Fading Ad Blog Rotating Header Image

Alsa – Entremets Flan – Bulgnéville, FR – Lowlands Correspondent, Gaia Son

© Gaia Son

© Gaia Son

http://natifs50-graulhet.wifeo.com/toujours-des-buvards-.php

An entremet (or entremets, from Old French, literally meaning “between servings”) is in modern French cuisine a small dish served between courses or simply a dessert. – Wikipedia

Early entremets usually consisted of nothing more complicated than frumenty, a type of grain porridge, colored with saffron or egg yolk. – Wikipedia – Uploaded by Peter Isotalo

Encircling a Memory: Some events within the dates of April 11, 2012 – August 20, 2014

April 11, 2012 © Frank H. Jump

The image above was taken in April of 2012 during my mother’s last trip to the Netherlands. On this day we visited the gravesite of where Willy’s parents were buried and to relinquish the contract with the Nieuwe Ooster cemetery for the upkeep and claim to this burial place.

So much of your life could change in one day. As world events rapidly unfold we witness tragedies of single lives being unravelled by violence or unmitigated circumstances. The beheading of a long-captive journalist by Islamic militants. The loss of a son to unwarranted police actions in Ferguson Missouri. The disappearance and subsequent destruction of Malaysian passenger planes. The disinterment of your parents after over forty years of undisturbed rest. The relinquishing of a long-kept and valued domicile. All of these events have gone by unnoticed – not due to callous disregard or indifference but due to a neurodegenerative disease. Willy has dementia – Alzheimer’s disease – and lives very much in the moment. She no longer watches television and has no reference point as to what day it is or what is occurring locally or abroad.

On April 11, 2012 – we had trouble locating my grandparents’ gravesite. Frustrated, Willy was sure the headstone was laying down and I knew from online images that the stone stood upright. We walked in circles. We talked in circles. A young rooster nearby also traced a circular path. Finally we came upon an outdoor structure, a rectangular room in the middle of what I thought Willy’s parents grave should lie. The door had a mirror reflecting the illusion of passing time in the outside world. I could hear familiar music coming from within. It sounded like a Burt Bacharach song. On closer approach, I was sure it was Dusty’s voice singing the theme to the film Casino Royale- The Look of Love. We entered the oversized shack and the only light illuminating the darkness was from a projected moving image of dancers on a screen and a circling disco ball. We inspected all corners of the room and after silently accessing we were alone with these ghostly dancers, I turned to my mother and lifted my arms and we danced cheek to cheek while being serenaded by the late Ms. Springfield.

© Frank H. Jump

© Frank H. Jump

My mother’s maiden name is Broekveldt which loosely translates to Pantsfield. She married Harold Jump and became Willy Jump. ‘Jump’ in Dutch is “spring.” Dusty’s name is a hybrid of both of Willy’s given and married surnames. So here we were in the early Dutch spring, dancing together in the flickering light of ghostly dancers in an art installation in the middle of a cemetery.

© Frank H. Jump

In the video installation Tonight from the Brazilian artist Valeska Soares, people dance in an empty dancehall with an invisible partner. With the romantic tones of Burt Bacharach’s The Look of Love, glides lonely dancers through an endless reflecting space, sometimes encountering each other and moving immediately apart. It is a poetic, melancholic film that explores the loneliness one experiences following the loss of a loved one. They dance with the invisible partner, which is present in the memory. A memory that makes one happy. Tonight is filmed in the ballroom of the famous complex Pampulha in Belo Horizonte designed by Oscar Niemeyer in 1943.

The song ended and we emerged from this phantom-shrouded love shack to continue our search for my mother’s parents interred remains. We made a right turn, walked fifty feet towards plot number 42-3-0304. There they rested together- liefe Oma en Opa. For that moment, all recurring memories of Willy’s turbulent relationship with her father seemed to be erased.

April 11, 2012 © Frank H. Jump

© Frank H. Jump

On a recent trip to the Netherlands, Vincenzo and I parked our rental car in the parking lot adjacent to my grandparents’ gravesite. We walked in a circle around where I remembered they rested and accessed the online grave database for the plot number. As anticipated, they were disinterred and their bones were incinerated since I was last there with Willy. We further explored this beautiful cemetery where my grandparents once were layed.

