Back in December of 2013, Jeremiah’s Vanishing New York did a posting on the “upscale florist shop” Doro’s Annex, which after 33 years in business finally shut its doors on 9th Avenue and West 21st Street. Yesterday, an Instagram buddy of mine, Michael Glicksman posted the image above and at my request sent me the image below to be featured on FAB.
Now, if I were opening the Swedish café Michael believes will be at this location, I would have solved my sign problem immediately and would repurpose this old relic. In places like the Netherlands, it would be the law. Patrimony is a strong national and municipal heritage & preservation movement all across the Netherlands. My great grandmother’s Florist sign apparently will be added to the building she lived and worked from for over fifty years during and after the German occupation. Ironically, a wonderful German woman by the name of Monika Thé occupied this space for the next fifty years after my great grandmother, Gatske de Jong died of tuberculosis and was kind enough to let my mother and myself in three years ago on Easter Sunday where she entertained us all afternoon with delicious tea and cookies.
Featured Fade – Fireproof Warehouse – Day & Meyer, Murray & Young Corp – Portovault – Steel Vault Storage – Second Avenue & East 61st Street, NYC – Asaf Ben-Gai
Day & Meyer, packing, shipping and storage, was formed around 1894 by Herbert W. Day (1867-?) and Gustave E. Meyer (1862?-?). They were located downtown on 5th Ave (around 27th St.) and on W. 31st St. until around 1906. They relocated to 341 4th Ave. (southeast corner of 25th St.) in 1906 and then moved uptown to 305 E. 61st St. in 1920. And it was around this time that they merged with Murray & Young, movers, to form the present company. Murray & Young were Thomas F. Murray (1887-?) and Chester Forrest Young (1884-1976). – W. Grutchfield – FOR MORE SEE WALTER GRUTCHFIELD
In & Around Longacre Square – Sauerbraten – Unknown Restaurant – Longacre Hotel – Marie Anne O’Donnell
Also see Jeremiah’s Vanishing NY:
Featured Fade: Chew Virgin Leaf Tobacco Ad – Blood Tonic Pentimento – Fulton Street – Bed-Stuy, Brooklyn – Vlad Iorsh
Virgin Leaf tobacco was a trademarked chewing tobacco marketed by McAlpin & Co. Since I have never seen their past ads as claiming to be “for the blood,” I am assuming this is a pentimento – two or more ads superimposed upon one another – of the Virgin Leaf ad with a blood tonic. Would love to climb that fence and get a straight on shot of this right after it rains.
I bought your “Fading Ads of NYC” book last week and it’s awesome. Some of those pictures are incredible! Keep up the good work. With the city changing so rapidly, a lot of this rich history is being lost and it’s excellent to have someone preserving it while it’s still possible to do so.
Like yourself, I also have an interest in fading ads and while on my way back from lunch today I passed by this ad on the side of a building on 37th St, between Broadway and 6th Ave. They just knocked down a building next to the one where this ad was painted so it may have been covered for years; I have never seen it there previously. The National Safety Bank & Trust Company of New York opened in 1928 and stopped printing money in 1935. – Bart A. Carlucci
The National Safety Bank And Trust Company Of New York in New York printed $1,505,370 dollars worth of national currency. Over $1,000,000 face value is a lot of money. However, some types and denominations of currency from this bank could still be rare. This national bank opened in 1928 and stopped printing money in 1935. – Antique Money dot com