Fading Ad Blog Rotating Header Image

Benedictine Liqueur Ad – Cambrai, FR – Lowlands Correspondent, Gaia Son

© Gaia Son

cropped © Gaia Son

Bénédictine is an herbal liqueur beverage developed by Alexandre Le Grand in the 19th century and produced in France. It is claimed that at the Benedictine Abbey of Fécamp in Normandy, monks had developed a medicinal aromatic herbal beverage which was produced until the abbey’s devastation during the French Revolution, but in fact Alexandre Le Grand invented the recipe himself, helped by a local chemist, and he told this story to connect the liqueur with the city history to increase sales. He began production under the trade name “Bénédictine”, using a bottle with an easily recognizable shape and label. The family eventually sold the company to Martini and Rossi, which was in turn bought by Bacardi. The recipe is a closely guarded trade secret, purportedly known to only three people at any given time. – Wikipedia


Leave a Reply

%d bloggers like this: