Fading Ad Blog Rotating Header Image


Home of the [Beautiful] Rug Cleaning Lusterlog Revisited – East 138th & Canal Place – Bronx, NY – J. O’Shaughnessy

© J. O’Shaughnessy

Papa Vicente’s Hardware – J. O’Shaughnessy – Soundview, Bronx NYC

© J. O’Shaughnessy

Screen Shot 2016-04-25 at 7.46.33 PM

Google Maps

© J. O’Shaughnessy

Economy Drugs for Prescriptions – Jesup & Featherbed – Bronx, NYC

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

White Castle – East Ward Missionary – Bronx – Queens Correspondent, Marie Anne O’Donnell

Animation by FHJ – © Marie Anne O’Donnell

Ash’s Certified Cold Storage — Bronx – August 1997

Ad circa late 1950s. From the book Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Oil Heats Best – Costs Less – Wakefield – Bronx, NY

White Plains Road – From the book Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Coca-Cola – Wakefield – Bronx, NY

241st Street & White Plains Road, Wakefield, the Bronx. Taken August 1997
From the Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Will The Real Santini Bros Moving & Storage Company Please Stand Up! – S. Santini – Mayflower – Moving & Storage – Bronx, NY – Fabio Aiosa

4770 White Plains Road – Bronx © Fabio Aiosa

Hue & Saturation by FHJ – © Fabio Aiosa

NOT CONNECTED WITH ANY OTHER SANTINI – Courtesy of Our Old Neighborhood Postcards – CLICK FOR LINK

Much like the “Ray’s Pizza Original” claims, and other pizza rivalries in Brooklyn & Manhattan – The Santini Brothers Saga is similar – they are the Original Ray’s Pizza of moving and storage. In the October 10th, 1942 edition of The New Yorker magazine, in  THE TALK OF THE TOWN section, an article  entitled Chaos – By Gardner Botsford & Russell Maloney  – the Santini Bros conundrum was humourously addressed.


According to Shorpy,

Fleet truck [above] of Santini Brothers Storage and Warehouse (not to be confused with any other Santinis). The “square” at W 170th St & Jerome Ave in the Bronx was dedicated to the brothers in 1981. The seven brothers were Pasquale, Pietro, Paride, Rinaldo, August Godfrey and Martin who started the business in 1905. Rinaldo was the last to die in 1980.

Courtesy of TV By the Numbers – CLICK FOR LINK

Featured Fade – Bronx Furniture Warehouse Outlet – Bronx – David Silver

East 152nd Street off of Melrose Avenue – CLICK FOR LARGER IMAGE – © David Silver

Kornblau-Goldblum Supply Co. Inc. – Robert’s Books • Stationery

© Frank H. Jump

Previously posted on FAB – Apr 20th, 2010 – Kornblau-Goldblum Supply Co Inc — Robert’s Books & Stationery — Verveelen Place, Bronx