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Fading Ad Campaign

J.A. Keals Carriage Manufactory Repairing – Longacre Square, NYC – Times Square 1998

From the book Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Notice the Broadway Cares/Equity Fights AIDS banner in the lower left corner. World AIDS Day is Coming! Everyday is World AIDS Day @ Fading Ad Blog

In Memoriam – Sandra Walker, RI – Royal Institute Watercolourist Extraordinaire

www.sandrawalkerri.com

On Friday I was saddened to hear from Sandra Walker’s daughter Jessica that her mother had died this past August 23rd 2018, three months after being diagnosed with cancer. Attached with this email message was a jpeg of the watercolor below of a fading ad for a 5 cent cigar with the image of a early 20th century man with the tag line, “I Am For Men.”

© Sandra Walker, RI

Ten years ago this December 20, Sandra Walker, RI sent me this image of a fading ad she had taken in Denver, CO while with her daughter Jessica.

© Sandra Walker, RI

The image was here in Denver in 2002, I think. We were exiting a restaurant and across the street was a construction site and this had been uncovered when they demolished a building. My mom was thrilled when we saw it and basically stopped traffic to get a shot of it from the middle of Santa Fe Drive. It was right in the arts district of Denver. It’s since been covered up again. – Jessica Walker

© Sandra Walker, RI

Just a few years after UK’s Guardian had published my photographs in the May 23, 1999 edition of the London Observer, I received a card with this image of Omega Oil, the first fading ad I ever photographed.

© Sandra Walker RI

note from Sandra Walker

Dear Mr. Jump-

Several years ago a friend sent me a newspaper clipping of your photography – which mirrors the work I do in watercolour. Last year I went to Harlem in search of the wonderful “Omega Oil” building – & found it – & painted it. 

I just wanted to say thank you for the inspiration!

With best wishes-
Sandra Walker

The rest is multimedia history. We maintained a steady correspondence and when I launched the Fading Ad Blog, I began to feature Walker’s photographs and watercolour renderings of fading ads. I documented our collaboration in my subsequent book, Fading Ads of New York City (History Press, 2011) and included the watercolour of Omega Oil as well as that of Hams & Capocolli from the Brooklyn waterfront.

© Sandra Walker, RI

In 2012, Sandra and I traded art pieces and I sent her a framed photograph of a shot of a derelict factory in Montréal Canada which she later painted.
Guardians of Rust

Original watercolor by Sandra Walker RI based on Guardians of Rust (photo by Frank H. Jump 2012)

© Frank H. Jump

In return of this gift Sandra sent me a watercolor of one of my fading ads Mount Morris Baths which hangs in our Brooklyn apartment.

Watercolour of Mount Morris Baths from Fading Ads of NYC (History Press, 2011) © Sandra Walker RI

Two years after the publication of Fading Ads of NYC (History Press, 2011), I was approached by the art & set designer of the TV production of the Fox network’s GLEE in February of 2013 for permission to use one of my photographs and Walker’s Omega Oil on their sets.

Sandra Walker’s Omega Oil watercolour as it was featured in an episode of Glee.

Of course, Sandra was thrilled to give her permission to use her image- and so our joint media spotlight shone that much longer spilling onto a different stage as it was also covered by Entertainment Weekly Magazine. 

In one of our penultimate correspondences in January of 2017, Sandra sent me an email with an attachment of this lovely watercolour:

© Sandra Walker RI

“Wall of Dreams”

I found this crumbling wall in a derelict area of Manchester (UK – not New Hampshire). It seemed to speak eloquently of the dreams that Messrs Hall and Rogers must once have had…judging from their array of merchandise, e.g., fireplaces, sanitary ware, catering equipment, etc.

Thanks Frank. I’m glad you like it.

