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Ghost signs, ghost ads & other phantoms

Bickford’s Under The Visitor Center

From Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Cooped Up? Cropped – Bickford’s (April 1997) © Frank H. Jump

© Frank H. Jump

Cooped up? Feeling low? Enjoy A Movie Today. 42nd Street. The World’s Greatest Movie Center.

And underneath you can see “Bickford’s.”

Little nifties from the fifties,
Innocent and sweet.
Sexy ladies from the eighties,
Who are indiscrete oh!
—Al Dubin, “42nd Street”

The former Selwyn Office Building was scheduled to be demolished in the spring of 1998. It was being used as a visitors’ center until it suddenly collapsed on December 30, 1997. – Fading Ads of NYC, 2011

On the storefront before this fading ad is a Bickford’s sign. The shot of this fading ad was taken just a few months before the building (which served as the Times Square Visitors Center) collapsed from a water leak that December.

Fading Ad Campaign: The Chrome Age – and the future of the Fading Ad Blog

prototype book cover prior to 2011 History Press publication © Frank H. Jump

This was the first design I worked on before getting the publishing deal with the History Press, now bought by Arcadia Press. For the first nine years of the Fading Ad Blog, I posted obsessively daily and enjoyed a large following of over 500 visitors a day. The past year has been a rough one personally and I have posted more sporadically. I am also contemplating the future of blogging in general.

As this year draws to an end, I am self-reflective and open to suggestions from my audience and collaborators. The social media explosion has certainly impacted blogging and I have enjoyed my forays into Instagram and Twitter. But where do we go from here in an era of uncertainty where the Internet is about to undergo an overhaul by service providers with the end of Net Neutrality. So please feel free to express your opinions about the future of blogging, this blog and how you would like to see this project transform in the coming year. Thank you for all of your support and contributions from all of my guest featured contributors and followers. Happy New Year and keep looking up!

Sincerely yours,
Frank H. Jump

Flatbush Junction Gothic – Painted by John Hyland

Painted by John Hyland from a photo by Matteo Brogi

Previously posted on FAB © Matteo Brogi

Featured Fade – Middoughs’ – The Boys Shop – The Men’s Shop – Long Beach, CA – Jesse Levy

© Jesse Levy

Things I see:

Sawyer’s School of Business
All Commercial Headshots
World’s Finest Dance Instruction

Thanks Jesse!

Donald, You Are Next – West 23rd Street – Instagram

Instagram © Frank H. Jump

Featured Fade – Picture Framing Ghost Uncovered – Quick Lunch – Flatbush & Fifth Avenues – Josh Sucher


© Josh Sucher


© Josh Sucher (cropped – grayscale)


© Josh Sucher – cropped


© Josh Sucher

@joshsucher tweeted these images this weekend and tagged me. Thanks for the fades! joshsucher.com

Bob Pins Posting – Ten Years Ago on the Fading Ad Blog

March 1997 Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Bob Pins & JS Blank & Co. Men's Neckwear - East 30th Street & Fifth Avenue

Bob Pins & JS Blank & Co. Men's Neckwear - East 30th Street & Fifth Avenue
© Frank H. Jump

Bob Pins Fresco has held up pretty good in the last ten years (twenty). Luck of a northern exposure.

Neumann Leathers – Hoboken, NJ – Estelle Saltiel

© Estelle Saltiel

© Estelle Saltiel

The old Neumann Leathers factory will be preserved and rehabilitated, creating a mix-used site that includes residential and retail components and new public space, according to Hoboken’s new draft plan for the historic site released Monday.

– By Laura Herzog – NJ.com – October 20, 2015

Derelict Rockway Park Bus Shelter – Rockaway Beach, NYC

© Frank H. Jump


© Frank H. Jump

Landeweer Auto Showroom & Workplace – Then & Now- Utrecht, NL – Gaia Son

© Gaia Son

circa 1936

© Gaia Son

© Gaia Son

circa 1915

circa 1908

Landeweer Workplace circa 1908


Landeweer Showroom circa 1920

Article detailing automobile accident involving the owner Klaas Landweer and his companion who ran into a tree with their 16 cylinder Cadillac. “In 1932 Klaas Landeweer driving a nearly new V16 Cadillac with a speed of about 120 km / h against a tree. Klaas Landeweer and his partner, the balloonist Delia Mouton, were taking several bone fractures. The Cadillac, which had a value of 20,000 guilders, caught fire and was completely destroyed.” Conam Auto History website [http://www.conam.info/historie/auto-importeurs-in-nederland/auto-importeurs-in-nederland-beschrijvingen2/2254-klaas-landeweer-utrecht]