Fading Ad Blog Rotating Header Image

Ghost signs, ghost ads & other phantoms

H.J. Stoll & Sons Inc. – Feeds & Concentrates – Montgomery Brothers – Portland, OR – Pacific NW Correspondent – Howie Schechter

© Howie Schechter

The building pictured is located on NW Marshall. “H. J. STOLL & SONS was formed on 1938-01-17 in Oregon by ROBERT F STOLL located at 2320 SE GRAND AVE, PORTLAND, OR, 97214. It is no longer active.” – Business Profiles dot com

© Howie Schechter

Farm Scene – Oregon Feed & Grain Association

H.J. Stoll is a Honorary Lifetime Member of the Oregon Feed & Grain Association.

Back of building – © Howie Schechter

Moe Levy & Sons – Mens Clothes – Ridgewood, Queens

© Vincenzo Aiosa


Berenice Abbott (1898-1991) – October 25, 1935 – Museum of the City of NY (CLICK FOR LINK)

Walker Evans (American, 1903–1975) – Untitled, (Moe Levy & Son, N.Y.), ca. 1934–1938 – Robert Mann Gallery

Mussolini in Monta – Echoes of Fascism in Italia – Willemieke Molenaar

Monta – Via Maccalle

© Willemieke Molenaar

© Willemieke Molenaar

Hi Frankele,

My friend Willemieke Molenaar showed me these photos she took last summer while on vacation in Piemonte. They were taken in Monta, South East of Torino….The fading ad is a portrait of Benito himself, still there from WW-II times. If you look carefully you can see bullet holes in the wall. Supposedly the portrait is regularly being shot at, I guess to show how people feel about it. Curious what you think about it!


Gaia [Son, Lowlands Correspondent]

Lingotto, Torino – Via Nizza

Mussolini Quote in Torino Italy - © Frank H. Jump

© Frank H. Jump

Mussolini Quote in Torino Italy - © Frank H. Jump

© Frank H. Jump


La Patria non si nega ma si conquista – Mussolini A. XIV
Don’t deny your country but conquer it (or conquer for it)

Lazarus im Schnee – Backyard Scarecrow’s Ode to Spring

Lazarus M. Snow © Frank H. Jump

Mag da draußen Schnee sich türmen,
Mag es hageln, mag es stürmen,
Klirrend an mein Fenster schlagen,
Nimmer will ich mich beklagen!
Denn ich trage in der Brust
Liebchens Bild und Frühlingslust.

Let snow on itself be piled,
Let the howling storm rage wild,
Beating o’er the window-pane,
Never more will I complain,
For within my heart bide warm
Spring-tide joy and sweetheart’s form.
(Translation attributed to Emma Lazarus – with some tweaks by me)

Heinrich Heine (1797 – 1856)

Mortal, sneer not at the devil;
Life’s a short and narrow way,
And perdition everlasting
Is no error of the day.

Mortal, pay thy debts precisely,
Life’s a long and weary way;
And to-morrow thou must borrow,
As thou borrow’dst yesterday.

Emma Lazarus (1849 – 1887)

DeRobertis, Richard Yee’s – What’s Next? SAVE NYC

When I read about DeRobertis closing in Jeremiah’s Vanishing NY in November of last year, I somehow was not surprised. Not because I’m a jinx and I took pics of the interior in May of that year, although – I wouldn’t recommend you letting me take pics of your new home, your wedding or newborn. It’s not because I’ve lived this never-ending Twilight Zone episode of loss in my life that I have seemed to conveniently document through photography – it’s just inevitable.

May 2014 © Frank H. Jump

May 2014 © Frank H. Jump

May 2014 © Frank H. Jump

May 2014 © Frank H. Jump

May 2014 © Frank H. Jump

I frequently pass Richard Yee’s ghost that still lays fallow on Avenue U and think when will this be replaced by at best, a local grocer and at worst, another Rite-Aid. We can use another good Chinese restaurant but that would be wishful thinking.

© Frank H. Jump

And in light of the many closings of businesses that seem to be staples and undying institutions, you have to ask yourself- “What is next?”

© Frank H. Jump

© Frank H. Jump

Frank Jump in front of my friend David’s Rebel Rebel Records on Bleecker Street in Greenwich Village. © Frank H. Jump

Many stores we frequent in Queens like Rudy’s Cafe in Ridgewood – and in Brooklyn like Three Guys on 65th Street where we buy our fresh produce – are small businesses whose doors remain open because faithful neighborhood consumers keep them alive. If you like a business in your neighborhood and want them to remain there, shop there. That’s why we buy all of our milk and ice-cream and pastries at Lords Bakery at Flatbush Junction, because I don’t want to see them have to close their doors. With the rising rents and pressure from mega-stores popping up almost everywhere and never-ending changing trends – the fate of the small business almost seems inevitable. Even in places that don’t seem to be in flux.


It is time to take action and to demand action from our city government. Save New York! Join the Save New York Facebook page to start organizing with other New Yorkers today. Use the hashtag #‎SaveNYC when you tweet.

Thank you,
Jeremiah Moss
Vanishing New York

County Line Barbeque in Austin on the Lake Neon – Austin, TX – Jordan Jacobs

© Jordon Jacobs

© Jordon Jacobs

© Jordon Jacobs

© Jordon Jacobs

Mobiloil & Dunlop Tyres from Down Under – Brunswick East, Melbourne, OZ – Gabriele Rigato & John Hunter, Lost Melbourne

Lost Melbourne Facebook Group © Gabriele Rigato

Since I started photographing signs in 1983, I have been impressed that no one ever put graffiti on any of the signs regardless of whether they were on existing buildings, construction sites or demolition areas. The most I had seen was four chalk marks someone had drawn in the ring of a letter “O” to make a face out of it. The graffiti drawn on the Dunlop sign is a very recent exception. The Mobiloil sign is untouched. – John Hunter

Old Sign Writing – March 2, 2015 © John Hunter

Lee’s Save The Baby – More Misbranded Nostrums from Our Not-So-Distant Past


I stayed home from work today with a cough and low-grade fever. I called my dad and he remembered when he was young his mom would run to the cabinet for Lee’s Save the Baby. So I was intrigued by his story and decided to investigate this brand. From entries in the 1962 The Medical Messiahs: A Social History of Medical Quackery in 20th Century America to medical journals as early as 1918, it is evident how a Federal agency was developed for the protection of the public from cure all brands like Lee’s Save The Baby.

The Pennsylvania Medical Journal, Volume 22 – December 1918

Etsy cropped

The Inside Story of Medicines: A Symposium – edited by Gregory Higby, Elaine Condouris Stroud – 1997

Old Fulton History – Tom Trysnicki


Yet even as late as 1973, nostalgia for a product wins over efficacy.

Old Fulton History – Tom Trysnicki – Troy NY Times Record – January, 1973

Lee’s Save The Baby was a regional New York State brand that gained popularity as far a Massachusetts. Looking at the ingredients, how much different is it from let’s say a Tiger Balm or Vicks Vaporub except the substitute for lard with petroleum.

85th Anniversary of the Dandi March – March 12, 1930 – Gandhi & The Salt Satyagraha

Gandhi’s SALT MARCH – India 2005 Mini Sheet – 75 Anniversary of Dandi March (Salt March)

The Salt March, which took place from March to April 1930 in India, was an act of civil disobedience led by Mohandas Gandhi (1869-1948) to protest British rule in India. During the march, thousands of Indians followed Gandhi from his religious retreat near Ahmedabad to the Arabian Sea coast, a distance of some 240 miles. The march resulted in the arrest of nearly 60,000 people, including Gandhi himself. India finally was granted its independence in 1947.

