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Fletcher’s Castoria

Featured Fade – Fletcher’s Castoria Ad Revealing Itself – Park Slope, Brooklyn – One More Folded Sunset

by Frank.

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© One More Folded Sunset dot com

Hi Frank,

You’ve probably seen this one. It’s been slowly revealing itself over the last several years, but it’s still hard to read. Pretty sure it’s ASTORIA at the bottom, so maybe it’s for the Astoria Savings Bank (there used to be one nearby on Fifth Avenue)? And you can see “… you have bought” at the top. There’s also some writing farther along the building but it’s impossible to decipher. No help from the 80’s tax photos – they only show the front of the building.This is at 12th Street & Sixth Avenue in Park Slope.

Great find! It’s a Fletcher’s Castoria ad revealing itself, probably the most prolific ad in the NYC area. These ads were everywhere. In a Thomas Edison film of a subway train trip over the Brooklyn Bridge in 1899, this ad is clearly visible. Thanks for sharing this with FAB!

A Week of Instagrams – Pan Am Ephemera, Fletcher’s Castoria, Street Art, Vintage Milk Crates, Hats, Shoes & Vagrants

by Frank.

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Pan Am mops © Frank H. Jump

Early Century Milk Crates © Frank H. Jump

Jersey Turnpike Graffiti © Frank H. Jump

Homeless in NYC © Frank H. Jump

Purple Shoes on the Two Train to Flatbush © Frank H. Jump

City Hats © Frank H. Jump

Charles Fletcher – Fletcher’s Castoria © Frank H. Jump

Bloomingdales – All Cars Transfer to Bloomingdale’s – Chas. H. Fletcher’s – Fletcher’s Castoria – Second Avenue – East Harlem, NYC

by Frank.

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© Frenzo

© Frank H. Jump

© Frenzo

According to Michael J. Lisicky in his book Gimbels Has It (History Press, 2011), Bloomingdale’s was regarded as “the uptown Macy’s” until the 1950s. The well-known slogan “All Cars Transfer to Bloomingdale’s” appealed to a wide range of customers who also shopped at Gimbels and Macy’s. Founded in 1872 by Joseph and Lyman Bloomingdale, the “everything to everybody” store started becoming more upscale in 1955 when it started buying higher end fashion items to service the chic clientele of its neighborhood.

Fletcher’s Castoria – Broadway – Bushwick, Brooklyn

by Frank.

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@ Mc Donough Street © Vincenzo Aiosa

Fletcher’s Castoria – Richmond Terrace, SI

by Frank.

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© Frank H. Jump

© Frank H. Jump

© Vincenzo Aiosa

© Vincenzo Aiosa

Queens Correspondent – Marie Anne O’Donnell – Fletcher’s Castoria Ad Remnant – The Kind You Have Always Bought – 39th Avenue – Astoria, Queens

by Frank.

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The Kind You Have Always Bought © Marie Anne O’Donnell

Lewiston Saturday Journal – April 30, 1902 – © Google Books

From 39th Avenue platform in March 1963 – CLICK FOR LARGER IMAGE © David Pirmann/nycsubways.org

Fletcher’s Castoria – In Use for Over 30 Years – Bushwick, Brooklyn

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Circa early 1900s © Frank H. Jump

1871 – The Centaur Company is formed by Charles H. Fletcher at 80 Varick Street, New York, New York to manufacture Pitcher’s Castoria after purchasing the rights and formula from Dr. Pitcher. It was renamed Fletcher’s Castoria. He partnered with with Joseph B. Rose who had, in the same year, purchased forumla for Centaur Liniment. They had financial backing from Demas Barnes [he was later U.S. Congressman from New York 1867-1869]. – Centaur Company

Fletcher’s Castoria – Weehawken, NJ

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© Frank H. Jump

Fletcher’s Castoria – East Williamsburg, Brooklyn 2005

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Circa 1901 - In Use for Over 30 Years © Frank H. Jump

1868, May 12: The “U.S. Patent Office grants patent to Dr. Samuel Pitcher of Barnstable, Massachusetts for a cathartic composed of senna, sodium bicarbonate, essence of wintergreen, taraxicum, sugar and water.” There is a copy of the Patent here, it is somewhat large.

1871 – The Centaur Company is formed by Charles H. Fletcher at 80 Varick Street, New York, New York to manufacture Pitcher’s Castoria after purchasing the rights and formula from Dr. Pitcher. It was renamed Fletcher’s Castoria. He partnered with with Joseph B. Rose who had, in the same year, purchased forumla for Centaur Liniment. They had financial backing from Demas Barnes [he was later U.S. Congressman from New York 1867-1869]. – The Centaur Company

Courtesy of Centaur Company website

Also see Fading Ad Campaign website!

Fletcher’s Castoria – Archer Avenue – Jamaica, Queens

by Frank.

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© Frank H. Jump

© Frank H. Jump