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Bickford’s Under The Visitor Center

From Fading Ads of NYC (History Press, 2011) © Frank H. Jump

Cooped Up? Cropped – Bickford’s (April 1997) © Frank H. Jump

© Frank H. Jump

Cooped up? Feeling low? Enjoy A Movie Today. 42nd Street. The World’s Greatest Movie Center.

And underneath you can see “Bickford’s.”

Little nifties from the fifties,
Innocent and sweet.
Sexy ladies from the eighties,
Who are indiscrete oh!
—Al Dubin, “42nd Street”

The former Selwyn Office Building was scheduled to be demolished in the spring of 1998. It was being used as a visitors’ center until it suddenly collapsed on December 30, 1997. – Fading Ads of NYC, 2011

On the storefront before this fading ad is a Bickford’s sign. The shot of this fading ad was taken just a few months before the building (which served as the Times Square Visitors Center) collapsed from a water leak that December.

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