July 26, 2014 © Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

When we returned from our vacation, we continued to empty my mother’s apartment and on August 20, 2014 – 861 days since my mother and I traveled to visit the place of her birth one last time, I handed in her apartment keys to the rental management office at Spring Creek, Brooklyn. Willy is currently residing in a lovely nursing facility in Manhattan Beach, Brooklyn – overlooking the mouth of Jamaica Bay, Breezy Point, Sandy Hook and the hustle and bustle of jet-skiers, yachts, sailboats, fishing boats, cruise ships, tankers and other vessels en route to the New York Harbor or the Atlantic Ocean.

Menorah Nursing Facility © Frank H. Jump

The National Safety Bank & Trust Co. – Midtown, NYC – Featured Fade, Bart A. Carlucci

© Bart A. Carlucci

© Bart A. Carlucci

I bought your “Fading Ads of NYC” book last week and it’s awesome. Some of those pictures are incredible! Keep up the good work. With the city changing so rapidly, a lot of this rich history is being lost and it’s excellent to have someone preserving it while it’s still possible to do so. 

Like yourself, I also have an interest in fading ads and while on my way back from lunch today I passed by this ad on the side of a building on 37th St, between Broadway and 6th Ave. They just knocked down a building next to the one where this ad was painted so it may have been covered for years; I have never seen it there previously. The National Safety Bank & Trust Company of New York opened in 1928 and stopped printing money in 1935. - Bart A. Carlucci

The National Safety Bank And Trust Company Of New York in New York printed $1,505,370 dollars worth of national currency. Over $1,000,000 face value is a lot of money. However, some types and denominations of currency from this bank could still be rare. This national bank opened in 1928 and stopped printing money in 1935. – Antique Money dot com

Atlantic Laver – La machine a bien laver – Bulgnéville, FR – Lowlands Correspondent, Gaia Son

© Gaia Son

© Gaia Son

Other examples of Atlantic Laver signs @ www.elve.net/padv/en/homeapp3.htm

H.C.R. Elling – Carpets, Linoleums, Curtains, Rugs, Clothing – Utrecht, NL – Repaint

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

This repaint is one of many in the Netherlands that has been commissioned by local and city historical groups. For more info check out Gevelreclames (Gable Ads) @ www.gevelreclames.nl

 

Graffiti Murals Lungo Dora Napoli – Gaza Libera – Torino, IT

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

© Frank H. Jump

F.lli Cantele – Pirelli Tires – Moncaliere, Torino IT

© Frank H. Jump

© Frank H. Jump

Mongoose Mural – ROA Street Art – Torino, IT

© Frank H. Jump

Benedictine Liqueur Ad – Cambrai, FR – Lowlands Correspondent, Gaia Son

© Gaia Son

cropped © Gaia Son

Bénédictine is an herbal liqueur beverage developed by Alexandre Le Grand in the 19th century and produced in France. It is claimed that at the Benedictine Abbey of Fécamp in Normandy, monks had developed a medicinal aromatic herbal beverage which was produced until the abbey’s devastation during the French Revolution, but in fact Alexandre Le Grand invented the recipe himself, helped by a local chemist, and he told this story to connect the liqueur with the city history to increase sales. He began production under the trade name “Bénédictine”, using a bottle with an easily recognizable shape and label. The family eventually sold the company to Martini and Rossi, which was in turn bought by Bacardi. The recipe is a closely guarded trade secret, purportedly known to only three people at any given time. – Wikipedia

Minifix & Auchan – Hypermarche – Superstores – Cambrai, FR – Lowlands Correspondent, Gaia Son

© Gaia Son

© Gaia Son

Hypermarche Auchan © Gaia Son

Chez nous a MINIFIX – Cambrai-Escaudoeuvres – You can see the freshness!!! © Gaia Son

Auchan is the French version of Wal-Mart with one exception – quality. The food you can buy at Auchan in France, Spain and Italy rivals and surpasses the quality of the food you can get at a Balducci’s or Fairway anyday – hands-down. See below some of the phenomenal seafood you can get, not to mention (nor feature) some of the incredible cheeses, mushrooms and pastas (especially the ravioli and agnolotti) under the same roof where you can buy a front loader washing-machine or trendy red acid-washed jeans.

© Frank H. Jump