Best,
Sandra x

In our last email correspondence on August 18, 2017 – just a year almost to the date of her death, we talked about the results of the last American presidential election and how things have become unhinged. Sandra included this magnificent image of a building she painted in Madrid:

Madrid, Spain © Sandra Walker RI

She wrote:

…the other is an older painting by me of Plaza Mayor in Madrid. Have you been there? My second favourite bldg…first being the Chrysler.

xxx
Sandra

© Sandra Walker RI

I told her how fond I was of Spain and how Vincenzo and I considered selling everything and moving there until after some sanity was restored in the US. I lamented that I would have to wait until I retire in five years, “if we could all make it until then.”

From Facebook page – Royal Institute of Painters in Water Colours

Fading Ad Campaign: The Chrome Age – and the future of the Fading Ad Blog

prototype book cover prior to 2011 History Press publication © Frank H. Jump

This was the first design I worked on before getting the publishing deal with the History Press, now bought by Arcadia Press. For the first nine years of the Fading Ad Blog, I posted obsessively daily and enjoyed a large following of over 500 visitors a day. The past year has been a rough one personally and I have posted more sporadically. I am also contemplating the future of blogging in general.

As this year draws to an end, I am self-reflective and open to suggestions from my audience and collaborators. The social media explosion has certainly impacted blogging and I have enjoyed my forays into Instagram and Twitter. But where do we go from here in an era of uncertainty where the Internet is about to undergo an overhaul by service providers with the end of Net Neutrality. So please feel free to express your opinions about the future of blogging, this blog and how you would like to see this project transform in the coming year. Thank you for all of your support and contributions from all of my guest featured contributors and followers. Happy New Year and keep looking up!

Sincerely yours,
Frank H. Jump

Fading Ad Blog Celebrates A Decade of Blogging!

M. Rappoport’s Music Store – Jamaica Avenue, Queens – taken August, 1997 – “4109 Jamaica Ave. near Woodhaven Ave.” © Frank H. Jump, Fading Ads of NYC (History Press, 2011)

Since I launched this blog in March of 2007 as an assignment for my second Masters program in Instructional Technology (initially as an addendum to my Fading Ad Campaign website which launched in February 1999), I didn’t expect to have continued blogging for ten years. Granted, I have shifted from a compulsive daily photo blogger to an occasional poster. Much of this relaxed posting schedule was a result of Enzo and I selling our home last June in Flatbush and moving into an apartment. Also, the daily stress of being a care-giver to two aging parents while balancing a career and a fulfilling marriage has also become a challenge. I have refrained from posting with frequency the political content as I have in the past, while other formats like Twitter and Instagram have also diverted some of my attention from the blog – although all of my social media activity can be viewed on FAB.

After my first Internet presence started getting noticed in February 1999, blogs soon became the rage. Now, the proliferation of Tumblr is starting to wane while other social media platforms like Pinterest, Instagram and Twitter have continued to flourish. Still looking forward to future collaborations with other urban documentarians here at FAB and your insightful and supportive comments are always welcomed.

Bendix Home Laundry – Enlarged & Cropped

PHOTO BY CHRIS GLANCY taken on February 17, 2005 for the Spring issue of SWINDLEMAGAZINE QUARTERLY.

Previously posted on FAB:

Meet the ghost-sign hunters | Cities | The Guardian | Melbourne – Nick Gadd

The Omega Oil sign in New York. Often these adverts are hidden for decades by buildings, billboards or trees – reappearing briefly during a construction project, before they are destroyed forever. Photograph: Frank Jump

READ MORE: Meet the ghost-sign hunters | Cities | The Guardian.

ALSO CHECK OUT: Ghost signs from around the world

The Man Who Would Not Fade: A Survivor’s Refusal to Be Forgotten by Sion Fullana – Beacon Reader

Beacon

CLICK FOR LARGER IMAGE

© Sion Fullana

Finally!!!! Here’s my 2nd story on my “Extraordinary Everyday New Yorkers” on Beacon Reader. And I’m truly proud of it!

