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Featured Fade

Featured Fade – John Wilson – Sporting Goods – Iowa City, IA – Carolyn Grifel

© Carolyn Grifel

© Carolyn Grifel

Featured Fade – Peoples Exchange – Gen. Mdse. – Escalante, UT – L. Sessions

Found on Panoramio – © L. Sessions

Tomahawk Service Station – Garage – Mountainair, NM – Featured Fade – Jay Warren

© Jay Warren

Cigars, Cigarettes, Candy – Coin Rest Room – Clean Dry Cleaning – Featured Fade – Rouses Point, NY – Andrea Newmark

© Andrew Newmark

© Andrea Newmark

Drugs – Spring Lake, NJ – Featured Fade, Kathleen Snow

© Kathleen Snow

Bull Durham – Carriages, Wagons, Farm Inplements [sic] – Thos. Cusack ad – Grand Island, NE – Featured Fade, Jerry Heidelk


This happened to be on the inside of a building we are renovating in Grand Island NE – Jerry Heidelk

Fading Ad Spotting on the Highline by Estelle Saltiel – Starring Noah Pardo & Adina Jick (& Burnham’s Beef Wine Chowder)

© Estelle Saltiel

Look Ma! A fading ad! Quick take our picture with it!

© Estelle Saltiel

Burnham’s Beef Wine Chowder

© Estelle Saltiel

Let’s send it to Uncle Frank!

Burnham’s in New York began as E. S. Burnham Co. Manufacturers Grocers’ Specialties at 120 Gansevoort St. around 1894, and moved to 53-61 Gansevoort in 1897. They were located here until 1929. Their products were groceries, produce, and druggist sundries. Apparently the sundries included medicinal tonics and extracts, as well as clam bouillon. – Walter Grutchfield

Owl Cigars – Now 5 CTS. – Wm. Crichton – Groceries – Teas, Coffee, Spices – Johnstown, PA – Featured Fade, Eric Brown

© Eric Brown

© Eric Brown

© Eric Brown

© Eric Brown

Black Cat Cigarettes, Dingley Place EC1, Clerkenwell, London – UK – Featured Fade, Dionysis Livanis

© Dionysis Livanis

Black Cat Cigarettes was first introduced to the English market in 1904 by Carreras Ltd , the company of a London-based Spanish nobleman, which was by then well-established in the tobacco market. Carreras built the art deco Greater London House in Mornington Crescent as a factory in 1926, and Black Cat was one of the first machine manufactured cigarette brands in the UK. The cat itself owes its origins to a real black cat that used to reside in Don Jose Carreras Ferrer’s Wardour Street shop. – Ghost Signs: London’s fading Spectacle of History – Sam Roberts and Sebastian Groes – Literary London Journal

Sozodont Toothpaste – Cleans Teeth Clean – Madison Avenue – Grand Central Station, NYC – Featured Fade, Jerry Reichelscheimer

Cleans Teeth Clean – Our Only Claim © Jerry Reichelscheimer

Sozodont Oral Hygiene -1896A Ad for Sozodont, said to be pure and harmless, fragrant as the flowers, preserves the teeth and sweetens the breath. A photograph, an oval frame, artistic hand lettering, and lots and lots of lines. There is absolutely nothing missing from this design. Nothing at all. Read the Wikipedia page to find out why we don’t use it any more. From the November, 1896 issue of COSMOPOLITAN. – Magazine Art dot org


At the turn of the 20th century, another dentist echoed this complaint, stating that “The liquid of Sozodont . . . is far too alkaline for general use, and would in time destroy the enamel of the teeth and make them yellow.” – Wikipedia