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Ghost signs, ghost ads & other phantoms

Featured Fade: Cheyenne Business College – Deming Building – Wild Wild West Correspondent, Wendy Baker

© Wendy Baker

© Wendy Baker

© Wendy Baker

Hydrocephalus Charity Ad – Avenue Z – Sheepshead Bay, Brooklyn

© Frank H. Jump

Was taking a leisurely drive across Avenue Z with my buddy Vlad Iorsh and he pointed this now aging relic from the 70s. A Dom DeLuise cameo too!

Masback Hardware Company – Hudson Street – SoHo, NYC

© Vincenzo Aiosa

Robert J. Masbach’s obituary in The New York Times, 17 March 1943, p. 21, explains some of this chronology: “Robert J. Masback, founder and chairman of the board of the Masback Hardware Company, 326-44 Hudson Street, one of the largest wholesale houses in its field, died yesterday at his home, 277 Park Avenue, at the age of 83. – Walter Grutchfield

Whom You Know: REVIEW: Fading Ads of New York City by Frank Jump (The History Press) Our Coverage Sponsored by Stribling & Associates

Whom You Know: READ THIS: Fading Ads of New York City by Frank Jump – Published by The History Press Our Coverage Sponsored by Stribling & Associates.

…we see superb depth of topic exploration in Fading Ads of New York City. Don’t be fooled into thinking this is a mere beautiful coffee table book; instead, it is a homage to the brilliant landscape of New York that offers ad space like no other city and looking at it in a historical context is incredibly enlightening and entertaining. – Peachy Deegan, Whom You Know

Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Owl 5¢ Cigars – A.R. Preston Grocers – Partition Street – Saugerties, NY – Upstate NY Correspondent, Wendy Diaz McCarthy

© Wendy Diaz McCarthy


Featured Fade – Sterling Looseleaf & Blank Books – F.L. Russell Corp – Saugerties, NY – Wendy Diaz McCarthy

F.L. Russell building on Russell St. and Partition St. © Wendy Diaz McCarthy

On Friday, April 07, 1950, a U.S. federal trademark registration was filed for STERLING by F. L. Russell Corporation, SAUGERTIES. The USPTO has given the STERLING trademark serial number of 71595418. The current federal status of this trademark filing is EXPIRED since 1992. – Trademarkia


Cascade Laundry Garage – Willoughby Avenue – Bed-Stuy, Brooklyn

© Frank H. Jump

Gatske de Wit – de Jong – Flower & Plant Retailer

My great-grandmother’s flower & plant retailing license issued in 1939 © Frank H. Jump

Valid until 1956 © Frank H. Jump

Taken after WWII in front of my great grandmother’s home and flower & plant store – © Frank H. Jump

Flowers & Plants © Frank H. Jump

Born February 21, 1882 in Leeuwarden, Friesland – Died of TB in Amsterdam in the Winter of 1960 – Bronnen Uit Amsterdam – CLICK HERE FOR MARRIAGE LICENSE & PHOTO LINK

Libbys Foods – Various Print & Outdoor Ads

Libbys Melrose Pate – Cosmopolitan Magazine – May 1904

The company was founded as Libby, McNeill & Libby in Chicago, Illinois, by Archibald McNeill and the brothers Arthur and Charles Libby. The business began with a canned meat product, beef in brine, or corned beef. It became well-known when it began to package the meat in a trapezoid-shaped can starting in 1875. – Wikipedia

© Wikipedia Commons

Libby’s Melrose Paté – Ebay

Duke University Digital Libraries

Non-fatting Libby’s – Quenches between meal hunger – Duke University – Street Scene cropped

Sunset Magazine – April 1904 – Vol. XII

Duke University Digital Libraries

Duke University Digital Libraries

Duke University Digital Libraries

How to Make Good Things to Eat- Gesine (Knubel) Lemcke – Libby, McNeill & Libby – CLICK FOR LINK

Mmm mmm good! Oops! Wrong slogan – Libby’s Magazine – How to Make Good Things to Eat

Blue Label Ketchup Vintage Ad – Sunset Magazine – Duke University Digital Archives – OJ Gude Advertising NY

Sunset Magazine – April 1904 – Vol. XII Page 103

Duke University – CLICK FOR LINK

Blue Label Tomato Ketchup – Duke University Libraries Catalog

Duke University Digital Libraries Catalog – circa 1898 – CLICK FOR LINK

CROPPED – Blue Label Ketchup – Times Square, NYC – Duke University