I call the interplay between painted text on brickface and graffiti/streetart an “urban ediglyph.” The etymology of this word comes from the words ediface- an imposing building (in this case a building wall) and petroglyph - ancient rock engravings left behind by earlier indigenous cultures. Often the earlier fading ad is somewhat indecipherable but takes on a newer meaning with the addition of the streetart or urban tagging. Here are two from Seattle that I thought merited a blog posting.
Oscar Maurer (1870–1965) was a nationally recognized Pictorialist photographer based in California. His photographs appeared in Camera Work, Camera Craft, The Camera, and other photography journals. His studio in Berkeley, designed by Bernard Maybeck and built in 1907, is an architectural landmark.
Oscar Maurer was born in New York City and moved with his family to San Francisco in 1886. His uncle, the lithographer Louis Maurer, encouraged him to take up photography as an important new artistic medium. The teenaged Oscar got a box camera, set up a darkroom in the basement, and was soon selling a line of San Francisco scenes to local art stores. He studied chemistry and physics at the University of California but didn’t pursue a scientific career. Between 1891 and 1898, he worked as a salesman for Bass-Hueter Paint Company. By 1897 he had become a member of the California Camera Club. - Wikipedia
- Previously on FAB - Hotel Fenimore – Holsum Bread – Tom Keene Cigars – Seattle, WA – Dec 2009
- Ghost Signs of the Last Outpost – Holsum
The Schwabacher Brothers—Louis Schwabacher (1837 – June 3, 1900), Abraham (Abe) Schwabacher (c. 1838 – September 7, 1909), and Sigmund (Sig) Schwabacher (May 14, 1841 – March 20, 1917)—were pioneering Bavarian-born Jewish merchants, important in the economic development of the Washington Territory and later Washington State. They owned several businesses bearing their family name, first in San Francisco, then in Walla Walla, Washington, and later in Seattle…..
The three Schwabacher brothers’ only sister, Barbetta (Babette) Schwabacher (January 3, 1836 – January 7, 1908), married the brothers’ business associate Bailey Gatzert in 1861. The couple headed in 1869 for Seattle—then a town of barely 1,000 people—where Gatzert established a branch of Schwabacher Bros. & Company. Gatzert would go on to become Seattle’s first (and, as of 2009, only) Jewish mayor. Schwabacher Bros. & Company became Seattle’s first wholesaler, with a business opened October 11, 1869. Schwabachers’ 1872 Seattle shop at Front Street (now First Avenue South) and Yesler Way was the city’s first brick building. Under Gatzert’s direction, the company also constructed a warehouse, a grist mill, and Schwabacher’s Wharf. – Wikipedia
This is a 5 lb Coffee Can on the front it says: M.K. (Milk Kettle) Coffee Schwabacher Bros. & Co Seattle On the back it reads; “Five Pounds Net weight, M.K (Milk Kettle) Coffee is packed in a kettle with the idea of placing Coffee in the hands of consumers in best possible condition. The package – which furnishes brand name – is more costly than the ordinary can and has a virtue aside from its use as a coffee container, no doubt apparent – particularly to house keepers. RULES FOR MAKING COFFEE: Take dry coffee, quantity desired, add boiling water, boil water and coffee five minutes, settle by adding a dash of cold water. Serve immediately with cream.” In small letters it says St. Louis Tin and Sheet metal Working Co. – Worthpoint
- Seattle: Schwabacher & Co. – Tracing the Tribe – March 26, 2008
- Schwabacher Family – Jewish Genealogy Society of Seattle