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Coca-Cola

Vintage Coca-Cola Ad in Aarhus, Denmark – Dr. Andrew Irving PLUS! Recent Cryptic Coca-Cola Advertising in Denmark

© Dr. Andrew Irving

Refreshes Them Best © Dr. Andrew Irving

Altered © Vissevasse.dk

Ad of the Day: This Coca-Cola Campaign Can Be Deciphered Only by Color-Blind People
Ishihara image is cryptic to everyone else By David Gianatasio|December 23, 2015 © Adweek

Can you connect the dots?

Ad agency Essencius recently launched a teaser campaign in Denmark touting stevia- and cane-sugar-sweetened Coca-Cola Life, but only about 5 percent of the population could actually see the message.

That’s because the copy was “hidden” in an image that looked liked blobs of greenish-brown bubbles to most viewers. (Technically, they’re called reverse Ishihara images.) Color-blind people, however, saw the word “Life” nestled within the design.

“Our idea is based on the premise of engaging many by targeting the few,” explains Essencius managing partner Brian Orland. “Surprising people and getting them curious about the hidden message in the campaign has had a great impact on the engagement rate.”

The images appeared in digital ads, social media, outdoor installations and at department-store sampling sessions. According to the agency, the unorthodox approach generated substantial earned media, reaching more than 17 percent of the Danish population between 10 and 60 years old. – Adweek

View of Broadway and West 66th Street – Douglas Leigh Archive – Hotel Dauphin, Kitchenettes – NYC

CLICK FOR LARGER IMAGE – Douglas Leigh Archive

CLICK FOR LARGER IMAGE – View of Hotel Dauphin and former configuration of intersections in front of Lincoln Center – Douglas Leigh Archive

The Dauphin Hotel was an establishment located on the west block front of Broadway between 66th Street and 67th Street. In 1958 the ballroom of the hotel was behind Julia Murphy’s Bar. The Dauphin Hotel was demolished as part of the excavation for the Lincoln Center for the Performing Arts. By 1964, the site was taken by the Empire Mutual Insurance Group building. This edifice also occupied the space where the Marie Antoinette Hotel previously stood. – Wikipedia

Coca-Cola Ads From Different Eras – Birmingham, AL

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Unknown furniture ad below © Frank H. Jump

Otto Rahe General Store – Coca-Cola – Harper, TX

© Frank H. Jump

Otto Rahe-
Birth: 18 SEP 1884 in Fredericksburg, Gillespie Co., Texas
Death: 25 AUG 1969 in Harper, Gillespie Co., Texas – Rootsweb Ancestry

Coca-Cola – It’s the real thing – Vicksburg, MS

© Frank H. Jump

Skateland Cafe – Trinidad, CO

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Coca-Cola – Madrid Bar & Grocery – Near Abiquiu, NM

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Coca-Cola – Delicious & Refreshing – Relieves Fatigue – Selma, AL

Delicious & Refreshing – Drink Coca-Cola © Frank H. Jump

Relieves Fatigue © Frank H. Jump

Prissy’s Hair Fashions – Coca-Cola – Selma, AL

© Frank H. Jump

© Frank H. Jump

Coca-Cola – Brown Circle – Farish Street – Jackson, MS

Farish Street © Frank H. Jump

A once thriving African-American Blues community is now a ghost town.