Fudge-filled cookies and crunchy breadsticks. Stella D’oro, Italian for star of gold, instantly conjures images of baked goods in the minds of people throughout the country. For the Kingsbridge factory’s nearby neighbors, its distinctive scripted logo can also trigger memories of batting for the Stella D’oro Little League team, eating in the Stella D’oro restaurant or coming home from school and being carried away by the aroma of the cookies being made.
The company that began in 1930 is likely to end its nearly 80 year run in Kingsbridge when the factory is shut down in October. To its neighbors and the family that can claim the famous fragrance as its legacy, the decades have been about more than just cookies.
Joseph Kresevich, an Italian immigrant, and his wife, Angela Kresevich, opened up their first factory on Bailey Avenue around 1930 (there’s actually no family consensus on the company’s official beginning, though its trucks have that year emblazoned across them).
The Kresevichs moved the plant to its current location on West 237th Street and Broadway around 1950 and also opened up a red-checkered-tablecloth restaurant on the site within the decade. – Riverdale Press
- North New York, Bronx - Wikipedia
The verb to annoy is verveelen in Dutch (pronounced “fer-fail`-en”). When passing the Robert’s Books & Stationery / Kornblau-Goldblum Supply Co signs on the Major Deegan Expressway, I never thought I’d be rediscovering another odd Dutch street name. Brooklyn has its Varkens Hoek (Hog’s Corner) and Paerdegats (Horse’s Hole) street names and the Bronx has its Annoying Place.
Previously posted on Fading Ad Blog – Rug Cleaning – Artkraft-Strauss