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May 1st, 2017:

Featured Fade – Vintage Sen-Sen Ad – Milwaukee, WI – Pete Anderson

Pete Lit – “For Hoarseness.” Gorgeous, massive ad – six stories tall. 158 N. Broadway, Third Ward, Milwaukee. © Peter Anderson

“For Hoarseness.” Gorgeous, massive ad – six stories tall. 158 N. Broadway, Third Ward, Milwaukee. I actually visited, about ten years ago, the Chicago factory where Sen-Sen was last manufactured. I brought home a sample, but don’t remember trying it – the owners warned me that it had a strange taste. According to Wikipedia (which noted its “frequent use in covering up the odoriferous evidence of perceived vices such as drinking and cigarette smoking”) the product was discontinued in 2013. – Pete Lit, April 30, 2017

Vintage Ad from June 1901 – Judge Magazine – © Getty Images