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Gran Birraria – Caffé Eridano – Bar. Biliardo – Torino

© Frank H. Jump

© Frank H. Jump

Imported Guinness Revisited – LIC, Queens – Vincenzo Aiosa

© Vincenzo Aiosa

Stella Artois Beer – Mansour Street – Downtown Cairo, Egypt – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

Michelob Beer Bar Sign – Cortelyou Road – Ditmas Park, Brooklyn

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Featured Fade – Birra Itala Pilsen – Via Angarano, Bassano del Grappa (VI) – Diego D’Alba

Bassano del Grappa – Vicenza © Diego D’Alba

Birra Itala Pilsen

[Founded] in 1890, Padua Beer Cappellari recognized in 1916 by Rag. Henry Olivieri. In 1919, after the merger of Cappellari beer with beer Maura, a second factory in Padua, and [with] the input of the partner Giovanni Battista Fridge, the name was changed to Birra Itala Pilsen… History of Italian Beer

Tavern Trove dot com

Super Collection – Italian Beer Part Three

“Birra Itala Pilsen,” a vintage advertising poster by Leonetto Cappiello c. 1920 – CLICK FOR LARGE IMAGE

Leonetto Cappiello (9. April 1875 in Livorno, Italy – 2. February 1942 in Cannes, France) was an Italian poster artdesigner who lived in Paris. He is now often called ‘the father of modern advertising’ because of his innovation in poster design. The early advertising poster was characterized by a painterly quality as evidenced by early poster artists Jules Chéret, Alfred Choubrac and Hugo D’Alesi. Cappiello, like other young artists, worked in way that was almost the opposite of his predecessors. He was the first poster artist to use bold figures popping out of black backgrounds, a startling contrast to the posters early norm. – Wikipedia


Tivoli Beer ‘Folks, That’s Beer’ – American Beauty Macaroni Pentimento – Five Points, Denver CO


© Frank H. Jump

The Western Aristocrat © Frank H. Jump

American Beauty Macaroni Company – unfinished advertisement © Frank H. Jump

General Outdoor Advertising Company © Frank H. Jump

S. Goldfarb © Frank H. Jump

Images of America – Northwest Denver – Mark Barnhouse – Arcadia Books © Google Books

In 1916, the Kansas City Macaroni Company merged with the Denver Macaroni Company and the AMERICAN BEAUTY Pasta Company was formed.

Rocco Sarli, an Italian immigrant, was at the helm. John Vagnino became a part-time owner. During the Great Depression, the company had the single largest geographic distribution of any American pasta brand.

AMERICAN BEAUTY remained in the hands of its two founding families, the Sarlis and the Vagninos through the mid-1960s.

AMERICAN BEAUTY products are manufactured at plant locations in Fresno, California, and St. Louis, Missouri, and its pasta is distributed throughout every state west of the Mississippi River. It is a leading brand in a number of regions.

AMERICAN BEAUTY is part of the New World Pasta family of brands, the leading dry pasta manufacturer in the United States. New World Pasta brands include Ronzoni® Healthy Harvest®, Ronzoni® Smart Taste® and Ronzoni Garden Delight®. – American Beauty Website

Gaus Beer Pumps – Air Compressors – Bushwick, Brooklyn

© Frank H. Jump

© Frank H. Jump

Hermann J. Gaus (1867-194?) began manufacturing beer apparatus at 643 Bushwick Ave. in 1894. This ad for Ale and Beer Pumps appeared in Lain & Healy’s Brooklyn City Directory for 1900. In 1902 Gaus moved to his new address at 12 Jefferson St. (also in the Bushwick area of Brooklyn). Bushwick at that time was the beer capital of New York, with dozens of flourishing breweries. Gaus died some time in the 1940′s. His widow, Ernestine Gaus, continued to live at 12 Jefferson St. until late in the 1950′s.Walter Grutchfield

Curious male tabby guarding the Gaus ad © Frank H. Jump

Stegmaier Lager Beer – 1857 – Wilkes-Barre, PA

© Frank H. Jump

The Baer & Stegmaier Brewery was opened in 1857 on South Canal Street by a partnership between Charles Stegmaier and his father-in-law, George Baer. It was later called the C. Stegmaier & Son brewery, in 1863 before finaly becoming Stegmaier Brewing Company in 1897.

Between 1910 and 1913 Stegmaier won eight gold medals at expositions in Paris, Brussels and Rome. After prohibition it became one of the largest independent breweries in North America, reaching an output of a half million barrels in 1940. Using a 60-truck fleet and rail services, the distribution areas eventually covered the East Coast from Maine to Florida – a considerable evolution from the days of 1857 when Charles Stegmaier personally delivered each barrel of beer with an express wagon drawn by a husky goat.

The company enjoyed many productive years before closing during long years of slow decline of the local brewers in October, 1974. The Stegmaier label was sold to Lion, Inc. of Wilkes-Barre. The vacated Stegmaier brewery, was purchased for back taxes in 1978, by the City of Wilkes-Barre. The brewhouse structure has been restored as a modern office building, and continues to stand in the center of town as a stately local landmark.

Stegmaier beer is still produced by Lion, Inc., of Wilkes-Barre (The Lion Brewery), and remains one of the firms best selling products. Enjoy a cold, frosty “Steg” and appreciate the history that the Stegmaier Brewing Co. has left behind.

Stegmaier Gold Medal earned its name by winning 8 gold medals at prestigious expositions in Rome, Antwerp, and Vienna between 1911 and 1913.

It continued in operation until 1974, when it merged with the Lion Brewery, also of Wilkes Barre, and facilities were consolidated at Lion’s plant. Lion kept Stegmaier’s brand name and beers in its product line after the merger. – Stegmaier Beer Website

Beer Pumps – Air Compressors – Bushwick, Brooklyn – David Silver – Featured Fade

© David Silver

Spanish Löwenbraü Mural Ad Circa 1970s – Inwood, NYC

© Vincenzo Aiosa