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March 10th, 2007:

M. Rappoport's Music Store

Formerly at 4109 Jamaica Avenue near Woodhaven Avenue

M. Rappoport

Picture taken in July 1998

© Frank H. Jump
Notice, where was the location of this store? Who was the advertiser, O.J. Gude- and what impact did he have on outdoor advertising?

Go to the assignments page and answer these and the five other questions.

Reckitt's Blue – Brooklyn 1997

Reckitt's Blue
© Frank H. Jump

Here’s a sign that has now been covered up again- perhaps to be revealed in another 100 years.

Go to the assignments page and answer the five questions.

Omega Oil

West 147th Street & Frederick Douglas- Harlem, NYC – taken March, 1997Omega Oil
© Frank H. Jump

“For Sun Burn, For Weak Backs, For Stiff Joints, For Sore Muscles, For Athletes. Trial Bottle 10 ¢.” An all-purpose miracle oil. The company was incorporated from February 3, 1870 through April 2, 1924.

Go to the assignments page and answer the five questions.

Thanks for the feedback!

Scott- At first I was going to use this blog as a trial to just play with ideas of what I would do for a classroom blog and I’ve decided to use this blog as an educational tool. I’m busy writing the actual “paper” but this posting could serve as an abstract. I want this Fading Ad Blog to address many of the different issues I have with today’s curriculum. One of them is the poor attempt on the Department of Education to administer a meaningful and informative HIV/AIDS curriculum that will really educate students about safe behaviors. Additionally, I will integrate Science, New York Studies, World Studies, Mapping Skills, and Art & Photography, as well as Memoir as a Personal Document. Right now, I teach second through fifth grade but this new certification will be K-12. Eventually I would like to teach older students, having already taught middle school. I’m enjoying elementary and it will be a challenge to tailor this blog to address perhaps a fourth grade curriculum and keep it age appropriate. I think I am going to have fun with this one.