is something of a cathartic process for Jump, who began photographing the ads when he was 26 years old, after being diagnosed with HIV. Now 51 and healthy, Jump still feels a lasting connection to the signs that he felt drawn to initially because he thought that they were, like him, fading away.
The lecture will mark a sort of homecoming for Jump, who lives in Flatbush but has deep Queens roots. He was born in Far Rockaway and grew up in Belle Harbor, Laurelton and Howard Beach.
Jump said he gets requests to tag along on his adventures from the unlikeliest of places.
In the summer of 1997, Jump was at a family function when he noticed that his husband’s niece, who was visiting from Italy, seemed bored.
Jump said she asked to go with him as he tracked down the ghost signs in the adventurous fashion she had heard so much about.
He took her to Jamaica Avenue in Woodhaven, an area he suspected had ghost signs but had never fully inspected. Sure enough, he spotted what appeared to be a fading ad beyond a plywood fence of a construction site. The fence was padlocked, but he smashed the wood and entered, and found an ad for a local business named M. Rappoport’s Music Store that was revealed after an adjacent building had been knocked down.
“It just seemed like I was being filmed, like it was a reality TV show,” he said, adding that the adventure was so smooth, his husband’s niece thought it was a setup.
Marisa Berman, the historical society’s executive director, said she has already fielded numerous phone calls inquiring about Jump’s lecture. She said the fading ads appeal to people in almost every neighborhood since they pass them so often.
“It’s something you may have noticed but not something you would have absorbed,” she said.
Jump said that while many New Yorkers don’t appreciate the ads, they would miss them if they were painted over or destroyed.
“If it was missing from the landscape, it’d be like going to the Grand Canyon and it’s filled in,” Jump said.
New book ‘Fading Ads of New York City’ chronicles ghost signs as street art – NY Daily News
New York
New book ‘Fading Ads of New York City’ chronicles ghost signs as street art
Author/photographer Frank Jump captures long-faded advertisements painted on building facades decades ago
Monday, December 26 2011, 2:11 PM
Pearl Gabel for New York Daily News
Author Frank Jump in front of one of the “ghost signs” on Archer Ave. in Jamaica, Queens that he writes about in his new book, “Fading Ads of New York City.”
Mr. Peanut stands, white-gloved hand on shell-covered hip, in a fading ad painted on a brick building in Ridgewood.
At first glance, it seems like a wonderful remnant of a bygone era, perhaps from the 1930s, sure to stoke nostalgia among straphangers at the nearby Seneca Ave. subway station.
Frank Jump knows better.
The Queens-raised shutterbug, whose photos form the new book “Fading Ads of New York City,” is adept at tracking so-called “ghost signs” — and spotting the fakes.
Jump, who will sign his tome at the Queens Historical Society in Flushing on Jan. 26, pointed out a few problems with the Planters sign.
First, it faces the rising sun but still seems remarkably colorful. And Mr. Peanut doesn’t look as lanky as in other early Planters ads.
Conclusion: The ad probably dates back only to the 1980s, when it was created, some believe, for the movie “Brighton Beach Memoirs.”
No minutiae about such ads escapes Jump’s analysis.
His work is valuable to urban historians due to the fleeting nature of ads he photographed years ago. Many of the buildings on which they were painted have since been demolished.
“I’m just glad I caught some of them when I did,” said Jump, a Far Rockaway native who grew up in Belle Harbor, Laurelton and Howard Beach.
Jump began pitching a book on ghost signs after a 1998 exhibit of his photos at the New-York Historical Society garnered attention from literary agents.
Random House came close to offering a deal before a top executive shot down the project, Jump said. He eventually signed the contract for “Fading Ads of New York City” with the History Press.
The book provides insight into what drives Jump’s seemingly obsessive quest to document ghost signs.
When Jump was diagnosed at age 26 with AIDS, he became “acutely aware of himself as a body that might disappear,” anthropologist Andrew Irving wrote in the book’s foreword.
So Jump photographed ads that seemed, like himself, to be slowly fading.
Jump, who teaches technology at a public school in Flatbush, Brooklyn, snapped many signs in the book by climbing fences and walls.
The hardcover features a mix of fading ads across the city. Jump said he may compile another book devoted to Queens given the strong appeal of his work.
“It hits people on many different levels,” he said. “It has a broader audience than people who are just interested in New York.”
nhirshon@nydailynews.com
Twitter.com/nickhirshon
