
Ask Your Grocer for Holsum – The Bread of Quality – Baked Clean, Sold Clean – Aug 2009 © Frank H. Jump
- Previously on FAB - Hotel Fenimore – Holsum Bread – Tom Keene Cigars – Seattle, WA – Dec 2009
- Ghost Signs of the Last Outpost – Holsum
vintage mural ads & other signage by Frank H. Jump & friends

Ask Your Grocer for Holsum – The Bread of Quality – Baked Clean, Sold Clean – Aug 2009 © Frank H. Jump

© Frank H. Jump

© Frank H. Jump

Nationwide Advertising Specialty Co., Tyler, Texas – The Tichnor Brothers Collection – Boston Public Library, Print Department – via Wikipedia – CLICK FOR LINK
Interstate Bakeries Corporation (1930)
The company has its roots in the Nafziger Bakeries which were started by Ralph Leroy Nafziger in a church basement at 6th and Prospect Avenue in Kansas City in 1905. Nafziger expanded the bakeries and bought out competitors. In 1925 he sold Nafziger Bakeries to Purity Bakeries (which in turn became American Bakeries). Using his fortune he acquired a controlling interest in Schulze Baking Company and its Butternut Bread brand.
In 1930 he announced the formation Interstate Bakeries Corporation (IBC) with the merger of the Schulze Bakery with seven bakers under the umbrella of Western Bakeries of Los Angeles. At the time claimed to be the fifth largest baker in the United States. The company was a wholesaler selling Butternut bread loaves wrapped in gingham to grocery stores. – Wikipedia

West 128th Street, Harlem - © Carter Harris