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July 6th, 2014:

Upper West Side Delicatessen Sign Exposed! – Uptown Correspondent, Iman R. Abdulfattah

© Iman R. Abdulfattah

A grocery store on Broadway between 103rd and 104th street in front of a subway entrance closed recently, and construction workers stripped off the sign in front to reveal the name of a bygone delicatessen and sandwich shop. At first glance, it looks like it was called “Bruder’s,” but the B is actually from another sign underneath the sandwich shop’s. The “ders” or “des” appears to be intact, but the first letter in the name is tough to decipher. An H? A U? – West Side Rag