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Featured Fade

Another Great J. Michaels Furniture Store Revisited – Downtown Brooklyn – Featured Fade – Vlad Iorsh

© Vlad Iorsh

Previously featured on FAB – June 24, 2014

Featured Fade: Chew Virgin Leaf Tobacco Ad – Blood Tonic Pentimento – Fulton Street – Bed-Stuy, Brooklyn – Vlad Iorsh

© Vlad Iorsh

Virgin Leaf tobacco was a trademarked chewing tobacco marketed by McAlpin & Co. Since I have never seen their past ads as claiming to be “for the blood,” I am assuming this is a pentimento – two or more ads superimposed upon one another – of the Virgin Leaf ad with a blood tonic. Would love to climb that fence and get a straight on shot of this right after it rains.

American Specialty & Import Co – General Electric Refrigerators Revisited – Savannah Waterfront, GA – Featured Fade, Mike Harris

© Mike Harris

The National Safety Bank & Trust Co. – Midtown, NYC – Featured Fade, Bart A. Carlucci

© Bart A. Carlucci

© Bart A. Carlucci

I bought your “Fading Ads of NYC” book last week and it’s awesome. Some of those pictures are incredible! Keep up the good work. With the city changing so rapidly, a lot of this rich history is being lost and it’s excellent to have someone preserving it while it’s still possible to do so. 

Like yourself, I also have an interest in fading ads and while on my way back from lunch today I passed by this ad on the side of a building on 37th St, between Broadway and 6th Ave. They just knocked down a building next to the one where this ad was painted so it may have been covered for years; I have never seen it there previously. The National Safety Bank & Trust Company of New York opened in 1928 and stopped printing money in 1935. - Bart A. Carlucci

The National Safety Bank And Trust Company Of New York in New York printed $1,505,370 dollars worth of national currency. Over $1,000,000 face value is a lot of money. However, some types and denominations of currency from this bank could still be rare. This national bank opened in 1928 and stopped printing money in 1935. – Antique Money dot com

Tip Top Cereal Co Revisited: Behind Pump & Ice – Cleveland, OH – Featured Fade, Joshua Kudlaty

CLICK FOR LARGER IMAGE © Joshua Kudlaty

Several years ago, you posted a picture of my father’s “shop” Pump and Ice Machine, Inc, in Cleveland Ohio. My son Joshua Kudlaty drove by there Sunday [as they] were headed to a Cleveland Indians game, and decided to stop by and see “Grandpa’s shop.” Property is now out of the family, and it looks like may be headed for the wrecking ball. sigh. Yes, fading.  Place is now abandoned. Sigh. But he got this picture -the back view. I thought you might like to see it. – Kathi Waite

Previously posted on FAB

Carton Service – Portland, OR – Featured Fade, Noah Pardo

© Noah Pardo

Gold Medal Flour – Alhambra Theatre – Middletown, NY – Featured Fade, David Silver

Back of Alhambra Theatre – 94 North Street – Middletown, NY © David Silver

Heintzman Pianos – Quebec City, CA – Featured Fade, Christina Wilkinson

© Christina Wilkinson

It’s in the old city, on Rue St. Stanislas at the corner of Rue St. Jean. You can see it in Google Maps. – Christina Wilkinson

Featured Fade – Sterling Looseleaf & Blank Books – F.L. Russell Corp – Saugerties, NY – Wendy Diaz McCarthy

F.L. Russell building on Russell St. and Partition St. © Wendy Diaz McCarthy

On Friday, April 07, 1950, a U.S. federal trademark registration was filed for STERLING by F. L. Russell Corporation, SAUGERTIES. The USPTO has given the STERLING trademark serial number of 71595418. The current federal status of this trademark filing is EXPIRED since 1992. – Trademarkia

The description provided to the USPTO for STERLING is TABLETS, BLANK BOOKS, MEMORANDUM BOOKS, NOTE BOOKS, ACCOUNT BOOKS, AND LOOSE LEAF BOOKS. CLICK FOR LINK

Featured Fade: Coca-Cola – Cheyenne, WY – Wendy Baker

15th Street and Carey Avenue © Wendy Baker

© Wendy Baker