It is an absolute pleasure to be able to share the inspiring story of Frank H Jump, artist, teacher, activist, SURVIVOR… 30 years living with HIV, a situation he turned around from the start to inspire him to live life fully and create, which he did with his extraordinary project “The Fading Ad campaign”. And how great to be able to publish today… on Frank’s actual 54th birthday. Thank you, dear Frank, for opening the door and your heart to me and let me tell your story. Thank you to our common darling friend, Ruth, who made it possible for our paths to cross. You are such an inspiration.

Much love and happy birthday, Frank!!! To many many more (healthy and creative) years!!! – Sion Fullana

CLICK HERE TO READ THIS ARTICLE – SUBSCRIBE TO THE BEACON READER!

Not Fade Away – Fading Ad Campaign – by Jim Sayegh – December 31, 2009

Signs and vines weather and grow.
Brick, pigment, plant and lime-
Tenuously intertwined through time.
As paint degrades and image fades,
Soft tones evolve
From salmon pinks and jades-
Into sand and grime.

– Frank H. JumpFading Ad Campaign

Highly skilled television director with wide-ranging experience • Multi-camera studio drama • Live, multi-camera news, talk, and lifestyle • Single camera location drama • Single camera news and sports features • Extensive special effects and post-production • Production and technical systems consultant • Control Room and post-production AD

Specialties

  • multi-camera studio directing, control room and post-production AD  –LinkedIn

Mr. Sayegh has a BA in Journalism from New York University and is currently an adjunct professor at Brooklyn College where he is completing his Masters in Fine Arts.

Fading Ads of the Village: A Lecture by Frank Jump @ Greenwich Village Society for Historic Preservation

Fading Ads of the Village: A Lecture by Frank Jump

Wednesday, November 28
6:30 – 8:00 p.m.
Washington Square Institute, 41-51 East 11th Street, 4th Floor
Free; reservations required
RSVP to rsvp@gvshp.org or 212-475-9585 ext. 35

From New York’s iconic skyline to its side alleys, the new is perpetually being built on the debris of the past. For nearly twenty years, Frank Jump has been documenting the fading ads that are visible, but less often seen, all over New York. Disappearing from the sides of buildings or hidden by new construction, these signs are remnants of lost eras of New York’s life. This photo-documentary is also a study of time and space, of mortality and living, as Jump’s campaign to capture the ads mirrors his own struggle with HIV. During this presentation that will focus on the fading ads of the Village, experience the ads–shot with vintage Kodachrome film–and the meaning they carry through acclaimed photographer and urban documentarian Frank Jump’s lens. His book,Fading Ads of New York, will be available for sale and signing. 

Nostalgic New York: An Urban Adventure by Anne Cohen

© Anne Cohen

On a bright, crisp morning in February, Frank Jump is zooming around the streets of Flatbush, Brooklyn, on a bright yellow Vespa, dodging death.

Jump has spent much of the last 15 years preserving what he can of a disappearing vestige of New York City’s past. He scours the city finding and photographing old advertisements, hand-painted decades ago on the sides of buildings, and now fading away.

It’s a race against time—a race he knows all too personally. Jump has been living with HIV since 1986. It was his diagnosis at the age of 26 that prompted him to spend $80,000 of available credit on things he had always wanted, including the Minolta  X-700 SLR camera that has been his constant companion on his long urban archaeological journey. “I was documenting things that never expected to live so long, and I had never expected to live so long,” he said. – Anne Cohen, Starring NY – CLICK HERE TO READ ENTIRE ARTICLE

Gloria Steinem on “Nostalgia”

“Nostalgia is a form of obstructionism.”

September 15, 2006 Friday
Bill Maher’s HBO Real Time

episode 82
Premiering September 15, 2006
Guests: Michael McKean, Clark Kent Ervin, Gloria Steinem, Pat Buchanan and Christiane Amanpour

Anne Cohen photographing the monument of the Friel Family burial plot © Frank H. Jump