Britain’s Salt Acts prohibited Indians from collecting or selling salt, a staple in the Indian diet. Citizens were forced to buy the vital mineral from the British, who, in addition to exercising a monopoly over the manufacture and sale of salt, also exerted a heavy salt tax. Although India’s poor suffered most under the tax, Indians required salt. Defying the Salt Acts, Mohandas Gandhi reasoned, would be an ingeniously simple way for many Indians to break a British law nonviolently. (British rule of India began in 1858. After living for two decades in South Africa, where he fought for the civil rights of Indians residing there, Gandhi returned to his native country in 1915 and soon began working for India’s independence.) Gandhi declared resistance to British salt policies to be the unifying theme for his new campaign of “satyagraha,” or mass civil disobedience. – The History Channel [www.history.com/topics/salt-march]

The Salt March Monument, New Delhi, India – CLICK FOR LARGER IMAGE

The Congress Seva Dal will celebrate the 85th anniversary of Dandi Yatra on March 12 by organising a yatra in Baroda. The Congress Seva Dal today said the yatra will start from Sardar Vallabhai Patel’s statue in the city and culminate at Mahatma Gandhi’s statue at Gandhinagar Guru hall. All India Congress Seva Dal secretary Pratap Narayan Mishra and Gujarat Congress Seva Dal chief Mangal Singh Solanki and a large number of activists will take part in the event. Father of the Nation Mahatama Gandhi in 1930 had led the Dandi March or Salt March from Sabarmati Ashram to the coastal village of Dandi. [news.webindia123.com/news/articles/India/20140310/2354790.html] – WEDNESDAY, MARCH 11, 2015 – Web India 123

P.J. Mulder & zoon – Boek en Steendrukkerij (1872 – 1951) – Book Publishing & Lithography – Leiden, NL – Gaia Son, Lowlands Correspondence

Steen en boek drukkerij – Drukkerij Mulder – Stone & Book publishing – Miller Publishing © Gaia Son

The iconic windmill in the Dutch landscape is equally ubiquitous in literature and graphic representations. Here in this painted advert, it is used as a reference as to what the windmill can do, other than pumping water out to the sea, but milling grain. Mulder in Dutch is Miller and the windmill is a miller’s most prized tool- but the stone is the printer’s most prized tool – a smooth limestone surface used in lithographic printing, which was developed in the Kingdom of Bavaria in 1796 by German author and actor Alois Senefelder.

© Gaia Son

Jaarboekje voor geschiedenis en oudheidkunde van Leiden en Rijnland. Tevens orgaan van de vereeniging Oud Leiden 1940 – Yearbook for the history and archeology of Leiden and Rhineland. Also the document of the Union of Old Leiden 1940 – P.J. Mulder & Zoon

Taken from the above historical publication printed by P.J. Mulder & Son, This is the Coat of Arms & Motto of Leiden: Haec Libertatis Ergo – Omwille van de vrijheid – For the sake of freedom – which refers to the time of the Dutch resistance against the Spaniards in the sixteenth century, given the time of this printing in 1940 during the German Occupation, its meaning resounded.

Haec Libertatis Ergo Geocoin Antique Silver – Geocaching Coin – CLICK FOR LARGER IMAGE

© Gaia Son

Peddling of print works on the public street – Het venten van drukwerk op de openbare straat – (Leiden – P.J. Mulder en Zoon, 1895)

© Gaia Son

Title page from Het Venten van drukwerk op de openbare straat by J.J. van Riemsdijk Kreenen

© Gaia Son

P.J. Mulder & zoon, Boek en Steendrukkerij Breestraat 70  (1872 – 1951)

Photo taken on March 12, 2007 www.ipernity.com/doc/288839/16965727 © Michiel 2005

Other samples of printed materials by Mulder:

Board game manufactured by the Dutch Savings Band – www.hongs.nl/index.asp?u=Mulder%20Leyden&vi=li